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Bandai Namco Studios

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Bandai Namco Studios Inc.
Native name
株式会社バンダイナムコスタジオ
Kabushiki gaisha Bandai Namuko Sutajio
FormerlyNamco Bandai Studios Inc. (2012–2014)
Company typeSubsidiary
IndustryVideo games
FoundedApril 2, 2012; 12 years ago (2012-04-02)
HeadquartersKōtō, Tokyo,
Japan
Key people
Products
Revenue$6.8 billion (2020)
Number of employees
1,219 (2023[1])
ParentBandai Namco Entertainment
Divisions
  • Bandai Namco Studios Singapore Pte.Ltd
  • Bandai Namco Studios Malaysia SDN.BHD
  • Bandai Namco Research
SubsidiariesB.B. Studio
Websitebandainamcostudios.com

Bandai Namco Studios Inc.[a] is a Japanese video game developer headquartered in Kōtō, Tokyo and founded in 2012, with divisions in Singapore and Malaysia. Bandai Namco Studios is a subsidiary of Bandai Namco Entertainment (formerly Bandai Namco Games), which itself is part of the wider Bandai Namco Holdings group. The company works under its parent company as a keiretsu; Bandai Namco Studios creates video games for home, arcade and mobile platforms, while Bandai Namco Entertainment handles the managing, marketing and publishing of these products.

It was established as Namco Bandai Studios as the spin-off company of Namco Bandai Games's video game development divisions, based on restructuring efforts and the need for a decrease in development times and increase in productivity. Over 1,000 employees from Namco Bandai Games and additionals from the defunct Namco Tales Studio division were absorbed into Studios. Bandai Namco Studios has worked on many successful video game franchises, including Tekken, Pac-Man, The Idolmaster, Ace Combat, Tales, and Soulcalibur, in addition to original intellectual properties such as Code Vein and Scarlet Nexus. Much like Namco developed games for Nintendo as a publisher since the GameCube, the company has also developed several games for them as Bandai Namco Studios, namely the Super Smash Bros. series beginning with the fourth installment, Wii Sports Club, and spin-offs in the Pokémon franchise like Pokkén Tournament and New Pokémon Snap. The company is a strong advocate of video game preservation, preserving master arts, design documents, and other resources for its games.

History

[edit]
Namco Bandai Studios' headquarters in Shinagawa, Tokyo from April 2012 to 2015. It shared the building with both Namco Bandai Games and Namco Bandai Holdings.

Established on March 31, 2006, Namco Bandai Games was the amalgamation of Namco and Bandai's video game development operations being merged and consolidated into one company.[2][3] The developer produced the majority of its video games in-house, through its subsidiaries such as Banpresto and D3 Publisher,[4][5] or lending production to external studios. However, as the company was recovering from financial losses and was undergoing a reorganization, Namco Bandai Games believed it was necessary to spin off its game development operations into a separate division.[6] The company requested for faster development times and healthy relations between its multiple business areas, and believed the formation of a new company would remedy this.[7]

Previous logo was used until 2022.

Namco Bandai's video game operations were transferred to a new subsidiary, Namco Bandai Studios Inc., on April 2, 2012.[7][8] Located in Shinagawa, Tokyo, the company was headed by company veteran Hajime Nakatani and became a wholly owned subsidiary of Namco Bandai Games.[9] Its parent company stated that Studios would allow for faster development times, tighter cohesion with aligning production teams, and more creative freedom and developer skills for its employees.[7][10] Namco Bandai's consecutive financial increases in its year-over-year profits also contributed to its establishment.[11] Studios inherited 1,000 employees from Namco Bandai Games and all 80 staff members from the former Namco Tales Studio, which ceased operations a year earlier.[7] It would focus on the development of new intellectual properties and follow-ups to established franchises, such as Tekken, Pac-Man, and Ace Combat.[7][10][12] The two companies would work in conjunction with one another as a keiretsu, where Namco Bandai Studios would develop and plan games and Namco Bandai Games would handle marketing, publishing, and distribution.[13]

Namco Bandai Studios opened two international divisions on March 1, 2013: Namco Bandai Studios Singapore Pte. Ltd. in Media Circle, Singapore, and Namco Bandai Studios Vancouver Inc. in Vancouver, Canada.[14] The Singapore division was assigned as Namco Bandai's head video game development branch in Asia, and to establish working relationships with fellow developers in the region.[14] The Vancouver division was to design online network games and provide content for North America and Europe, while simultaneously focusing on contributing to the country's growing game industry.[14] Namco Bandai Studios Singapore employed several staff members from the Singapore division of Lucasarts, who had previously worked on the cancelled Star Wars 1313.[15] Its Japanese division established a working relationship with Nintendo with Wii Sports Club, a high-definition remaster of the original Wii Sports (2006) for the Wii U;[16] several Nintendo games to follow were developed by Bandai Namco Studios, including Super Smash Bros. for Nintendo 3DS and Wii U (2014), Pokkén Tournament (2015), Super Smash Bros. Ultimate (2018) and New Pokémon Snap (2021).[17]

On April 1, 2014, Namco Bandai Studios was renamed Bandai Namco Studios Inc., following an effort by its parent company to unify the Bandai Namco brand across its international divisions.[18] The company began development on virtual reality arcade games the same month, which were designed for Bandai Namco Entertainment's VR Zone chain of video arcades. In 2016, Bandai Namco Studios released Summer Lesson, a virtual reality game designed for the PlayStation VR headset.[19] The Vancouver division closed on November 16, 2018, though a "skeleton crew" was kept to support Tekken Mobile,[20] and opened a Malaysia division in 2016.[21] Bandai Namco Studios won the "Grand Prize" award at the Japan Game Awards for its work on Super Smash Bros. Ultimate, as well as the "Japan Game Awards 2019 Minister of Economy, Trade and Industry Award" from the organization.[22] Bandai Namco Research Inc was established in 2019 with some of the research and development departments of Bandai Namco Studios being transferred to this complete new company[23]

In October 2021, Bandai Namco Studios announced the establishment of the indie label GYAAR Studio within the studio. They plan to release at least one independent game title per year, where each title will be developed by a team of creators from among the studio's young staff. Their first game Survival Quiz City will be published by Phoenixx.[24]

On November 14, 2023, Bandai Namco Studios revealed for the first time that they now have two dedicated teams called Studio 2 and Studio S for commissioned projects for other publishers, with Nintendo being the main contributor for the past works and likely for future works. The works of the team on Studio 2 have been support for Mario Kart series since 2014 and Arms, while Studio S have been mainly involved in the Super Smash Bros. series since the 4th installment as the lead development studio.[25]

In 2024, sister developer B.B. Studio became a subsidiary of Bandai Namco Studios.[26]

Company structure

[edit]

Its offices in Malaysia and Singapore, Bandai Namco Studios Malaysia and Bandai Namco Studios Singapore, are based out of Selangor, Malaysia and Infinite Studios, Singapore respectively.

Staff and design philosophy

[edit]

Bandai Namco Studios identifies itself as the successor to Namco, focusing on its predecessor's design philosophies and corporate environment.[27] The company emphasizes creating unique and immersive experiences in games, and is against copying ideas from other developers. Many of its employees were originally employed at Namco:[27]

During the move to its Kōtō office in 2015, several of Bandai Namco Studios' master arts were deemed lost, though several have since been recovered.

Bandai Namco Studios is a strong advocate of video game preservation.[31] In particular, it sees the master art used for supplementary material in games, such as Galaxian (1979) and Pac-Man (1980), as being of historical importance; the company believes preserving these master arts allows for further appreciation of its predecessor's games as well as the arts themselves.[31] Studios has amassed a collection of 400 master arts, including those from Xevious (1983), Ridge Racer (1993), and J-League Soccer Prime Goal (1993),[33] which it stores in an internal department named the "Banarchive".[34] Many of its pieces were originally deemed lost during its move to Kōtō in 2015, though most have since been recovered.[35] Bandai Namco Studios hopes to easily share its master arts to the public in the form of YouTube retrospective videos and a virtual reality museum through its Namco Museum of Art project.[27][36]

In addition to its master arts, Bandai Namco Studios has also preserved promotional pamphlets, source code, master models for characters, design documentation, and release dates for all video games by Namco, Bandai, and Banpresto.[27] Other divisions within Bandai Namco Holdings and external companies have used these arts for products such as apparel and posters.[35] Hisaharu Tago, the producer of the Nintendo Switch release of Namco Museum, hopes the company will be able to bring the entirety of Namco's back catalog for modern gaming platforms.[37]

Development organization

[edit]

Bandai Namco Studios currently have six internal divisions in Japan dedicated to development under the company, who has shared the organization of its divisions as in 2023, being organized as the following:[25]

  • Studio 1: With 257 employees, Studio 1 mainly works on the Tekken, Soulcalibur, and the Ace Combat series, with the most recent titles worked being Tekken 8 and Ace Combat 7: Skies Unknown, and have also worked on God Eater 3, Pokkén Tournament and in the new IP Code Vein.[38]
  • Studio 2/Studio S: With 152 employees, Studio 2 and Studio S have mainly worked on Nintendo published games before at Bandai Namco Studios, be it in small/medium contract work or large contract work. Studio 2 is the one mainly working on large contract work, a.k.a[clarification needed] leading development of their own games, with those being Super Smash Bros. for Nintendo 3DS and Wii U, Mario Sports Superstars and Super Smash Bros. Ultimate. Studio S in this case have been mainly working on small/medium contract work, a.k.a[clarification needed] supporting titles with visual assets, graphics and design for Nintendo EPD Production Group No. 9 titles such as Mario Kart 8, Mario Kart 8 Deluxe, Arms and Mario Kart Tour.[39]
  • Studio 3: With 377 employees, Studio 3 mainly works on the Tales and The Idolmaster series, with the most recent titles worked being Tales of Arise and The Idolmaster: Starlit Season, and have also worked on new IP such as Scarlet Nexus and Blue Protocol.[40]
  • Development Enchantment Studio: This division was established in 2023 with the aim of improving the quality of developed titles and promoting internal organization and human resources development company-wide in collaboration with each division. The division includes a team in charge of user research and analysis of developed titles, as well as Gya Studio, which was established as a place for young creators to directly express their ideas and have released games such as Survival Quiz City and Goonect, among many others.[41]
  • Technology Studio: With 296 employees, this division is primarily responsible for cross-organizational technology research and development that is utilized throughout the company. Specifically, they contribute to improving the game experience through motion capture, online technology, sound production, animation production, AI technology, interpretation/translation, etc., to accelerate efficiency of all types of development, and support game development thorough Bandai Namco and external partners.[42]

Games

[edit]
Year Title Platform Publisher Ref.
2013 Tales of Hearts R PlayStation Vita Namco Bandai Games [43]
Wii Sports Club Wii U Nintendo [16]
Drift Spirits iOS Namco Bandai Games [44]
The Idolmaster Million Live! Android, iOS, Microsoft Windows
2014 Super Smash Bros. for Nintendo 3DS and Wii U Nintendo 3DS, Wii U Nintendo [45]
The Idolmaster One For All PlayStation 3 Namco Bandai Games
2015 Tekken 7 Arcade, Microsoft Windows, PlayStation 4, Xbox One Bandai Namco Entertainment [46]
Pac-Man 256 iOS, Android, Microsoft Windows, PlayStation 4, Xbox One [20]
Galaga: Tekken 20th Anniversary Edition Android, iOS [47]
The Idolmaster Must Songs PlayStation Vita
Tales of Zestiria Microsoft Windows, PlayStation 3, PlayStation 4 [48]
Pac-Man Bounce Android, iOS [20]
Lost Reavers Wii U
Pokkén Tournament Arcade, Nintendo Switch, Wii U Bandai Namco Entertainment
The Pokémon Company 		[49][50]
2016 Tales of Berseria Microsoft Windows, PlayStation 3, PlayStation 4 Bandai Namco Entertainment [51]
The Idolmaster Platinum Stars PlayStation 4
Pac-Man Championship Edition 2 Microsoft Windows, Nintendo Switch, PlayStation 4, Xbox One [52]
Tap My Katamari Android, iOS [20]
Arcade Game Series Microsoft Windows, PlayStation 4, Xbox One [53]
Summer Lesson PlayStation 4 [19]
2017 Namco Museum Nintendo Switch [54]
Naruto x Boruto Ninja Voltage Android, iOS [55]
Mario Sports Superstars Nintendo 3DS Nintendo [17]
Mario Kart Arcade GP VR Arcade Bandai Namco Entertainment [15]
The Idolmaster Million Live Theater Days Android, iOS
The Idolmaster Stella Stage PlayStation 4
Tales of the Rays Android, iOS
2018 Go Vacation Nintendo Switch [56]
Soulcalibur VI Microsoft Windows, PlayStation 4, Xbox One [57]
Ichimōdajin! Mosquito Patchin Daisakusen Arcade Bandai Namco Amusement [58]
Pac-In-Town Arcade [58]
The Idolmaster Shiny Colors Android, iOS, Microsoft Windows
Tekken Mobile Android, iOS Bandai Namco Entertainment [20]
Galaga Fever Arcade Bandai Namco Amusement [59]
Taiko no Tatsujin: Drum 'n' Fun! Nintendo Switch Bandai Namco Entertainment [60]
Taiko no Tatsujin: Drum Session PlayStation 4 [61]
Super Smash Bros. Ultimate Nintendo Switch Nintendo [17]
God Eater 3 Microsoft Windows, PlayStation 4, Nintendo Switch
2019 Ace Combat 7: Skies Unknown Microsoft Windows, PlayStation 4, Xbox One Bandai Namco Entertainment [62]
Code Vein Microsoft Windows, PlayStation 4, Xbox One [63]
2020 Mobile Suit Gundam: Extreme Vs. Maxi Boost ON PlayStation 4 [64]
Taiko no Tatsujin: Rhythmic Adventure Pack Nintendo Switch
2021 New Pokémon Snap The Pokémon Company
Nintendo
Survival Quiz City Microsoft Windows Phoenixx
The Idolmaster SideM Growing Stars Android, iOS Bandai Namco Entertainment
Scarlet Nexus Microsoft Windows, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S [65]
Tales of Arise Microsoft Windows, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S
The Idolmaster: Starlit Season Microsoft Windows, PlayStation 4
2022 Goonect Microsoft Windows Phoenixx
2023 Hook and Kaiju Microsoft Windows
Endrays Microsoft Windows
Excycle Microsoft Windows
Shigeru Planet Microsoft Windows
Blue Protocol Microsoft Windows, PlayStation 5, Xbox Series X/S Bandai Namco Entertainment [66][67][68]
2024 Tekken 8
2025 Hirogami Microsoft Windows Kakehashi Games

Notes

[edit]
  1. ^ Japanese: 株式会社バンダイナムコスタジオ, Hepburn: Kabushiki-gaisha Bandai Namuko Sutajio

References

[edit]
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