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Bensimon Byrne

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Bensimon Byrne
Company typePublic limited company
Industry
Founded1992
HeadquartersToronto, Ontario, Canada
Area served
Canada
Key people
    • Jack Bensimon (founding partner and board chair)[1]
    • David Rosenberg (partner and chief creative officer)[2]
    • Joseph Bonnici (partner and creative director)[3]
Services
  • media
  • public relations and public affairs
  • brand consulting
OwnersJack Bensimon, Colleen Peddie, David Rosenberg, Amin Todai and Joseph Bonnici[4][5]
Number of employees
225[3]
ParentTadiem
SubsidiariesNarrative, OneMethod
Websitewww.bensimonbyrne.com

Bensimon Byrne is Canada's largest independent advertising agency, based in Toronto, Canada.[6][7][8][9]

History

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The company was founded in 1994 by Jack Bensimon and Peter Byrne with Eaton’s department store as its first client.[4][1] The firm later acquired the Toronto digital agency OneMethod in 2012.[10][4] From 2000-2005, the company reinstated the I Am Canadian slogan for beer brewer company Molson Canadian, a slogan which had been discontinued the year before by agency MacLaren McCann.[11]

Bensimon Byrne Chief Creative Office David Rosenberg oversaw Justin Trudeau's successful 2015 Canadian federal election campaign.[12][13][14][15] Prior to this, the company had worked on other successful Canadian Liberal Party campaigns, such as those for Kathleen Wynne, Paul Martin, and Dalton McGuinty.[13][16][15]

As of 2016, the company had 225 staff members.[3] In 2017, the company (including its subsidiaries Narrative and OneMethod) moved its office into the Canadian Broadcasting Centre in Toronto, Canada.[17][18] The firm is currently attempting an expansion into the US market.[19]

Political attack ads

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The firm is noted for its production of attack ads for federal and provincial Liberal Party campaigns, such as ads during the 2004 Canadian federal election campaign warning that Stephen Harper would have sent troops to Iraq, weakened gun laws, and not protected a woman's right to choose,[20] ads during Paul Martin's 2006 campaign warning that the Conservatives would put "soldiers with guns" on the streets[21][22] and ads during the 2018 Ontario general election targeting "the real Doug Ford."[23] Justin Trudeau's team rejected the firm's advice to use attack ads during the 2015 Canadian federal election.[24][25]

Notable clients

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References

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  1. ^ a b "Bensimon Byrne establishes new leadership for its agencies". Strategy Online. 11 March 2021. Retrieved 5 January 2023.
  2. ^ "Sarah Spence Named Ceo As Bensimon Byrne Shifts Management Model". campaigncanada.ca. March 12, 2021. Retrieved September 21, 2024.
  3. ^ a b c "The List: Bensimon Byrne's boundless thinking". Strategy Online. 21 December 2016. Retrieved 5 January 2023.
  4. ^ a b c d e f February 28, Matthew Chung (28 February 2014). "Bensimon Byrne celebrates 20 years with new wins". strategy. Retrieved 23 March 2023.{{cite news}}: CS1 maint: numeric names: authors list (link)
  5. ^ a b c d e June 26, Chris Powell. "Bensimon Byrne adds to ownership group".{{cite news}}: CS1 maint: numeric names: authors list (link)
  6. ^ "Inside a trio of super-swanky agencies (complete with a basketball court) at the CBC broadcast centre". Toronto Life. 9 August 2017. Retrieved 5 January 2023.
  7. ^ "Bensimon Byrne, OneMethod and Narrative". Archello. Retrieved 5 January 2023.
  8. ^ Krashinsky, Susan (29 August 2013). "Young, hip and reshaping the future of advertising". The Globe and Mail. Retrieved 23 March 2023.
  9. ^ July 14, Brenda Bouw. "Bensimon Byrne hires to match business growth". Retrieved 23 March 2023.{{cite news}}: CS1 maint: numeric names: authors list (link)
  10. ^ "Bensimon Byrne picks up OneMethod". Financial Post. Retrieved 23 March 2023.
  11. ^ Heinzl, John (17 March 2000). "Molson: I am Canadian once more, and proud of it". The Globe and Mail.
  12. ^ a b c Krashinsky, Susan (22 October 2015). "The ad agency behind Trudeau's winning campaign". The Globe and Mail. Retrieved 23 March 2023.
  13. ^ a b "Justin Trudeau's Winning Campaign". Marketing Mag. Retrieved 5 January 2023.
  14. ^ "Toronto-based Bensimon Byrne doing Liberal campaign ads, has done federal and Ontario ads". Hill Times. Retrieved 5 January 2023.
  15. ^ a b December 17, Russ Martin. "The List – Bensimon Byrne".{{cite news}}: CS1 maint: numeric names: authors list (link)
  16. ^ "Slick new pre-election ad showcases Kathleen Wynne". The Toronto Star. 13 November 2013. Retrieved 23 March 2023.
  17. ^ "Lebel & Bouliane and Mazen Studio Design Bensimon Byrne's Toronto Office". Interior Design. Retrieved 5 January 2023.
  18. ^ Immen, Wallace (14 August 2017). "CBC's downsizing sets stage for growing ad agency Bensimon Byrne". The Globe and Mail. Retrieved 5 January 2023.
  19. ^ Singh, Harmeet (18 May 2017). "Bensimon Byrne hires its first chief strategy officer". strategy. Retrieved 23 March 2023.
  20. ^ McARTHUR, KEITH (1 December 2005). "Harper ready to respond to attack ads". The Globe and Mail. Retrieved 23 March 2023.
  21. ^ Galloway, Gloria (13 January 2006). "Martin reverses himself on attack ad". The Globe and Mail. Retrieved 23 March 2023.
  22. ^ MCARTHUR, KEITH (29 June 2004). "Liberal attack ads answered anger with fear". Retrieved 23 March 2023.
  23. ^ "Tories, New Democrats unveil their first wave of election ads". The Hamilton Spectator. 3 May 2018.
  24. ^ "Inside The Trudeau Liberals' Historic Climb To Power". HuffPost. 25 October 2015.
  25. ^ "U.S. political advertising experts urge Trudeau to hit back hard against Tory attacks, but Liberals say Trudeau's determined to take high road". The Hill Times. Retrieved 23 March 2023.
  26. ^ June 04, Chris Powell. "Bensimon Byrne lands U.S. vodka account". Retrieved 23 March 2023.{{cite news}}: CS1 maint: numeric names: authors list (link)
  27. ^ "Roughies 1989 Grey Cup win featured on anniversary stamp". CBC News. 13 August 2012. Retrieved 23 March 2023.
  28. ^ International, Radio Canada (19 June 2014). "Canada's post office issues two new stamps on Ottawa's return to Canadian Football League". RCI | English. Retrieved 23 March 2023.
  29. ^ October 27, Jennifer Horn. "Jackson-Triggs has a wine for that". Retrieved 23 March 2023.{{cite news}}: CS1 maint: numeric names: authors list (link)
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