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Advertising Standards Authority for Ireland

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Advertising Standards Authority
AbbreviationASA
Formation1981
TypeNGO
PurposeAdvertising Regulator
Headquarters7 Herbert Street
Location
  • Dublin 2
Region served
Republic of Ireland
Chair
Miriam Hughes
Chief Executive
Orla Twomey
AffiliationsEuropean Advertising Standards Alliance
Websiteadstandards.ie
Formerly called
Advertising Standards Authority For Ireland

The Advertising Standards Authority (ASA), previously known as the Advertising Standards Authority for Ireland, is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its Code was introduced with effect from March 2016.[1] Some of the activities that the organization engages in are:

  • Policy and Advocacy
  • Knowledge Sharing
  • Ad Monitoring
  • Ad Complaint Management
  • Providing Copy Advice
  • Setting the Advertising Code


In October 2023, the Advertising Standards Authority and the Competition and Consumer Protection Commission (CCPC) issued fresh guidance for Irish Influencers on the clear labelling of ads on social media.

History

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The Advertising Standards Authority was established in 1981 and substantially restructured in 1988 at the request of the Director of Consumer Affairs, to place the complaints handling at arm's length from the industry representation.[2]

In 2018, the Advertising Standards Authority for the first time upheld a complaint against a blogger, for consumer-generated advertising of makeup using retouched photographs of herself.[3]

In March 2024, ASA underwent a brand refresh which included a new name, visual identity and website.

Other regulators

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As well as the Advertising Standards Authority, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland,[4] financial services by the Central Bank of Ireland,[5][6] and solicitors by the Law Society of Ireland.[7][8]

References

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Sources

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  • "Advertising Standards Authority". citizensinformation.ie. Citizens Information Board. 19 March 2024. Retrieved 1 May 2016.
  • Gray, Oliver (2012). "Chairman's Address: Setting Standards for 30 Years" (PDF). Advertising Standards Authority for Ireland.

Citations

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  1. ^ "ASAI Code 7th Edition". Advertising Standards Authority for Ireland. 2016. Retrieved 1 May 2016.
  2. ^ Gray 2012, p.2
  3. ^ O'Donoghue, Anna (26 June 2018). "Ads watchdog upholds first complaint against a blogger". Breaking News. Retrieved 26 June 2018.
  4. ^ General Commercial Communications Code and Children’s Commercial Communications Code, referenced in: "BAI launches Revised Broadcasting Codes". Broadcasting Authority of Ireland. May 2010. Retrieved 1 May 2016.;
  5. ^ "Introduction". Consumer Protection Code 2012. Central Bank of Ireland. Retrieved 1 May 2016.
  6. ^ "Section 13: FINANCIAL SERVICES AND PRODUCTS". ASAI Code. Advertising Standards Authority for Ireland. 2016. Retrieved 1 May 2016.
  7. ^ Elliot, John (7 March 2014). "Solicitors (Advertising) Regulations". Law Society of Ireland. Retrieved 1 May 2016.
  8. ^ "S.I. No. 518/2002 - The Solicitors Acts, 1954 To 2002 Solicitors (Advertising) Regulations, 2002". Irish Statute Book. Retrieved 1 May 2016.
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