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AGB Nielsen Philippines
Company typeSubsidiary
IndustryMarket Research
Founded
  • 1992; 32 years ago (1992) (as Nielsen Media Research Philippines)
  • 1999; 25 years ago (1999) (as Audits of Great Britain-Philippines)
  • 2005; 19 years ago (2005) (merger)
Headquarters25/F Wynsum Corporate Plaza

22 F. Ortigas Jr. Road, Pasig City 1600 +632.8706.8100[1]

Manila, Philippines
ProductsMarket Research
Information
Consultancy
ParentNielsen Holdings

AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audience measurements for television ratings in specific areas of the Philippines, particularly in national urban and rural areas.[2][3]

As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).[4]

In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Meanwhile, nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.[5][6][7][8][9][10]

As of 2024, the main office of The Nielsen Holdings is headquartered in New York City, with global market research operations in over 100 countries [11] while Kantar Media has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil and global headquarters of Kantar is located in London.[12][13][14] Meanwhile, in the Philippines, the newest main office of AGB Nielsen Philippines' is located at 25/F Wynsum Corporate Plaza 22 F. Ortigas Jr. Road, Pasig City 1600.[15]

History

[edit]

AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established in 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005.[16]

In October 2006, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila, Cebu City and Davao City and Iloilo City.[16]

On December 20, 2007, ABS-CBN Corporation filed a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod. The next day, ABS-CBN reported through their AM station DZMM that AGB Nielsen pointed GMA Network, Inc. was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City regional trial court (RTC) junked ABS-CBN's case against AGB Nielsen saying it was prematurely filed.[17][18]

Markets

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Area Population % – urban
Metro Manila and suburbs 15.9 million 46%
Mega Manila 17.9 million 52%
MegaTAM markets* 13.2 million 38%
Balance-urban Philippines 16.5 million 48%
Urban Philippines 34.4 million 100%
Philippines 88.7 million –
*Metro Manila, Iloilo City, Metro Cebu, and Metro Davao
AGB Nielsen market size
region percent
MegaTAM
 
 15%
Metro Manila
 
 18%
Mega Manila
 
 20%
Other urban
 
 19%
Total urban
 
 39%
Philippines
 
 100%

According to their website, the largest television market in the country is the Mega Manila; in AGB-Nielsen's case, Mega Manila consists of Metro Manila, Bulacan, Rizal, Cavite and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, does not comprise the entire Philippines, but only the urban centers.[19] The survey encompasses 34 million individuals or 95% of urban Philippines,[20] which comprises around 57 percent of the entire TV viewing population of the country.

Classification

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  • Non-primetime: 5:00 a.m. to 5:30 p.m.
  • Primetime: 5:30 p.m. to 5:00 a.m.

Subscribers

[edit]

AGB Nielsen's current international subscribers include GMA Network,[21] SBS Korea,[22] KBS Korea,[22] Mediacorp, ebiquity, Faulkner, Dentsu Aegis Network, Posterscope, Group M, Zenith Opte media, Twitter,[23]Instagram,[24]Facebook,[25]Google,[26]YouTube,[27]Telemundo Channels, Hulu,[28]HBO,[29]Amazon[30] and Netflix.[31][32][33]

FIFA has signed up with Nielsen to provide official market research for the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

As of 2020, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including A2Z, ALLTV, GMA Network, TV5, Cignal TV, One Sports, RPTV, Jeepney TV, Solar Entertainment Corporation, GTV, Kapamilya Channel, People's Television Network and among others; 5 regional clients; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.

Spinoffs

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Nielsen Philippines spin off its data and analytics branch Global Consumer Business as NielsenIQ in January 2021.[34]

New media

[edit]

AGB Nielsen Philippines/NetRatings measures Internet and digital media audiences with telephone and Internet surveys. AGB Nielsen BuzzMetrics measures consumer-generated media. Other companies collecting information on Internet use include comScore, Wakoopa, and Hitwise, which measure hits on Internet pages. Visible Measures focuses on measuring online video consumption and distribution across all video advertising and content across Asian countries. GfK's Cross Media Measurement Solutions measures offline sales after TV, Internet, and mobile exposure.[35]

See also

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References

[edit]
  1. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen Philippines' newest office". Nielsen. Retrieved March 29, 2024.
  2. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen Philippines' 2024 Updated Information". Nielsen. Retrieved March 29, 2024.
  3. ^ Balbuena, Vanessa BB (March 29, 2024). "Eat Bulaga' has clinched the number one spot in television ratings, according to data from the Philippine National TV Audience Measurement (PHINTAM) and Rural TV Audience Measurement (RTAM)". LionhearTV. Retrieved March 29, 2024.
  4. ^ Balbuena, Vanessa BB (March 29, 2024). "Eat Bulaga' No. 1 in ratings in PHINTAM, RTAM areas - AGB Nielsen Philippines". Nielsen. Retrieved March 29, 2024.
  5. ^ Dumlao, Doris (February 6, 2013). "It's ABS-CBN's turn to claim lead in audience ratings". The Philippine Daily Inquirer. Retrieved February 19, 2013.
  6. ^ Gabby, JP (February 6, 2021). "Why Nielsen is more credible to Kantar". Forbes. Retrieved February 19, 2021.
  7. ^ Brown, Rob (February 6, 2021). "Nielsen is more credible than other market research". Forbes. Retrieved February 19, 2021.
  8. ^ Balbuena, Vanessa BB (March 29, 2024). "GMA comes out ahead in ratings game". Manila Bulletin. Retrieved March 29, 2024.
  9. ^ Balbuena, Vanessa BB (March 29, 2024). "GMA is the true number one TV station; AGB Nielsen is the more trusted ratings provider". Manila Bulletin. Retrieved March 29, 2024.
  10. ^ Balbuena, Vanessa BB (March 29, 2024). "Eat Bulaga' has clinched the number one spot in television ratings, according to data from the Philippine National TV Audience Measurement (PHINTAM) and Rural TV Audience Measurement (RTAM)". Manila Bulletin. Retrieved March 29, 2024.
  11. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen is US' global company measurements vs Kantar Media". Statistica. Retrieved March 29, 2024.
  12. ^ "Kantar UK & Ireland". Kantar. Retrieved September 28, 2020.
  13. ^ "Home". kantar.com. Retrieved September 28, 2020.
  14. ^ "Home". Kantar (in European Spanish). Retrieved September 28, 2020.
  15. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen Philippines' 2024 Updated Information". Nielsen. Retrieved March 29, 2024.
  16. ^ a b Introduction, AGB Nielsen official website Archived February 4, 2007, at the Wayback Machine.
  17. ^ "Court throws out ABS-CBN's damage suit vs AGB Nielsen". GMA News Online. Retrieved May 8, 2018.
  18. ^ "Are advertisers satisfied with the dubious TV ratings system? - The Manila Times Online". www.manilatimes.net. November 7, 2017. Retrieved May 8, 2018.
  19. ^ AGB Neilsen Media Research pioneers nationwide quality TV ratings, research from electronic panels AGN Nielsen official website
  20. ^ Introduction, AGN Nielsen official website
  21. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen's on GMA Network shows rank". Nielsen. Retrieved March 29, 2024.
  22. ^ a b Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen's partnership with SBS KOREA, OCN, tVN, KBS Korea and other OTT". Nielsen. Retrieved March 29, 2024.
  23. ^ Balbuena, Vanessa BB (March 29, 2024). "Twitter Integrates AGB Nielsen's Cross-Media Planning and Measurement Suite Into Video Ad Platform". Nielsen. Retrieved March 29, 2024.
  24. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen and Instagram Ratings Relationship". Nielsen. Retrieved March 29, 2024.
  25. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen In A Relationship With Facebook". Nielsen. Retrieved March 29, 2024.
  26. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments". Nielsen. Retrieved March 29, 2024.
  27. ^ Balbuena, Vanessa BB (March 29, 2024). "Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines". Nielsen. Retrieved March 29, 2024.
  28. ^ Balbuena, Vanessa BB (March 29, 2024). "Hulu's OTT Inventory Now Included in Nielsen Digital Ad Ratings". Nielsen. Retrieved March 29, 2024.
  29. ^ Balbuena, Vanessa BB (March 29, 2024). "HBO's The Last Of Us' Debuts At No. 6 On Nielsen Streaming Charts, Outpacing 'House Of The Dragon' Viewership". Deadline. Retrieved March 29, 2024.
  30. ^ Balbuena, Vanessa BB (March 29, 2024). "Nielsen and Amazon Sign Agreement for National TV Measurement of NFL's Thursday Night Football on Prime Video". Nielsen. Retrieved March 29, 2024.
  31. ^ Quinto, Kenneth (June 14, 2020). "AGB Nielsen vs Kantar Media subscribers". www.lionheartv.com. Retrieved June 27, 2020.
  32. ^ Janice, Wang (January 6, 2021). "AGB Neilsen on Netflix". www.nexttv.com. Retrieved January 27, 2021.
  33. ^ Artikel, Bewerten Kenneth (April 11, 2011). "Business Wire Telemundo's Nielsen Research". www.finanznachrichten.de. Retrieved April 11, 2011.
  34. ^ "Nielsen Global Consumer Business Rebranding as NielsenIQ". Consumer Goods Technology. Retrieved July 18, 2021.
  35. ^ "Awards case study:The GfK NOP Media Efficiency Panel". The Market Research Society. Archived from the original on March 28, 2013. Retrieved December 9, 2014.
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