Antfood
 | This article needs additional citations for verification. (November 2019) |
| Company type | Private corporation |
|---|---|
| Industry | Music Production, Music Composition, Sound Design, Sonic Branding, Audio Installations & 3D sound |
| Founded | 2007 |
| Founders | Wilson Brown Polly Hall |
| Headquarters | , |
Number of locations | New York City, São Paulo, Amsterdam |
Key people | Wilson Brown, Pedro Botsaris, Lou Schmidt |
| Website | http://www.antfood.com/ |
Antfood is a creative audio studio with offices in New York, São Paulo, and Amsterdam. Antfood is a collaborative of composers, engineers, producers, and sound designers that create audio for film, advertisements, and interactive installations.
The studio is known for their work on the Academy Awards,[1] their multiple collaborations with Buck,[2][3] and their sound design for virtual reality platforms, including Oculus Rift.
History
[edit]Antfood was founded in 2007 in Williamsburg, Brooklyn, New York City, by Wilson Brown, an artist, creative entrepreneur, and Emmy-nominated songwriter, composer, and producer Polly Hall.
in 2008 Antfood moved from its original Williamsburg location to a 3000 sq. ft. loft in South Williamsburg, Brooklyn, New York City, near the Domino Sugar Refinery at 221 Jackson Street.
In 2008 Sean McGovern joined Antfood as Executive Producer.
In 2012, Antfood expanded and opened its first overseas location in São Paulo, Brazil at Rua Gonçalo Afonso, 71. Music producer, composer, sound designer, and instrumentalist Pedro Botsaris heads up the São Paulo location as Executive Creative Director and Partner.
In 2017, Antfood opened its second overseas location in Amsterdam, Netherlands at Achtergracht 17–19, 1017 WL. Antfood's Amsterdam location was launched under the guidance of Pedro Botsaris.
In 2021, ViacomCBS (via the CBS broadcasting network) commissioned Antfood to create a five-note sound mark tying in several decades' worth of network identification bumpers that simply announced "This is CBS".[4] CBS then turned to Antfood to work the motif into themes for its news programs, including those on the local stations owned by the network, eventually eliminating the old "Channel 2 News" theme from Dick Marx that had been in near-continuous use since 1975.[5]
Operations
[edit]Antfood is a privately held company with 32 people on staff worldwide.
Producers, Directors and Partners
[edit]New York Location
- Sue Lee, Executive Producer
- Wilson Brown, ECD/Partner
Amsterdam Location
- Pedro Botsaris, CD/Partner
São Paulo Location
- Christiane Rachel, Executive Producer
- Lou Schmidt, ECP/Partner
Services
[edit]Antfood offers the following services:
- Original Music
- 3D Audio / 360º / Spatial Sound for AR/VR and physical Installations
- Supervision and Licensing
- Sound Branding Strategy
- Sonic UX / UI
- Sound Design
- Sonic Identity
- Audio Prototyping for New Media, Non-linear, Generative, and Interactive Playback
- Audio Post Production
- Project Management
Awards
[edit]| Year | Work | Award |
|---|---|---|
| 2022 | TNYF 2021 | AMP Awards: David & Jan Horowitz Best Original Score[6] |
| 2021 | CBS Sonic Rebrand | AMP Awards: Outstanding Sonic Branding or Mnemonic[7] |
| 2021 | US Open 2020 | AMP Awards: Most Innovative Process & Execution[7] |
| 2020 | Empire State Building Sonic Redesign | AMP Awards: Best Use of Music & Sound In Experiential/Events[8] |
| 2019 | iMac Pro "Artist Film" | ADC: Craft in Motion/Film, Sound Design– Bronze[9] |
| 2019 | Maxon "Influencers" | ADC: Craft in Motion/Film, Sound Design– Silver[10] |
| 2019 | Maxon "Influencers" | AICP Post: Sound Design Without Composed Music |
| 2019 | Maxon "Influencers" | AMP Awards: Most Innovative Process & Execution[11] |
| 2019 | Maxon "Influencers" | D&AD: Sound Design– Bronze |
| 2019 | The Ghost & The Machine | AMP Awards: Best Use of Music & Sound In Experiential/Events[11] |
| 2017 | Hieratic Gaze | AMP Awards: Most Innovative Process & Execution[12] |
| 2017 | Hieratic Gaze | AMP Awards: Best Use of Music & Sound In Experiential/Events[12] |
| 2017 | Google Earth VR | Cannes International Festival of Creativity: Innovation Lion |
| 2017 | Google Earth VR | The One Show: Innovation in Audio[13] |
| 2017 | The Innovator | D&AD Pencil: Film Advertising Craft |
| 2017 | Spectacle of the Real | AICP Awards: Animation |
| 2017 | Zero Days | Sundance Film Festival: Official Selection |
| 2015 | Scrabble —Anagram Lovers | Cannes International Festival of Creativity: Film Craft Lion |
| 2016 | Nike—Hypervenom | AMP Awards: Best Sound Design[14] |
| 2015 | teeth | Annecy International Animation Film Festival: Fipresci Award |
| 2015 | Dew—VR Skate | 4A's Partner Awards: Technology Partnership |
| 2015 | Coca-Cola—Happiness is Movement | D&AD Pencil: Film Advertising Craft |
| 2015 | Facebook—Factory | London International Awards: Original Music, Sound Design |
| 2015 | Mountain Dew "Dew VR" | Clio Awards: Branded Content, Sports[15] |
| 2015 | Stolichnaya "Stoli Digital Campaign" | AMP Awards: Most Effective Sonic Branding[16] |
| 2014 | Volkswagen—But Why? | Cannes International Festival of Creativity: Film Craft Lion |
| 2014 | Tramontina—The Bible of Barbecue | Cannes International Festival of Creativity: Branded Content & Entertainment Lion |
| 2013 | Good Books—Metamorphosis | AICP Show: Best Sound Design[17] |
| 2013 | Good Books—Metamorphosis | AMP Awards: Best in Show |
| 2013 | Childline—First Step | London International Awards: Sound Design — Silver, Original Music — Bronze |
| 2013 | Good Books—Metamorphosis | One Show: Sound Design |
| 2010 | AXE—Virtual Hair Action | Cannes International Festival of Creativity: Cyber Lion: Music/Sound Design—Bronze, Banners & Other Rich Media—Silver |
Key Clients
[edit]- Nike
- Casper Sleep
- Slack
- Ford Motor Company
- Verizon
- Apple, Inc
- Budweiser
- Emirates
- Target
- American Express
- Smirnoff
- Pepsi
- Gatorade
- IBM
- PlayStation
- Adidas
- Samsung
- SoFi
References
[edit]- ^ "The Academy Awards - Animated Heroes". Digital Canvas. Archived from the original on 2015-09-21. Retrieved 2015-06-15.
- ^ "Buck Builds A Factory... For Facebook". Motionographer.
- ^ "Buck And Antfood Get Friendly For Facebook". Motionographer.
- ^ "CBS: Sonic Rebrand". Antfood. Retrieved 2023-07-16.
- ^ "Exclusive: Inside the rebranding of CBS-owned local stations". NewscastStudio. Retrieved 2023-07-16.
- ^ "Mountain Dew - Dew VR". Clios. Retrieved 2022-09-16.
- ^ a b "2021 Winners". AMP. Retrieved 2022-09-16.
- ^ "2020 Winners". AMP. Retrieved 2022-09-16.
- ^ "Apple | Imac Pro". www.oneclub.org. Retrieved 2022-09-16.
- ^ "Maxon | Influencers". www.oneclub.org. Retrieved 2022-09-16.
- ^ a b "2019 Winners". AMP. Retrieved 2022-09-16.
- ^ a b "2017 Winners". AMP. Retrieved 2022-09-16.
- ^ "Google | Google Earth VR Tours". www.oneclub.org. Retrieved 2022-09-16.
- ^ "2016 Winners". AMP. Retrieved 2022-09-16.
- ^ "Mountain Dew - Dew VR". Clios. Retrieved 2022-09-16.
- ^ "2015 Winners". AMP. Retrieved 2022-09-16.
- ^ "Good Books". www.aicpshow.com. Retrieved 2022-09-16.