Beulah London
 | This article contains promotional content. (August 2017) |
 | |
| Industry | Fashion |
|---|---|
| Founded | 2010 |
| Founder | Natasha Isaacs & Lavinia Brennan |
| Defunct | 2020 |
| Headquarters | , |
| Website | beulahlondon |
Beulah London is a British fashion brand founded by Natasha Isaacs and Lavinia Brennan.
History
[edit]Beulah London is a socially conscious luxury fashion brand founded in 2010 by Natasha Isaacs and Lavinia Brennan after they returned from a volunteer trip in India where they had witnessed the realities of modern slavery and human trafficking.[1] The brand specializes in clothing and accessories that are both stylish and socially responsible.[2] The brand is known for its use of luxurious fabrics and a focus on ethical and sustainable production methods, with a commitment to empowering women affected by human trafficking[3] and poverty, providing them with employment and training opportunities. Beulah London clothing is made with sustainable and organic materials, and the brand has also committed to reducing its carbon footprint and promoting environmentally friendly practices in its production process.[4]
Initial funding for the company came from family and personal investments.[5] In late 2011, the company announced that fashion retailer Oscar Pinto-Hervia would be investing in the company and selling their lines in its online outlet.[6]
Customers included Kate Moss, Sienna Miller, Natalia Vodianova, Sarah Jessica Parker, Pippa Middleton, and Catherine, Princess of Wales.[5]
Collapse
[edit]The company declared itself insolvent in April 2020 in spite of owing large sums to many small local businesses. Despite Beulah's claims to be an "ethical" company, they chose to deliberately place large orders knowing they would be unable to pay for them, leaving a trail of devastation and looming unemployment for many UK workers.[7][8]
External links
[edit]References
[edit]- ^ Vanderhoof, Erin (17 August 2023). "How Beulah London Captured Royal Hearts—And Made a Post-Pandemic Comeback". Vanity Fair. Retrieved 26 July 2024.
- ^ "Made in Britain: Beulah London - Telegraph". fashion.telegraph.co.uk. Retrieved 25 January 2023.
- ^ "Kate Middleton's olive green dress has a powerful message behind it". TODAY.com. 23 January 2019. Retrieved 25 January 2023.
- ^ Assoune, Alex (2 September 2020). "Beulah London Is Now Back After The Worst Happened". Panaprium. Retrieved 25 January 2023.
- ^ a b Pollara, Priscilla (20 June 2011). "Ethics girls are no ordinary rich kids". London Evening Standard. Archived from the original on 14 December 2011.
- ^ "Oscar Pinto-Hervia Invests In Beulah London" (Press release). Beulah London. 14 September 2011. Archived from the original on 21 April 2013.
- ^ Abraham, Tamara (11 August 2020). "When the Kate effect isn't enough: What went wrong at society-favourite Beulah?". The Telegraph.
- ^ Watts, Robert. "Row erupts over collapse of 'ethical' fashion brand Beulah".