Affinity4
| Type of business | affinity-based marketing, telecommunications |
|---|---|
| Available in | English |
| Headquarters | Virginia Beach, Virginia |
| Area served | Non-profit organizations |
| Owner | BN Media, LLC |
| Key people | Stephen D. Halliday, Jay Sekulow, John Kingston |
| Services | Communications, philanthropy and motorist assistance |
| Divisions | Affinity4, Beliefnet |
| URL | http://www.affinity4.com/ |
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.[citation needed]
History
[edit]The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.
Name change
[edit]In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company's values: people can make a difference by donating a portion of every day purchases to charities, ministries and nonprofit organizations.[1] The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
Services
[edit]Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.
In September 2016, Patheos.com was added to the family of brands.[5]
GiveBack program
[edit]Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.
Partners
[edit]Affinity4 partners with charities, Christian ministries and other nonprofits.
Board of directors
[edit]• Stephen D. Halliday • Jay Sekulow • John Kingston
References
[edit]- ^ "Company delivers cash for charities". Virginia Business. July 29, 2009.
- ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
- ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
- ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010. Archived from the original on July 7, 2010.
- ^ "Beliefnet Announces Acquisition of Patheos". PR Newswire. September 6, 2016.