Airly Foods
 | |
| Product type | Crackers |
|---|---|
| Produced by | Post Holdings |
| Country | St. Louis, Missouri, United States |
| Introduced | 2022 |
| Tagline | "Climate Friendly Snacking" |
| Website | airlyfoods |
Airly Foods is an American brand of snack crackers. The brand revolves around utilizing sustainable farming[1] and carbon credits to offset the total carbon emissions which would result from traditionally producing such a product.[2][3][4][5] Consequently, the crackers are produced in the shape of clouds.
The company follows three basic principles to ensure the positive environmental impacts of their crackers' production: no tilling of the soil, using prescriptive amounts of seed and fertilizer, ending over-fertilization, and planting legumes in fields between growing seasons for cash crops.[6]
History
[edit]In 2021, Post Holdings CEO Rob Vitale responded to changes in consumer patterns by telling two employees, Jennifer McKnight and Mark Izzo, to "find [him] something that has the potential to disrupt food and beverage."[7][2] They responded by forming Bright Future Foods, a subsidiary with the goal of focusing on climate-friendly snacking options.[8]
McKnight and Izzo formulated the idea for Airly Foods, a brand of crackers in which each box sold removed between eighteen and twenty-one grams of carbon dioxide from the air.[9][10] Soon, a third co-founder, Kris Corbin, became involved with the brand.
The crackers went into production in 2022. Originally, four flavors were available: cheddar, chocolate, sea salt, and salted caramel. In January 2023, two more flavors became available: butter and cinnamon.[6] Originally, they were sold only in specialty grocery stores, before hitting shelves in major supermarkets such as Walmart[11] and Target.
See also
[edit]
References
[edit]- ^ Campbell, Geraldine (2021-08-03). "Snack Report: Airly Snack Crackers". Clean Plates. Retrieved 2023-09-16.
- ^ a b "St. Louis-born Airly is the world's first 'climate-friendly snack cracker'". STLPR. Retrieved 2023-09-16.
- ^ Potts, Mary Anne. "Growing a Climate-Positive Snack: Sustainably-Sourced Airly Crackers Remove Carbon from the Atmosphere". www.indigoag.com. Retrieved 2023-09-16.
- ^ "How a snack brand made the first carbon-negative cracker | Baking Business". Baking Business. Retrieved 2024-01-31.
- ^ Mainwaring, Simon. "Purpose At Work: What Do 2,900 Beach Balls Have To Do With How Airly Foods Helps Tame A 'Big, Hairy' Climate Challenge?". Forbes. Retrieved 2024-01-31.
- ^ a b Agnew, Jenny (2022-11-18). "St. Louis–based company creates environmentally friendly crackers". St. Louis Magazine. Retrieved 2023-09-16.
- ^ "St. Louis-based Airly Foods creates a climate-friendly cracker". www.bizjournals.com. Retrieved 2023-09-16.
- ^ "Airly Oat Cloud Crackers | 2021-04-29 | Snack Food & Wholesale Bakery". www.snackandbakery.com. Retrieved 2023-09-16.
- ^ "Best New Products - Airly Crackers - NOSH Best of 2021 Awards". www.nosh.com. Retrieved 2023-09-16.
- ^ "Bright Future Foods: Airly". Clarkmcdowall. Retrieved 2023-09-16.
- ^ "Airly launches GHG-removing snacks". World Bio Market Insights. 2023-04-18. Retrieved 2023-09-16.