Annmarie Hanlon
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Annmarie Hanlon is an author of digital marketing textbooks, an academic at Cranfield University and contributes to debates on emerging technology in the UK. She has spoken to the Daily Mail and Sky News about Christmas adverts,[1][2] to Metro about Elon Musk's Twitter takeover[3] and to the BBC about disabled influencers.[4]
Education
[edit]She is a Fellow of the Chartered Institute of Marketing, a Fellow of the Higher Education Academy and a Court Assistant of the Worshipful Company of Marketors[5]. She was a Trustee of Birmingham School of Acting with Simon M. Woods. Hanlon gained her PhD in 2019[6].
Career and publications
[edit]In 1994 Hanlon was named a director of the Prince's Youth Trust.[7]
Hanlon has published the leading textbook on digital marketing, textbooks and reference books on digital business and social media marketing. The third edition of the textbook Digital Marketing (publication March 2025), is used in over 197 universities and has been translated into Greek[8][9].
- The SAGE Handbook of Digital Marketing, co-edited with Tracy L. Tuten[12]
- The SAGE Handbook of Social Media Marketing[13]
- Digital Marketing, Strategic Planning & Integration[14] [15]
- The Digital Marketing Planner[16]
- Hanlon, Annmarie (2009). Quick Win Marketing. Cork: Oak Tree Press. ISBN 978-1-904887-78-2.[17]
She worked as a marketing and business consultant for over 25 years, moving into academia in 2016. Hanlon taught social media management at the University of St Gallen business school (2016, 2018) and joined Cranfield School of Management in 2019. She is course director for MSc marketing and leadership.[18] Hanlon is the editor of the marketing series of talks for HST.[19] Florida International University (FIU) invited Hanlon as a visiting fellow to its international executive MBA programme (2022, 2023).
Awards and honours
[edit]- Best worldwide results award winner from the Worshipful Company of Marketors (1991)[20]
- Mais bursary award winner from the Worshipful Company of Marketors (2014)
- Freeman of the City of London
References
[edit]- ^ "John Lewis Christmas ad: How the cost of living crisis changed the battle for best festive advert". Sky News. 11 November 2022. Retrieved 3 January 2025.
- ^ Jackson, Fiona (11 November 2022). "Why we love John Lewis at Christmas: The psychology behind festive adverts and why they pull on our heartstrings". Daily Mail. Retrieved 3 January 2025.
- ^ Hamill, Jasper (21 October 2023). "'Malevolent force' or haven for free speech? How Elon Musk turned Twitter upside down". Metro. Retrieved 3 January 2025.
- ^ Cassidy, Johny (25 February 2021). "The disabled influencers making their mark on social media". BBC News. Retrieved 3 January 2025.
- ^ "Master, Wardens and the Court". Marketors. 4 January 2025.
- ^ "The digital dilemma: an investigation into social media marketing within organisations". British Library. 2019. Retrieved 7 January 2025.
- ^ "Annmarie helps young companies". Lichfield Post and Staffordshire Times. 1994-10-27. p. 11. Retrieved 2025-01-07.
- ^ "Digital marketing: strategic planning & integration". WorldCat. 7 January 2025.
- ^ "Ψηφιακό Μάρκετινγκ-Σχεδιασμός Στρατηγικές και Πρακτικές". Broken Hill Publishers. 7 January 2015.
- ^ "Digital marketing: strategic planning & integration". British Library. 7 January 2025.
- ^ Hanlon, Annmarie (March 2024). Digital Business Strategy, Management & Transformation. SAGE Publications Ltd. pp. 1–312. ISBN 9781529624229. Retrieved 3 January 2025.
- ^ Hanlon, Annmarie; Tuten, Tracy L (June 2022). The SAGE Handbook of Digital Marketing. SAGE Publications Ltd. pp. 1–592. ISBN 9781529743791.
- ^ Hanlon, Annmarie; Tuten, Tracy L (June 2022). The SAGE Handbook of Social Media Marketing. SAGE Publications Ltd. pp. 1–552. ISBN 9781529743784. Retrieved 3 January 2025.
- ^ Hanlon, Annmarie (January 2022). Digital Marketing Strategic Planning & Integration (Second ed.). SAGE Publications Ltd. pp. 1–480. ISBN 9781529742800. Retrieved 3 January 2025.
- ^ Review of Digital Marketing
- Darian, Steven (2019). "Review of Digital Marketing: Strategic Planning & Integration". Technical Communication. 66 (4): 413–414. ISSN 0049-3155. JSTOR 27303392.
- ^ The Digital Marketing Planner. SAGE Publications Ltd. January 2022. pp. 1–160. ISBN 9781529742787. Retrieved 3 January 2025.
- ^ Review of Quick Win Marketing
- Browne, Fintan (April 2010). "QUICKWIN DIGITAL MARKETING ANSWERS TO YOUR TOP 100 DIGITAL MARKETING QUESTIONS". Irish Veterinary Journal. 63 (4): 256 – via EBSCO.
- ^ "Dr Annmarie Hanlon". Cranfield university. Retrieved 3 January 2025.
- ^ "Dr. Annmarie Hanlon". HSTalks. Retrieved 3 January 2025.
- ^ "British Newspaper Archive". Bedfordshire Times and Independent. 29 November 1991. p. 8. Retrieved 7 January 2025.