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Be (Common album)

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Be
Studio album by
Common
ReleasedMay 24, 2005 (2005-05-24)
Studio
Genre
Length42:33
Label
Producer
Common chronology
Electric Circus
(2002) 		Be
(2005) 		Finding Forever
(2007)
Singles from Be
  1. "The Food"
    Released: October 8, 2004
  2. "The Corner"
    Released: March 1, 2005
  3. "Go!"
    Released: June 14, 2005
  4. "Testify"
    Released: September 27, 2005
  5. "Faithful"
    Released: October 8, 2005

Be is the sixth studio album by American rapper Common. It was released on May 24, 2005, by Geffen Records and GOOD Music. The album is Common's first album under Geffen, following the mediocre performance of 2002's Electric Circus and the July 2003 merger of preceding label MCA Records, which, like Geffen and its sister label Interscope Records, was a division of Universal Music Group.[5]

The album was primarily and executively produced by rapper and GOOD Music founder Kanye West, with additional production from frequent collaborator J Dilla. It debuted at number two on the US Billboard 200, with first-week sales of 185,000 copies in the United States.[6] The album is Common's second album to sell over 500,000 copies (over 800,000 copies sold), becoming a certified gold by the Recording Industry Association of America (RIAA).

Be was also a critical success, receiving acclaim and accolades from several critics and music publications. The album received a perfect "XXL" rating from hip hop publication XXL[7] and was deemed Common's magnum opus by HipHopGoldenAge.[8] In 2022 and 2024, Rolling Stone and Billboard included Be on their lists of the greatest hip-hop albums of all time.[9][10]

Conception

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Background

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Be was touted as Common's comeback album after the commercially disastrous Electric Circus (2002); the predecessor lacked promotion following MCA Records' absorption into Geffen, which was completed in July 2003.[5] His new alliance with Kanye West helped to spark public interest in the project, as the album was produced by West and released by his own label GOOD Music. "I met Kanye in '96…" he said. "He was still in high school. He used to come around No I.D.'s house, a guy that used to produce for me. The thing I noticed about Kanye was that he could really rap! He had some kind of hunger that I hadn't really seen before."[11]

"He's today's Marvin Gaye of rap," West enthused on a DVD accompanying a deluxe edition of Be. "Buy the album. If you in a situation where you can barely buy groceries, burn the album."

The results show that Common was clearly aware, and perhaps agreeing, with the negative criticisms about Electric Circus. In comparison to that album, Be is lean, immediate, and commanding, yet also restrained in its musical ambitions. Of the reaction to the album, the rapper said: "I don't think [Electric Circus] was as focused. Though I'd done some progressive hip-hop, people know me as the b-boy. When I showed them something different, a different style of b-boy, there were like, "Hold up. You can be Afrocentric, but what's this rock shit that you're doing?"[12] Many of the beats created by West, and which Common rejected for the project, later appeared on West's studio album Late Registration.[13]

Title

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In an interview with AllHipHop, Common denied that the album title stood for "Before Erykah."[14] Common explained the concept and the album title in a 2005 interview for SixShot.com:

I named it Be to be who you are, man, and be able to be in the moment and not try too hard. Be is another way of saying just do without trying hard, like I said, natural and be true to the core of who you are; and this album, I wanted to just be and not just go and exist as just an artist, not worried about the past.[15]

Singles

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"The Corner"

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Common gave his reasons for featuring controversial spoken word recording artists, the Last Poets, on the album's first official single, "The Corner": "They gifted at writing. They voices is incredible. They took my song to a higher level. And that's what hip-hop was about to me. It would have a message. It would take you to the next place. It was fresh as people say -- something new. They brought newness to what "The Corner" was and they also brought some nostalgia, too. Just them being from the '70s and being used in hip-hop and their spirit brought something pure to it. They gave me a better understanding of the corner after that. I knew those who had been listening to hip-hop would know who the Last Poets were and if they didn't they would feel it in their souls sooner or later. And I also felt good about introducing some of the youth to the Last Poets."[12]

"Go!"

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"Go" was the album's third, and highest charting single. The song featured Kanye West and John Mayer, however all the verses are performed by Common with West and Mayer ad-libbing in the chorus. The video for the song included shots of Common surrounded by numerous models.

"Testify"

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The album's fourth single, "Testify" received a type of promotional video known as a "mini-movie"; a term coined by Michael Jackson to describe a music video with a complex plot and a suitably long running time, often with intermissions between the song's parts. The video featured acting parts from Taraji P. Henson, Bill Duke, Steve Harris and Wood Harris, and received notable spins on specialist channels such as MTV2. The song samples "Innocent Til Proven Guilty" by Honey Cone.[16]

Critical reception

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Professional ratings
Aggregate scores
SourceRating
Metacritic83/100[17]
Review scores
SourceRating
AllMusic[18]
Blender[19]
Entertainment WeeklyA−[20]
The Guardian[21]
NME8/10[22]
Pitchfork8.6/10[23]
Q[24]
Rolling Stone[25]
SpinA−[26]
Vibe4.5/5[27]

Be received widespread acclaim from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 83, based on 26 reviews.[17] Andy Kellman of AllMusic said, "Be isn't likely to be referred to by anyone as groundbreaking, but it's one of Common's best, and it's also one of the most tightly constructed albums of any form within recent memory."[18] Andy Greenwald of Blender said, "Be picks up where West's The College Dropout left off."[19] Raymond Fiore of Entertainment Weekly said, "Be's leanness signals awesome growth even without pushing sonic boundaries."[20] Dorian Lynskey of The Guardian said, "Though not quite 2005's best hip-hop album – Kanye West retains that honour for himself – Be is a lean and vibrant masterclass in hip-hop fundamentals."[21] NME said, "Gives hope to a hip-hop stuck in a mire of mediocrity."[22]

Ryan Dombal of Pitchfork said, "The lack of instant-gratification couplets may disappoint at first, but each verse's rewarding intricacies become more evident with multiple listens."[23] Q said, "Common's best album so far, one that proves hip hop can be both smart and mainstream."[24] Nathan Brackett of Rolling Stone said, "West is the producer Common has been waiting for all of his career: He makes Common both catchier and edgier at the same time."[25] Will Hermes of Spin said, "Even when the music flags, Common's remarkably hungry raps push it along."[26] XXL gave the album its highest rating of XXL, writing, "While label support and the times heavily influence whether great music can be crowned a classic, if nothing else Common has created a flawless album. By giving us himself completely and speaking to and for us as complete people, he's birthed the total package. Common has raised the bar. Hopefully, a year from now we'll look back and see that MCs have been rhyming like Common since.[28]

Andrew Simon of Vibe wrote that the album "gets to the root of human experience—all the while staying beautifully soulful and funky."[27] The New York Times' Kelefa Sanneh felt that Be was "certainly a triumph, but if it isn't quite the all-time classic Common was hoping for, that's because it sounds a bit too straightforward."[29] Assigning the album a three-star honorable mention rating, Robert Christgau of The Village Voice wrote that "few of the best moments belong to the main attraction, who's not as wise as they tell him he is."[30]

Common's lyrics on Be earned him the Lyricist of the Year award at the 2006 BET Hip Hop Awards. In 2012 Complex called the album one of the classics of the last decade.[31] The album was also included in the book 1001 Albums You Must Hear Before You Die.[2]

Accolades

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Publication Country Accolade Year Rank
Aftenposten Norway Albums of the Year[32] 2005 18
AllMusic USA Albums of the Year[33] 2005 *
Associated Press USA Albums of the Year[citation needed] 2005 7
B92 Serbia Albums of the Year[citation needed] 2005 7
Billboard USA Albums of the Year[citation needed] 2005 5
Dagbladet Norway Albums of the Year[citation needed] 2005 13
Dagsavisen Norway Albums of the Year[34] 2005 18
E! Online USA Albums of the Year[35] 2005 17
Expressen Sweden Albums of the Year[citation needed] 2005 17
Go-Mag Spain Albums of the Year[citation needed] 2005 17
H Magazine Spain Albums of the Year[citation needed] 2005 *
Harp USA Albums of the Year[citation needed] 2005 33
Hip Hop Connection UK The 100 Greatest Rap Albums 1995–2005[36] 2006 69
Iguana Spain Albums of the Year[citation needed] 2005 3
Laut.de Germany Albums of the Year[37] 2005 42
Monitor Croatia Albums of the Year[38] 2005 34
Musik-Express/Sounds Germany Albums of the Year[citation needed] 2005 36
Musikbyrån Sweden Albums of the Year[39] 2005 12
Natt & Dagg Norway Albums of the Year[citation needed] 2005 14
The Observer UK Albums of the Year[40] 2005 25
OOR Netherlands Albums of the Year[citation needed] 2005 12
People USA Albums of the Year[citation needed] 2005 *
Piccadilly Records UK Albums of the Year[citation needed] 2005 4
PopMatters USA Albums of the Year[41] 2005 12
Prefix Magazine USA Albums of the Year[42] 2005 19
Pure Pop Mexico Albums of the Year[citation needed] 2005 5
Q USA Albums of the Year[citation needed] 2005 42
Rock de Lux Spain Albums of the Year[citation needed] 2005 9
Rolling Stone USA Albums of the Year[43] 2005 21
Spex Germany Albums of the Year[citation needed] 2005 12
Spin USA Albums of the Year[44] 2005 17
URB USA Albums of the Year[citation needed] 2005 *
The Village Voice USA Albums of the Year[45] 2005 15
Vibe USA Albums of the Year[citation needed] 2005 *
WOXY.com USA Albums of the Year[46] 2005 58
Zundfunk Germany Albums of the Year[citation needed] 2005 22

Grammy nominations

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Be was nominated in four categories at the 48th Grammy Awards: Best Rap Album, Best Rap Performance by a Duo or Group for "The Corner" featuring the Last Poets, Best Rap/Sung Collaboration for "They Say" featuring Kanye West and John Legend, and Best Rap Solo Performance for "Testify".[47]

Track listing

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All tracks produced by Kanye West, except where noted.[16]

No.TitleWriter(s)Producer(s)Length
1."Be (Intro)"
 2:24
2."The Corner" (featuring Umar Bin Hassan of the Last Poets)
 3:45
3."Go!" (featuring John Mayer and Kanye West)
 3:44
4."Faithful"
 3:33
5."Testify"
 2:36
6."Love Is…"
J Dilla4:10
7."Chi-City"
 3:27
8."The Food" (live)
 3:36
9."Real People"
  • Lynn
  • West
  • Caesar Frazier
 2:48
10."They Say" (featuring Kanye West and John Legend)
 3:57
11."It's Your World (Part 1 & 2)" (featuring "the Kids")
8:33
Total length:42:33

Notes

  • ^[a] signifies a co-producer.
  • "The Corner", "Chi-City" and "The Food (Live)" feature background vocals by Kanye West[16]
  • "Go!" features background vocals by John Mayer and Kanye West[16]
  • "Faithful" features background vocals by John Legend and Bilal[16]
  • "Love Is..." features background vocals by Luna E of Cirius B[16]
  • "It's Your World (Part 1 & 2)" features background vocals by Bilal and Mr. Lonnie Lynn[16]

Sample credits

  • "Be (Intro)" contains a sample of "Mother Nature", written by Albert Jones.[16]
  • "The Corner" contains samples of "You Make the Sun Shine", written by Leon Moore and performed by the Temprees.[16]
  • "Go!" contains a sample of "Old Smokey", performed by Linda Lewis.[16]
  • "Faithful" contains a sample of "Faithful to the End", performed by D. J. Rogers.[16]
  • "Testify" contains a sample of "Innocent Till Proven Guilty", performed by Honey Cone.[16]
  • "Love Is..." contains a sample of "God Is Love", performed by Marvin Gaye.[16]
  • "Chi-City" contains an interpolation of "Since I Found My Baby", performed by Cornelius Brothers & Sister Rose.[16]
  • "The Food" contains samples of "I Never Had It So Good and Felt So Bad", performed by the Chi-Lites; and "Nothing Can Change This Love", performed by Sam Cooke.[16]
  • "Real People" contains a sample of "Sweet Children", written by Caesar Frazier.[16]
  • "They Say" contains samples of "Ghetto Child", performed by Ahmad Jamal.[16]
  • "It's Your World (Part 1 & 2)" contains a sample of "Share What You Got", performed by the Modulations.[16]

Personnel

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Credits for Be adapted from AllMusic.[48]

Charts

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Certifications

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Region Certification Certified units/sales
United Kingdom (BPI)[57] Silver 60,000^
United States (RIAA)[58] Gold 500,000^

^ Shipments figures based on certification alone.

References

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  1. ^ Draper, Jason (May 24, 2021). "'Be': When Common Returned To His Roots". uDiscover. Retrieved July 15, 2021.
  2. ^ a b Robert Dimery; Michael Lydon (2014). 1001 Albums You Must Hear Before You Die: Revised and Updated Edition. Universe. ISBN 978-0-7893-2074-2.
  3. ^ Darling, Cary (July 24, 2005). "Stylish hip-hop thrives". Fort Worth Star-Telegram. Retrieved July 15, 2021.
  4. ^ Ducker, Jesse (May 22, 2020). "Common's 'Be' Turns 15". Albumism. Retrieved July 15, 2021.
  5. ^ a b "MCA, GEFFEN TO MERGE". HITS Daily Double. Retrieved 2023-10-09.
  6. ^ "Common Scores First No. 1 On Billboard 200 | Billboard". Billboard. Archived from the original on January 24, 2015. Retrieved December 10, 2014.
  7. ^ XXL (December 2007). "Retrospective: XXL Albums". XXL.
  8. ^ "Top 150 Hip Hop Albums Of The 2000s". Hip Hop Golden Age. Retrieved 2021-12-06.
  9. ^ "The 200 Greatest Hip-Hop Albums of All Time". Rolling Stone. Archived from the original on June 8, 2022. Retrieved August 5, 2024.
  10. ^ "The 100 Greatest Rap Albums of All Time: Staff List". Billboard. Archived from the original on June 28, 2024. Retrieved August 5, 2024.
  11. ^ MOBO Awards tenth anniversary brochure, 2006
  12. ^ a b "Resurrection: Common Walks". PopMatters. Archived from the original on May 29, 2016. Retrieved January 30, 2016.
  13. ^ Billboard Staff (2005-04-22). "West Shows Off 'Diamonds' With Jay-Z". Billboard. Retrieved 2024-05-29.
  14. ^ Hamilton, Tiffany. "AllHipHop Feature – Common: Invocation". Archived from the original on April 5, 2007. Retrieved April 28, 2007.
  15. ^ "Common Interview at SixShot.com". Archived from the original on September 28, 2007. Retrieved April 28, 2007.
  16. ^ a b c d e f g h i j k l m n o p q r Digital Booklet – Be (Media notes). Common. Geffen Records. 2005. Retrieved December 10, 2017.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ a b "Reviews for Be by Common". Metacritic. Archived from the original on October 13, 2014. Retrieved December 10, 2014.
  18. ^ a b Kellman, Andy. "Be – Common". AllMusic. Archived from the original on December 11, 2014. Retrieved December 10, 2014.
  19. ^ a b Greenwald, Andy (June 2005). "Common: Be". Blender (37): 113. Archived from the original on September 30, 2007. Retrieved December 10, 2014.
  20. ^ a b Fiore, Raymond (May 23, 2005). "Be". Entertainment Weekly. p. 136. Archived from the original on May 27, 2005. Retrieved January 19, 2013.
  21. ^ a b Lynskey, Dorian (December 9, 2005). "Common, Be". The Guardian. Archived from the original on September 20, 2014. Retrieved December 10, 2014.
  22. ^ a b "Common: Be". NME: 64. June 18, 2005.
  23. ^ a b Dombal, Ryan (May 31, 2005). "Common: Be". Pitchfork. Archived from the original on November 28, 2014. Retrieved December 10, 2014.
  24. ^ a b "Common: Be". Q (228): 114. July 2005.
  25. ^ a b Brackett, Nathan (June 2, 2005). "Be". Rolling Stone. Archived from the original on January 7, 2015. Retrieved December 10, 2014.
  26. ^ a b Hermes, Will (June 2005). "Common: Be". Spin. 21 (6): 102–03. Archived from the original on May 6, 2016. Retrieved December 31, 2015.
  27. ^ a b Simon, Andrew (June 2005). "Common: Be". Vibe. 13 (7): 155–56. Archived from the original on June 10, 2016. Retrieved December 31, 2015.
  28. ^ "Common: Be". XXL. June 2005. Archived from the original on February 28, 2012. Retrieved December 10, 2014.
  29. ^ Sanneh, Kelefa (May 25, 2005). "Just What Do Fans Want? A Rapper Ponders His Answer". The New York Times. Retrieved December 10, 2014.
  30. ^ Christgau, Robert. "Common: Be". RobertChristgau.com. Archived from the original on January 25, 2016. Retrieved December 10, 2014.
  31. ^ "Common, Be (2005) — 25 Rap Albums From the Past Decade That Deserve Classic Status". Complex. Archived from the original on December 9, 2012. Retrieved December 11, 2012.
  32. ^ "Årets beste rock og pop". Aftenposten (in Norwegian). December 21, 2005. Archived from the original on September 27, 2007. Retrieved July 25, 2024.
  33. ^ "AllMusic Loves 2005". AllMusic. October 14, 2009. Retrieved July 25, 2024.
  34. ^ "Årets album". Dagsavisen (in Norwegian). December 13, 2005. Archived from the original on May 20, 2006. Retrieved July 25, 2024.
  35. ^ "Replay 2005 – Top 20 CDs". E! Online. Archived from the original on December 17, 2005. Retrieved July 25, 2024.
  36. ^ "Top Albums 1995–2005". Hip-Hop Connection. No. 198. March 2006. pp. 45–74. ISSN 1465-4407.
  37. ^ "Redaktions-Charts 2005 (Alben)". Laut.de (in German). Archived from the original on October 1, 2007. Retrieved July 25, 2024.
  38. ^ "Najbolji albumi 2005. godine". Monitor (in Croatian). Archived from the original on October 11, 2007. Retrieved July 25, 2024.
  39. ^ "Årets bästa skivor 2005". Musikbyrån (in Swedish). Archived from the original on September 30, 2007. Retrieved July 25, 2024.
  40. ^ "Countdown: the OMM top 100 albums". The Observer. December 18, 2005. Archived from the original on January 11, 2006. Retrieved July 25, 2024.
  41. ^ "Best 50 Albums of 2005". PopMatters. December 19, 2005. Archived from the original on December 24, 2005. Retrieved July 25, 2024.
  42. ^ "The Best Albums of 2005". Prefix. December 21, 2005. Archived from the original on August 16, 2007. Retrieved July 25, 2024.
  43. ^ "The Top 50 Records of 2005". Rolling Stone. No. 990–991. December 29, 2005 – January 12, 2006. p. 112. Archived from the original on December 19, 2005. Retrieved July 25, 2024.
  44. ^ Caramanica, Jon (January 2006). "40 Best Albums of 2005". Spin. Vol. 22, no. 1. New York. p. 63. Retrieved July 25, 2024 – via Google Books.
  45. ^ Christgau, Robert (February 7, 2006). "The 2005 Pazz & Jop Critics Poll". The Village Voice. Archived from the original on August 15, 2013. Retrieved February 13, 2013.
  46. ^ "The 97 best of 2005". WOXY.com. Archived from the original on December 6, 2006. Retrieved July 25, 2024.
  47. ^ "Rock On The Net: 48th Annual Grammy Awards – 2006". www.rockonthenet.com. Archived from the original on September 30, 2007. Retrieved September 23, 2017.
  48. ^ Be (Media notes). AllMusic. Archived from the original on 2016-03-05.
  49. ^ "Common Chart History (Canadian Albums)". Billboard. Retrieved January 30, 2016.
  50. ^ "Common | Artist | Official Charts". UK Albums Chart. Retrieved May 9, 2021.
  51. ^ "Official R&B Albums Chart Top 40". Official Charts Company. Retrieved May 9, 2021.
  52. ^ "Common Chart History (Billboard 200)". Billboard. Retrieved January 30, 2016.
  53. ^ "Common Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved January 30, 2016.
  54. ^ "Common Chart History (Top Rap Albums)". Billboard. Retrieved January 30, 2016.
  55. ^ "Top Billboard 200 Albums – Year-End 2005". Billboard. Retrieved September 22, 2020.
  56. ^ "Top R&B/Hip-Hop Albums – Year-End 2005". Billboard. Retrieved September 22, 2020.
  57. ^ "British album certifications – Common – Be". British Phonographic Industry. Retrieved May 8, 2021.
  58. ^ "American album certifications – Common – Be". Recording Industry Association of America. Retrieved May 8, 2021.
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