Alix Peabody
Alix Peabody | |
|---|---|
| Born | New York City, New York, U.S. |
| Education | Dartmouth College |
| Known for | Bev |
Alix Peabody is an American entrepreneur and investor known for founding the company Bev.
Early life and education
[edit]Peabody was born in New York City to Doug Peabody and Annick Cooper and earned her bachelor's degree from Dartmouth College, majoring in Mathematics and English.[1] She was admitted to the University of Southern California's (USC) Film School program in screenwriting.[2][3] She later dropped out of USC to focus on her entrepreneurial career.[3]
Career
[edit]After completing her undergraduate studies, she gained experience in the finance industry, working at Bridgewater Associates.[4] In 2015, while working as an executive headhunter for tech companies in Silicon Valley, she faced health challenges that led her to organize ticketed pool parties to cover her medical bills.[5][6] Her work as a pool party organizer inspired her to start her wine supply company to market canned wine spritzers to women.[7][8]
In 2017, Peabody enrolled in the beverage industry, starting Bev, a canned wine supplier based in Venice, California.[9] She paid the first batch of Bev with the retirement account she had gotten while working at Bridgewater Associates.[10] In 2021, Bev signed a distribution deal with E & J Gallo Winery[11] which acquired Bev in 2023.[12]
Recognitions
[edit]Alix Peabody, along with Bev, have received numerous awards and recognitions, including Ad Age's Visionary/Founder of the Year (2021),[13] Inc's Female Founders 100 list (2021),[14] and Digiday's Future Leader Award (2021).[15]
References
[edit]- ^ "Alix Peabody" (PDF).
- ^ Crisp, Kelley. "12 | Dartmouth Alumni Magazine | MAY | JUNE". Dartmouth Alumni Magazine | The Complete Archive. Retrieved 2023-12-27.
- ^ a b "This 28-Year-Old Cashed Out Her 401(k) to Buy 300 Gallons of Rosé. Now She's Running a Multimillion Dollar Wine Company". Money. Retrieved 2023-12-27.
- ^ Sorvino, Chloe. "Is Silicon Valley Coming For Rosé?". Forbes. Retrieved 2023-12-27.
- ^ Megan DiTrolio (2020-01-23). "I Started a Company to Pay Off the Cost of Freezing My Eggs". Marie Claire Magazine. Retrieved 2023-12-27.
- ^ "ALIX PEABODY'S FEMALE-FIRST CANNED WINE BRAND 'BREAKS THE GLASS'".
- ^ "Is Silicon Valley Coming For Rosé?". Forbes. April 16, 2019. Retrieved 2023-12-27.
- ^ "Check the attitude. There are more reasons than ever to try canned wines". Los Angeles Times. September 19, 2021. Retrieved 2023-12-27.
- ^ Hernbroth, Megan. "Founders Fund made its first alcohol investment. Here's how the 28-year old woman who founded the company is trying to change drinking culture for the better". Business Insider. Retrieved 2023-12-27.
- ^ Sorvino, Chloe. "'Made By Chicks' Startup Goes All Out In The Market For Canned Wine". Forbes. Retrieved 2023-12-27.
- ^ "Gallo to distribute upstart canned wine brand Bev". Press Democrat. February 19, 2021. Retrieved 2023-12-27.
- ^ Mileham, Arabella (2023-06-05). "E & J Gallo winery acquires female-empowerment brand Bev". The Drinks Business. Retrieved 2023-12-27.
- ^ "Alix Peabody's female-first canned wine brand 'breaks the glass'". AdAge. June 7, 2021. Retrieved 2023-12-27.
- ^ "Inc.'s 2021 Female Founders 100".
- ^ "IPSY and Huge are among 2021 Future Leader Awards nominees". Digiday. 2021-02-23. Retrieved 2023-12-27.