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Anat Shenker-Osorio

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Anat Shenker-Osorio
Born
Anat Shenker

1978
Tel Aviv, Israel
SpouseDonaldo Osorio
Academic background
Alma mater
Academic work
DisciplinePublic Policy
Institutions
  • ASO Communications
Main interestsPublic Relations, Communication, Dancing
Notable worksDon't Buy It: The Trouble with Talking Nonsense about the Economy (2012)

Anat Shenker-Osorio is an American political strategist and messaging expert. She is the Principal and Founder of ASO Communications,[1] author of Don’t Buy It: The Trouble with Talking Nonsense About the Economy,[2] and the host of the Words to Win By podcast.[3]

Early life and education

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Anat Shenker-Osorio was born in Tel-Aviv, Israel and moved to the United States with her family as a child. There, she attended high school in Madison, Wisconsin. After high school, she moved to New York City where she obtained her BA in Political Science from Columbia University in 1999.

Shenker-Osorio obtained an MA in public policy from the University of California, Berkeley in 2005.

In 2018, Shenker-Osorio was an Open Society Foundations fellow.

She lives in California with her husband and two children.

Communications career

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In 2009 Shenker-Osorio founded ASO Communications,[1] a progressive political communications firm that conducts analytic and empirical research to uncover effective messages and uses these findings to develop digital content, branding and campaign strategy. Her original approach of mobilizing our base to persuade swing voters, otherwise known as “mobisuasion,” has led to progressive electoral and policy victories across the globe, including in swing states in the 2020 US presidential election and 2022 midterm elections.

In 2017 Shenker-Osorio collaborated with Heather McGee and Ian Haney López, alongside Lake Research Partners, Brilliant Corners,[4] SEIU and Demos, to create the Race Class Narrative (RCN) project,[5] with the goal of developing a narrative incorporating race and class that would neutralize the use of dog-whistle racism, resonate with our base – especially people of color – and bring along the largest possible group of white people in support of our economic and racial justice policy solutions. The Race Class Narrative (RCN)[6] – and the complementary and still-developing Race Class Gender Narrative (RCGN)[7] – is a proven messaging and organizing framework that weaves together race, class, and gender, advances our progressive worldview, and counters right-wing divide and conquer politics. RC(G)N builds cross-racial solidarity, fueling desire for a government that serves us all and linking shared economic prosperity directly to racial justice. RCN has been utilized by various campaigns across the U.S. and is implemented by ASO Communications’[1] sister organization, We Make the Future.[8]

ASO Communications co-hosts the Global Messaging Programme[9] alongside the organizations NEON[10] and Australian Progress.[11]

Shenker-Osorio is an Advisor to the Research Collaborative[12] as well as an Advisory Board Member for We Make the Future.[8]

Podcast

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Shenker-Osorio is the host of the Wonder Media Network[13] podcast Words to Win By,[3] which profiles progressive wins from around the world and the strategies and messages used to achieve them. Seasons 1, 2 and 3 highlight winning campaigns across the United States, Ireland, New Zealand, Australia, Switzerland, the Dominican Republic, Argentina, Costa Rica, and Brazil.[3]

Season 2, episode 1 “All in Wisconsin: Winning the 2020 Election” won the 2022 Communicator Award for best public service and activism podcast.[14]

As writer

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Shenker-Osorio is the author of Don’t Buy It: The Trouble with Talking Nonsense about the Economy,[2] which was published in 2012 and “diagnoses our economic discourse as stricken with faulty messages, deceptive personification, and, worst of all, a barely coherent concept of what the economy actually is."[2] The book argues for progressive messaging on the economy and advises on messaging around inequality and wages, helping progressives use metaphors and other devices to maximum effect.

Shenker-Osorio has penned op-eds in such publications as Rolling Stone, The New York Times, The Washington Post, the Chicago Tribune, The Boston Globe, The Guardian, Slate, HuffPost and The Atlantic.[15]

As speaker and presenter

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Shenker-Osorio has spoken at venues such as the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International.

She has repeatedly delivered keynote addresses at the Netroots Nation political convention for American progressive activists.[16][17]

She frequently travels, both domestically and internationally, to conduct presentations, messaging trainings, and workshops including in Brazil, Argentina, Costa Rica, Honduras, Mexico, Colombia, Belgium, the UK, Australia, New Zealand, the Netherlands and Israel.

Shenker-Osorio offers a fresh perspective, bolstered by research-backed evidence, on effective messaging and political strategy for galvanizing progressives and converting conflicted voters across a range of issues including public safety, education, climate, taxes, wages, voting rights and elections.

Media appearances

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Shenker-Osorio has appeared on such television shows as MSNBC’s The Last Word and The Mehdi Hasan Show, CNN International’s Amanpour, Dan Abrams Live, and PBS News Weekend.[18]

She is a frequent guest star on various podcasts such as Our America with Julián Castro, the Ezra Klein Show, Crooked Media’s Pod Save America, The Wilderness and Political Experts React, MeidasTouch, Majority 54, The Intercept's Deconstructed, Slate's Amicus, Slate’s What Next, The Daily Beast's The New Abnormal and Daily Kos's The Downballot.[18]

Shenker-Osorio has also appeared on the radio shows of WBUR's On Point, WNYC's The Brian Lehrer Show, WNYC’s On the Media, KQED, and Tavis Smiley.[18]

Bibliography

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Books

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  • Don't Buy It: The Trouble with Talking Nonsense about the Economy. PublicAffairs. September 2012. ISBN 978-1-61039-177-1.[2]

Articles

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References

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  1. ^ a b c "Home". ASO Communications. Retrieved 2024-09-27.
  2. ^ a b c d "Dont Buy It The Trouble with Talking Nonsense about the Economy: Anat Shenker Osorio: Hardcover: 9781610391771: Powell's Books". www.powells.com. Retrieved 2024-09-27.
  3. ^ a b c "Words to Win By". Words to Win By. Retrieved 2024-09-27.
  4. ^ "brilliant corners". brilliant corners. Retrieved 2024-09-27.
  5. ^ "The Race-Class Narrative Project". Demos. Retrieved 2024-09-27.
  6. ^ "History of the Race Class Narrative". We Make The Future. Retrieved 2024-09-27.
  7. ^ "Transgender Youth and the Freedom to Be Ourselves". We Make The Future. Retrieved 2024-09-27.
  8. ^ a b "We Make The Future". We Make The Future. Retrieved 2024-09-27.
  9. ^ "Global Messaging Programme | Train with NEON". www.neweconomyorganisers.org. Retrieved 2024-09-27.
  10. ^ "NEON". www.neweconomyorganisers.org. Retrieved 2024-09-27.
  11. ^ "Australian Progress". Australian Progress. Retrieved 2024-09-27.
  12. ^ "Home". Research Collaborative. Retrieved 2024-09-27.
  13. ^ "About Us". Wonder Media Network. Retrieved 2024-09-27.
  14. ^ futureperfekt (2021-10-12). "All in Wisconsin: Winning the 2020 Election". Words to Win By. Retrieved 2024-09-27.
  15. ^ "Press". ASO Communications. Retrieved 2024-09-27.
  16. ^ Netroots Nation (2022-08-20). Netroots Nation Closing Keynote - Anat Shenker Osorio. Retrieved 2024-09-27 – via YouTube.
  17. ^ Netroots Nation (2024-07-12). Anat Shenker-Osorio - Netroots Nation 2024 Friday Afternoon Keynote. Retrieved 2024-09-27 – via YouTube.
  18. ^ a b c "Media Appearances". ASO Communications. Retrieved 2024-09-27.
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