Craft, who founded Lance Records, produced the recording of "Alone (Why Must I Be Alone)" by The Shepherd Sisters for the label. It was the only hit for The Shepherd Sisters in the United States, reaching No. 18 on the Billboard chart[3] on November 11, 1957. The Shepherd Sisters' version also charted in the United Kingdom, reaching No. 14.[4]
A remake of the song by The Four Seasons charted in 1964, reaching its peak Billboard Hot 100 position at No. 28,[5] on July 18. "Alone (Why Must I Be Alone)" also went to No. 8 on the Canadian singles chart. It was the act's last hit single on Vee Jay Records, as The Four Seasons had already left the label at the beginning of 1964 in a royalty dispute.