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Bar Brahma

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Coordinates: 23°32′41″S 46°38′42″W / 23.54472°S 46.64500°W / -23.54472; -46.64500
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Bar Brahma
Bar façade in downtown São Paulo
Bar Brahma façade in downtown São Paulo
Map
Restaurant information
Established1948 (1948)
Food typeBrazilian cuisine, Draft beer
Dress codeCasual
Street addressAvenida São João, 677
CitySão Paulo
StateSão Paulo
Postal/ZIP Code01035-100
CountryBrazil
Coordinates23°32′41″S 46°38′42″W / 23.54472°S 46.64500°W / -23.54472; -46.64500
ReservationsYes
Other locationsFormer Aeroclube branch
Other informationLive music
Websitewww.barbrahmacentro.com

Bar Brahma is a traditional bar located in the city center of São Paulo, Brazil.[1][2][3] The bar was founded in 1948 by German immigrant Henrique Hillebrecht.[4][5]

The bar soon became a meeting place for important personalities from the academic and political circles of the city of São Paulo, such as former mayor Jânio Quadros, former governor Adhemar de Barros and professor and former president Fernando Henrique Cardoso, as well as being a stronghold for the artistic world of São Paulo, bringing together musicians such as Adoniran Barbosa, Orlando Silva, Ary Barroso, Vicente Celestino, among others.[6][7][8]

In the 1960s, the bar became a hub for political discussions led by students from the University of São Paulo’s Faculty of Law, while also serving as a meeting point for farmers from São Paulo's countryside.[9][10][11] In the following decades, the bar followed the deterioration of part of São Paulo's downtown area, eventually closing its doors in the early 90s. It reopened in 1997 under the name “São João 677”, but closed down the following year, in December.[12]

In 2001, it was reopened with its original name.[13] The bar is located in one of the most famous addresses in the center of São Paulo, on the corner of Ipiranga and São João avenues, a crossroads eternalized in the Brazilian song Sampa, by the bahian singer Caetano Veloso.[14][15][16] In 2008, the bar welcomed an average of 700 customers daily.[17] The bar has a regular schedule of live shows, featuring frequent performances.[17] Important names in Brazilian music such as Cauby Peixoto, Angela Maria, Demônios da Garoa, Angela Ro Ro and Nana Caymmi have already performed there.[18][19][20] Known for its musical appeal, in 2008 the band Conjunto Varanda Paulista recorded an album entitled Ao vivo no Bar Brahma (Live at the Brahma Bar), mixing elements of bossa nova and samba.[21]

In 2023, in the midst of a robbery and further deterioration in the central region of São Paulo, the bar was attacked with stones, causing physical insecurity for the bar's customers and workers.[22][23] After the act, the bar demanded greater security from the mayor of São Paulo, Ricardo Nunes, and the governor, Tarcísio de Freitas, for greater security in the center of São Paulo.[24] In response, Nunes promised to increase the number of police officers responsible for policing the center by 1,500.[25]

See also

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References

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  1. ^ McPhee, Rosana (2012-01-29). "Where to go in São Paulo - a small guide". Hot and Chilli. Archived from the original on July 13, 2024. Retrieved 2024-09-24.
  2. ^ Plummer, Robert (2005-12-04). "Brazil's Brahma beer goes global". BBC. Archived from the original on April 23, 2006. Retrieved 2024-09-24.
  3. ^ Smith, Tony (2001-06-24). "Sao Paulo Feels Its Way Back Up From the Bottom". Los Angeles Times. Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  4. ^ "Brasil Online - Bar Brahma pode fechar suas portas". Folha de S. Paulo. March 27, 1997. Archived from the original on September 24, 2024. Retrieved 2024-09-24.
  5. ^ Giussani, Daniel (December 7, 2023). "Em meio à onda de violência no Centro de SP, Bar Brahma planeja novo espaço, shows e 'resistência' | Exame". Exame (in Brazilian Portuguese). Archived from the original on December 15, 2023. Retrieved 2024-09-24.
  6. ^ Amendola, Gilberto (August 7, 2024). "Bar Brahma, Leo e Riviera: quem é o grupo que está revivendo botecos históricos de SP". Estadão (in Brazilian Portuguese). Archived from the original on July 12, 2024. Retrieved 2024-09-24.
  7. ^ "Lazer: Bar símbolo de SP reabre as portas". Folha de S.Paulo. January 8, 2001. Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  8. ^ Luz, Sérgio (November 23, 2018). "Símbolo da boemia paulistana, Bar Brahma celebra 70 anos de existência". Folha de S.Paulo. Archived from the original on August 13, 2024. Retrieved 2024-09-24.
  9. ^ "Universidade 93,7: programa Bares de São Paulo apresenta o clássico e o novo no cenário paulistano". University of São Paulo Journal (in Brazilian Portuguese). 2023-06-18. Archived from the original on June 30, 2023. Retrieved 2024-09-24.
  10. ^ Borelli, Helvio (2005). Noites paulistanas: histórias e revelações musicais das décadas de 50 e 60 (in Brazilian Portuguese). Arte & Ciência. ISBN 978-85-7473-143-8.
  11. ^ Bastos, Sênia; Salles, Maria (September 12, 2008). "História urbana e hospitalidade: o Bairro de Santa Ifigênia/São Paulo" (PDF). Associação Nacional de História. Archived (PDF) from the original on September 24, 2024. Retrieved September 24, 2024.
  12. ^ "Ex-Bar Brahma é fechado em São Paulo". Folha de S.Paulo. December 3, 1998. Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  13. ^ "Ilustrada - Bar Brahma é reinaugurado em São Paulo". Folha de S. Paulo. January 9, 2001. Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  14. ^ Queiroz, Poliana; Bueno, Leonardo (2013-10-01). "Do difícil começo à boa garoa: análise da música Sampa do cantor Caetano Veloso". Revista Café Com Sociologia. 2 (3): 16–22. Archived from the original on 2020-07-12.
  15. ^ "Sampa: o hino de amor de Caetano Veloso por São Paulo". São Paulo Secreto (in Brazilian Portuguese). 2021-01-25. Archived from the original on 2023-10-05. Retrieved 2024-07-07.
  16. ^ Zoiro, Giulio (2023-04-26). "Cruzamento Av. Ipiranga x Av. São João: uma enorme tristeza". TV Cultura (in Brazilian Portuguese). Archived from the original on 2024-07-08. Retrieved 2024-07-07.
  17. ^ a b Brandão, Davi (September 24, 2008). "Bar Brahma tem novo chef". Destaque SP. Archived from the original on October 24, 2008. Retrieved October 24, 2008.
  18. ^ Prado, Miguel (2008-06-08). "Ícones da música marcam Calçada da MPB em SP". Folha de S.Paulo. Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  19. ^ Guaracy, Thales (September 18, 2009). "Cauby Peixoto: o cantor que lota o Bar Brahma". Veja (in Brazilian Portuguese). Archived from the original on May 30, 2017. Retrieved 2024-09-24.
  20. ^ "Angela Ro Ro apresenta seus grandes sucessos em São Paulo no Bar Brahma". Terra (in Brazilian Portuguese). June 15, 2023. Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  21. ^ "Conjunto Varanda Paulista* – Gravado ao vivo no Bar Brahma - Sao Paulo". Discogs. Archived from the original on September 24, 2024. Retrieved September 24, 2024.
  22. ^ Osorio, Pedro. "Vídeo: Bar Brahma, no centro de São Paulo, é atacado após tentativa de assalto a clientes". CNN Brasil (in Brazilian Portuguese). Archived from the original on February 25, 2024. Retrieved 2024-09-24.
  23. ^ "Grupo apedreja bar na região central de São Paulo após clientes deterem suposto assaltante. Veja vídeo". O Globo (in Brazilian Portuguese). 2023-12-04. Archived from the original on December 15, 2023. Retrieved 2024-09-24.
  24. ^ Mões, Malu (2023-12-06). "Dono do bar Brahma reivindica de Ricardo Nunes e Tarcísio viaturas 24h no Centro de São Paulo". CBN (in Brazilian Portuguese). Archived from the original on 2024-09-24. Retrieved 2024-09-24.
  25. ^ Ribeiro, Bruno (2023-12-05). "Após ataque ao Bar Brahma, Nunes promete mais 1.500 PMs no centro | Metrópoles". Metrópoles (in Brazilian Portuguese). Archived from the original on December 6, 2023. Retrieved 2024-09-24.
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