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Attention (NewJeans song)

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"Attention"
Single by NewJeans
from the EP New Jeans
Language
  • Korean
  • English
ReleasedJuly 22, 2022 (2022-07-22)
Genre
Length3:00
LabelADOR
Composer(s)
Lyricist(s)
Producer(s)250
NewJeans singles chronology
"Attention"
(2022) 		"Hype Boy"
(2022)
Music video
"Attention" on YouTube

"Attention" is the debut single by the South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, and the track was released for download and streaming as part of their self-titled debut EP in August 2022. Written and composed by 250, Duckbay, Gigi, and the group member Danielle, "Attention" is a pop and R&B track with elements of late-1990s and early-2000s music, and it incorporates dynamic key changes between the major and minor chords. Its lyrics are about the sensations of young infatuation.

Music critics generally praised the catchy production of "Attention". The single appeared on lists of the best songs of 2022, including those by Billboard, IZM, Music Y, NME, and Teen Vogue. Commercially, "Attention" peaked atop the South Koean Circle Digital Chart, reached number 54 on the Billboard Global 200, and charted in Argentina, New Zealand, Singapore, Taiwan, and Vietnam. The single received certifications in Japan and South Korea.

Background and release

[edit]

On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept.[1][2][3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play, which was confirmed to contain four tracks, including two additional singles.[4]

Composition

[edit]

With a length of 2 minutes and 58 seconds,[5] "Attention" switches between the major and minor chords.[6] Built on minimal instrumentation,[6] the track incorporates influences of pop and R&B from the late-1990s and early-2000s in its beats, which evoke the rhythms of new jack swing and house music.[7][8] The production includes vocal samples and sounds of applause,[9] and the hook features sounds of chimes.[10] In the refrain, all five members harmonize vocally.[8] NewJeans' member Danielle participated in writing lyrics for the track.[11]

Reception

[edit]
Professional ratings
Review scores
SourceRating
IZM[9]

Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways".[9] Carmen Chin of NME thought that the track has a "groovy je ne sais quoi" and described its beat as "bustling".[6]

"Attention" on select listicles
Publication List Rank Ref.
Billboard The 25 Best K-Pop Songs of 2022 6 [12]
CNN Philippines CNN Philippines' 25 Favorite K-pop Songs of 2022 No order [13]
Cosmopolitan The 15 Best K-Pop Songs of 2022 6 [14]
Dazed The best K-pop tracks of 2022 7 [10]
IZM 10 Best Songs of 2022 No order [8]
Music Y Best Songs of 2022 1 [15]
NME The 25 best K-pop songs of 2022 7 [16]
Teen Vogue The 79 Best K-Pop Songs of 2022 No order [17]
21 Best K-Pop Music Videos of 2022 [18]
YouTube Korea Top 10 Most Popular YouTube Videos in 2022 2 [19]

Commercial performance

[edit]

"Attention" debuted at number one and number two on the Billboard's South Korea Songs and on the Circle Digital Chart, respectively.[20][21] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20.[20] Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022.[22] On the Global 200 the song peaked at 54.[23] In Singapore and Vietnam the song debuted at eleven.[24][25]

Accolades

[edit]
Awards and nominations for "Attention"
Year Ceremony Award Result Ref.
2022 MAMA Awards Song of the Year Nominated [26]
Best Dance Performance Female Group Nominated
2023 Circle Chart Music Awards New Artist of the Year – Digital Won [27]
Artist of the Year – Global Digital Music (August) Nominated [28]
Golden Disc Awards Digital Bonsang Won [29]
Digital Daesang Nominated
Korean Music Awards Song of the Year Nominated [30]
Best K-pop Song Won
Music program awards for "Attention"
Program Date Ref.
M Countdown August 18, 2022 [31]
Music Bank August 19, 2022 [32]
Show! Music Core August 20, 2022 [33]
Inkigayo August 21, 2022 [34]
August 28, 2022 [35]
Melon Popularity Award
Award Date (2022) Ref.
Weekly Popularity Award August 22 [36]

Credits and personnel

[edit]

Credits adapted from the EP's photo book.[37]

Locations

Credits and personnel

Charts

[edit]

Certifications

[edit]
Streaming certifications for "Attention"
Region Certification Certified units/sales
Japan (RIAJ)[50] Platinum 100,000,000†
South Korea (KMCA)[51] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history

[edit]
Release history for "Attention"
Region Date Format Label Ref
Various July 22, 2022 Music video ADOR [52][53]
August 1, 2022
[54]

References

[edit]
  1. ^ Lee, Yoo-na (August 2, 2022). "[Y이슈] 뉴진스, 걸그룹 데뷔곡 3년 만 최고 기록...음원차트 장악" [[Y Issue] New Jeans, girl group debut song record high in 3 years... Dominate music charts]. YTN. Retrieved August 13, 2022 – via Naver.
  2. ^ Ahn, Jung-hoon (August 3, 2022). "걸그룹 뉴진스, 데뷔 초부터 돌풍…한국 스포티파이 1위" [Girl group New Jeans, a blast from the beginning of their debut #1 on Spotify in Korea]. Yunhap News. Retrieved August 13, 2022.
  3. ^ Agarwal, Bhavna (July 22, 2022). "HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch". India Today. Archived from the original on July 22, 2022. Retrieved July 31, 2022.
  4. ^ Hicap, Jonathan (July 21, 2022). "HYBE's label ADOR debuts first K-pop group NewJeans". Manila Bulletin. Archived from the original on July 21, 2022. Retrieved July 31, 2022.
  5. ^ Park, Kun; Yang, Haley (October 22, 2023). "Survival of the shortest, as seen in K-pop and K-dramas". Korea JoongAng Daily. Retrieved January 22, 2023.
  6. ^ a b c Chin, Carmen (August 4, 2022). "NewJeans – New Jeans review: HYBE's latest girl group go against the grain in an uneven debut". NME. Retrieved July 24, 2023.
  7. ^ Ford, Lucy (July 25, 2023). "NewJeans on Mining the '90s for Their Massive New EP, Get Up!". GQ. Retrieved August 9, 2024.
  8. ^ a b c 2022 올해의 가요 싱글 [2022 Song of the Year Single]. IZM. December 5, 2022. Archived from the original on December 6, 2022. Retrieved December 6, 2022.{{cite web}}: CS1 maint: unfit URL (link)
  9. ^ a b c "Attention - NewJeans - Review". IZM. Archived from the original on August 8, 2022. Retrieved August 10, 2022.{{cite web}}: CS1 maint: unfit URL (link)
  10. ^ a b "The best K-pop tracks of 2022". Dazed. December 14, 2022. Archived from the original on December 14, 2022. Retrieved December 14, 2022.
  11. ^ Jun-hee, Park (August 1, 2022). "Hybe independent label ADOR launches first group NewJeans". The Korea Herald. Archived from the original on August 1, 2022. Retrieved August 1, 2022.
  12. ^ Jeff, Benjamin; Starr, Bowenbank; Joe, Lynch; Jessica, Oak; Glenn, Rowley (December 20, 2022). "The 25 Best K-Pop Songs of 2022: Staff Picks". Billboard. Archived from the original on December 24, 2022. Retrieved December 27, 2022.
  13. ^ "Our favorite K-pop songs of 2022". CNN Philippines. December 28, 2022. Archived from the original on December 28, 2022. Retrieved December 28, 2022.
  14. ^ Juvet, Aedan (December 15, 2022). "Wanna Know Which K-Pop Song Is the Best of 2022? Here's Our Definitive Ranking". Cosmopolitan. Retrieved December 16, 2022.
  15. ^ "뉴진스 (NewJeans) 『New Jeans』". Music Y. December 28, 2022. Retrieved October 4, 2023.
  16. ^ "The 25 best K-pop songs of 2022". NME. December 20, 2022. Archived from the original on December 21, 2022. Retrieved December 28, 2022.
  17. ^ "The 79 Best K-Pop Songs of 2022". Teen Vogue. December 15, 2022. Archived from the original on December 24, 2022. Retrieved December 15, 2022.
  18. ^ Chyenne, Tatem (December 19, 2022). "21 Best K-Pop Music Videos of 2022". Teen Vogue. Retrieved December 27, 2022.
  19. ^ Jeong, Da-eun (December 5, 2022). "2022 Song of the Year Single" 올해 유튜브 최고 인기 영상은 에버랜드 '소울리스좌' [The most popular video on YouTube this year is Everland's 'Soulless Seat']. Seoul Economic Daily (in Korean). Retrieved December 28, 2022.
  20. ^ a b c "Circle Digital Chart – Week 34 of 2022". Circle Chart (in Korean). August 14–20, 2022. Retrieved August 25, 2022.
  21. ^ "Billboard South Korea Songs – Week of August 20, 2022". Billboard. Retrieved August 16, 2022.
  22. ^ a b "Hot 40 Singles". Recorded Music NZ. August 8, 2022. Archived from the original on August 8, 2022. Retrieved August 8, 2022.
  23. ^ a b "Billboard Global 200 – Week of September 3, 2022". Billboard. Retrieved August 30, 2022.
  24. ^ a b "RIAS Top Charts Week 33 (12 - 18 Aug 2022)". RIAS. August 23, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  25. ^ "Billboard Vietnam Hot 100: Chart Date 2022-08-18". Billboard Việt Nam (in Vietnamese). Archived from the original on August 18, 2022. Retrieved August 18, 2022.
  26. ^ "2022 MAMA Awards Nominees". MAMA Awards. Archived from the original on October 24, 2022. Retrieved October 24, 2022.
  27. ^ Lee, Seul (February 18, 2023). "뉴진스·아이브, 신인상..."꿈만 같은 한 해" [써클차트 뮤직 어워즈]" [New Jeans·Ive, Rookie of the Year..."A year like a dream" [Circle Chart Music Awards]] (in Korean). X-port News. Retrieved February 18, 2023 – via Naver.
  28. ^ "올해의 가수상 음원부분 Nominees". Circle Chart Music Awards. Archived from the original on December 17, 2022. Retrieved December 18, 2022.
  29. ^ "Golden Disc Awards 2022 Winners". Golden Disc. Archived from the original on January 7, 2023. Retrieved January 8, 2023.
  30. ^ "대중음악상 프로듀서 250 4관왕, 뉴진스 3관왕" [Producer 250 wins 4 awards at the Korean Popular Music Awards, New Jeans wins 3 awards]. Seoul Shinmun (in Korean). Naver. March 5, 2023. Retrieved March 5, 2023.
  31. ^ "'엠카' 뉴진스, 소녀시대 넘고 1위…"영광스러운 상 기분 좋다"[종합]". Osen (in Korean). August 18, 2022. Retrieved August 18, 2022.
  32. ^ Kim, Hye-mi (August 19, 2022). 뉴진스, 소녀시대 꺾고 ‘뮤직뱅크’ 1위...음원‧음반‧방송 횟수 점수 압도 [NewJeans, beats Girls' Generation to take first place on 'Music Bank'... Overwhelming score for number of music‧album‧broadcasts]. News Inside (in Korean). Retrieved August 19, 2022.
  33. ^ Kim, Na-yeon (August 20, 2022). "'괴물 신인' 뉴진스, '음중' 1위 3관왕..더보이즈→소녀시대 컴백 [종합]" ['Monster Rookie' NewJeans, 'Umjung' 1st place 3 crowns... The Boyz→Girls' Generation comeback [General]] (in Korean). Star News. Retrieved August 20, 2022 – via Naver.
  34. ^ Lee, Mi-young (August 21, 2022). 뉴진스, '인기가요' 1위…음악방송 올킬한 '괴물 신인' [NewJeans, 'Inkigayo' 1st place... 'Monster Rookie' who did an all-kill on music shows]. Joy News 24 (in Korean). Retrieved August 21, 2022.
  35. ^ Ji, Min-kyung (August 28, 2022). ‘인기가요’ 뉴진스, 1위 트로피 추가..블랙핑크·트와이스·아이브 컴백 [종합] [‘Inkigayo’ New Jeans, 1st place trophy added... Blackpink·Twice·Ive comeback [General]]. OSEN (in Korean). Retrieved August 28, 2022 – via Naver.
  36. ^ 멜론 주간 인기상 [Melon Weekly Popularity Award]. Melon (in Korean). Archived from the original (See 08.22) on March 23, 2023. Retrieved October 12, 2022.
  37. ^ New Jeans (Photo book). NewJeans. South Korea: ADOR. 2022.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  38. ^ "Billboard Argentina Hot 100 – Week of September 11, 2022". Billboard Argentina. September 11, 2022. Archived from the original on September 9, 2022. Retrieved December 13, 2022.
  39. ^ "Indonesia Songs – Week of September 8, 2022". Billboard. September 8, 2022. Retrieved September 8, 2022.
  40. ^ "Billboard Japan Heatseekers Songs – August 31, 2022". Billboard Japan (in Japanese). Retrieved August 31, 2022.
  41. ^ "Billboard Japan Streaming Songs – February 1, 2023". Billboard Japan (in Japanese). Retrieved February 1, 2023.
  42. ^ "Malaysia Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  43. ^ "Singapore Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  44. ^ "Billboard South Korea Songs – Week of August 20, 2022". Billboard. August 20, 2022. Archived from the original on August 16, 2022. Retrieved August 16, 2022.
  45. ^ "Billboard Taiwan Songs – Week of September 10, 2022". Billboard. September 4–10, 2022. Retrieved September 7, 2022.
  46. ^ "Billboard Vietnam Hot 100, CHART DATE 2022-08-25". Billboard Việt Nam (in Vietnamese). Archived from the original on August 26, 2022. Retrieved August 25, 2022.
  47. ^ "Digital Chart – August 2022". Circle Chart (in Korean). Retrieved September 8, 2022.
  48. ^ "Digital Chart 2022". Circle Chart. Archived from the original on January 13, 2023. Retrieved January 13, 2023.
  49. ^ "Digital Chart 2023". Circle Chart. Retrieved January 12, 2024.
  50. ^ "Japanese single streaming certifications – NewJeans – Attention" (in Japanese). Recording Industry Association of Japan. Retrieved September 27, 2024. Select 2024年8月 on the drop-down menu
  51. ^ "South Korean single streaming certifications – NewJeans – Attention" (in Korean). Korea Music Content Association (KMCA). Retrieved May 10, 2023.
  52. ^ Hybe Label (July 22, 2022). NewJeans (뉴진스) 'Attention' Official MV (Video) (in Korean). Retrieved June 9, 2024 – via YouTube.
  53. ^ "'Attention' Review: NewJeans Crafts K-Pop's Y2K Time Capsule | Arts | The Harvard Crimson". www.thecrimson.com. Retrieved July 26, 2024.
  54. ^ NewJeans 1st EP 'New Jeans' by NewJeans, Apple Music, August 1, 2022, retrieved June 9, 2024
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