Bench (Philippine clothing brand)
_Logo.svg){kind=logo} | |
 | |
| Product type | Apparel |
|---|---|
| Owner | Suyen Corporation |
| Country | Philippines |
| Introduced | August 3, 1987 |
| Markets | Asia, North America, Oceania |
| Website | shop |
Bench (stylized as bench/ or BENCH/) is a Philippine clothing and lifestyle brand owned by Suyen Corporation. They sell a range of clothing including casualwear, underwear, and sportswear, as well as bags, accessories, footwear, and fragrances.
History
[edit]Bench was established in 1987 by Ben Chan. Its first outlet was a small store selling men's t-shirts[1] in an outlet of the SM Department Store (now SM Store).[2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.[2]
The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.[1]
In 2017, the first Bench Design Awards, a fashion design competition for young designers, was held.[3]
The first Bench Cafe, named after the clothing line, opened in January 2018.[4]
References
[edit]- ^ a b Dumlao-Abadilla, Doris (December 3, 2018). "Globalizing corporate Philippines". business.inquirer.net. Philippine Daily Inquirer. Retrieved September 29, 2019.
- ^ a b "Business Talk with Ben Chan of BENCH/". Philippine Primer. October 9, 2017. Retrieved January 30, 2020.
- ^ "Ben Chan elevates local to global". The Philippine Star. September 14, 2017. Retrieved April 23, 2023.
- ^ Domingo, Katrina (January 16, 2018). "Bench boss Chan raises bet on restaurants". ABS-CBN News. Retrieved April 23, 2023.