Lulgjuraj was born in the coastal city of Ulcinj (Albanian: Ulqin) to an Albanian family, the southernmost city of Montenegro. Although raised in an Albanian-majority city, Lulgjuraj was always involved in projects and festivals all over Montenegro. He is known for his charity work and the original genre in music. Lulgjuraj entered the Albanian music industry in early 2010, participating in various TV shows and music festivals such as Top Fest. He entered the competition twice, both times entering the finals, and receiving numerous awards. Lulgjuraj was also a helping-coach in The Voice of Albania, the Albanian version of The Voice of Holland.[citation needed]
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