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Betty Crocker Star Matinee

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Betty Crocker Star Matinee is an American television anthology hosted by Adelaide Hawley under the General Mills persona of Betty Crocker.[1] The program was aired from November 3, 1951, through April 26, 1952,[2] on the American Broadcasting Company.[3]

Adelaide Hawley portrayed the iconic Crocker in the series.[4] Notable guest stars included Uta Hagen,[5] Dane Clark[6] Constance Bennett,[7] Zachary Scott,[8] Miriam Hopkins,[9] Albert Dekker,[10] Roland Young,[11] Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.

The program was initially broadcast from noon to 12:30 p.m. Eastern Time on Saturdays. The format consisted of "a dramatic excerpt, a recipe, and a female personality".[3] Beginning March 1, 1952, it was moved to 11:30 to noon on Saturdays, replacing A Date with Judy.[12]

Plays from which excerpts were performed include The Late Christopher Bean, featuring Thomas Mitchell,[3] Eastward in Eden with Constance Bennett,[7][13] and Mary Rose, starring Teresa Wright.[14]

References

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  1. ^ Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 94. ISBN 978-0-7864-6477-7.
  2. ^ McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 89. ISBN 0-14-02-4916-8.
  3. ^ a b c Plotnik, Gene (November 17, 1951). "Betty Crocker Star Matinee". Billboard. p. 12. Retrieved September 13, 2024.
  4. ^ Marks, Susan (2010). Finding Betty Crocker: The Secret Life of America's First Lady of Food. Simon and Schuster. p. 219. ISBN 9781439104019. Retrieved 27 March 2019.
  5. ^ "ON TELEVISION". New York Times. January 5, 1952. p. 17. ProQuest 112263877. (7)—Betty Crocker Star Matinee: David Niven, Uta Hagen, Guests.
  6. ^ "ON TELEVISION". New York Times. December 22, 1951. p. 20. ProQuest 111872310. (7)—Betty Crocker Star Matinee: Dane Clark, Guest.
  7. ^ a b Kellow, Brian (November 26, 2004). The Bennetts: An Acting Family. University Press of Kentucky. ISBN 978-0-8131-3818-3. Retrieved November 2, 2024.
  8. ^ "ON TELEVISION". New York Times. December 15, 1951. p. 24. ProQuest 112106684. (7)—Betty Crocker Star Matinee: Zachary Scott, Niva Patterson, Guests.
  9. ^ "ON TELEVISION". New York Times. December 29, 1951. p. 16. ProQuest 112067255. (7)—Betty Crocker Star Matinee: Miriam Hopkins, Maria Rubenstein, Guests.
  10. ^ "ON TELEVISION". New York Times. November 10, 1951. p. 14. ProQuest 112074812. (7)—Betty Crocker Star Matinee: June Lockhart, Albert Dekker, Guests.
  11. ^ "ON TELEVISION". New York Times. November 24, 1951. p. 23. ProQuest 112058400. (7)—Betty Crocker Star Matinee: Roland Young, Claire McCardell, Guests.
  12. ^ "Report Bayuk Will Buy 'Ellery Queen' on ABC". Billboard. March 8, 1952. p. 6. Retrieved November 2, 2024.
  13. ^ Boardman, Gerald (1996). American Theatre: A Chronicle of Comedy and Drama, 1930-1969. New York: Oxford University Press. p. 270. ISBN 0-19-509079-9.
  14. ^ "Saturday Television Highlights". Detroit Free Press. January 12, 1952. p. 19. Retrieved November 2, 2024.
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