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Amina Taher

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Amina Taher
Taher at an event in Dubai, January 2021
Born
EducationLondon Business School
Harvard Kennedy School
OccupationBusinesswoman

Amina Taher (Arabic: أمينة طاهر) is an Emirati airline marketing executive,[1] businesswoman, and advocate for the empowerment of women.[2] Taher joined Etihad Airways in January 2013,[3] and is currently VP, brand, marketing and sponsorships for the airline.[4]

Education

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Taher gained an MBA degree from London Business School[5] and an MPA degree from Harvard University's Kennedy School,[6] where she was an Emirates Leader Initiative Fellowship/ Scholarship recipient.[citation needed]

Career

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Taher is the only woman on the board of DXB Entertainments PJSC,[7] which owns several theme parks and hotels in UAE, including Legoland Dubai, in addition to sitting on the boards of the Middle East Public Relations Association and the Marketing Society.[citation needed] Previously, she served on the UAE Tennis Federation board, where she promoted the development of tennis at a grassroots level to Emirati youth.[8]

Taher was named as one of the top 50 Forbes Power Businesswomen in The Middle East in 2020[9] and was also featured in Forbes' 50 impactful Marketing and Communications Professionals in the Middle East. In December 2020, she was the feature of a cover story in Elle Arabia.[10]

Taher's other work has included both writing as a columnist from 2007 to 2012[11] and hosting a podcast series produced by The National.[12] From 2010 to 2014 she was head of communications and social development at Mubadala Investments.[citation needed] During her tenure, she founded and led Weyana, the sovereign wealth fund's youth program focusing on education, culture, and well-being.[13]

In 2011, Taher co-founded Slices,[14] a startup that has served over 1,000,000 locally sourced meals to Emirati schoolchildren.[citation needed]

Personal life

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Taher was born and raised in Dubai and is the eldest of five sisters. She has one daughter.[citation needed]

References

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  1. ^ East, Forbes Middle. "How Amina Taher, Etihad Aviation Group's VP Of Brand And Marketing, Is Shaping The Story Of One Of The World's Most Ambitious Airlines". Forbes ME. Retrieved 2024-05-15.
  2. ^ podcasters, Omny Studio is the complete audio management solution for; Stations, Radio. "Women currently hold just 3% of board director roles at UAE listed companies. - Bitesize Business Breakfast - Omny.fm". omny.fm.
  3. ^ "Opportunity was key for Muslim career woman and Etihad executive". Runway Girl. 2016-09-30. Retrieved 2021-08-05.
  4. ^ www.ETBrandEquity.com. "FMCG cos expect measures to boost consumption, rural economy - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-10-02.
  5. ^ "Changemakers: Amina Taher". London Business School. Retrieved 2021-03-04.
  6. ^ "Student Profile – Amina Taher, MC/MPA Mason 2015". Harvard Kennedy School Admissions Blog. Retrieved 2021-03-04.
  7. ^ "Board of Directors | Investor Relations". www.dxbentertainments.com.
  8. ^ Abulleil, Reem. "Dubai comes to Davis Cup rescue after Myanmar issue - Sport360 News". sport360.com. Retrieved 2021-04-26.
  9. ^ East, Forbes Middle. "Power Businesswomen in The Middle East 2020". Forbes ME. Retrieved 2021-03-04.
  10. ^ "ELLE Arabia on Instagram: "Our December Cover star Amina Taher is among the many women in the region forging ahead with both passion and purpose - in business, the…"". Instagram. Archived from the original on 2021-12-26. Retrieved 2021-03-04.
  11. ^ "Emiratisation means much more than mere quota filling". The National. 2012-02-19. Retrieved 2021-04-26.
  12. ^ "The UAE's most trailblazing women sit down with Amina Taher in new podcast 'Seera'". The National. 2020-03-05. Retrieved 2021-03-04.
  13. ^ "HH Sheikh Abdullah Al Nahyan Delivers Keynote Address". www.mubadala.com. 2012-10-18. Retrieved 2021-04-26.
  14. ^ "Organic bistro brings 'slices' of life to four young Emiratis". The National. 2012-02-04. Retrieved 2021-03-04.