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33Across
Founded2007
FounderEric Wheeler
Headquarters
Remote
Website33across.com

33Across is a publisher monetization company, founded in 2008 by Eric Wheeler, the CEO of 33Across.[1] The 33Across platform delivers programmatic video and display ad revenue to publishers across devices. Its headquarters are in Sunnyvale, California. The platform connects buyers and sellers through attention-focused ad formats and has offices and employees in New York, Chicago, Los Angeles, the UK, India, and Japan.[2][3]

History

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33Across was among the first companies to leverage social data to build predictive targeting for brands. The company grew quickly with Series A venture backing from First Round Capital. Flybridge provided Series B, providing the capital to acquire San Francisco–based Tynt, a sharing technology on about 800,000 websites in over 195 countries that reaches 1 billion global users monthly. After heavy revenue losses in 2012 and plateauing in 2013, the company downsized and began to build a new business focused on securing quality in-view ad impressions.[1][4]

In 2014, 33Across signed its one millionth publisher.[5] In 2017, the company promoted Yuri Burka to managing director of the EU[6] and Shyam Kuttikad to CTO.[7] After four years of triple-digit growth, in 2018, the company expanded to Europe and Asia.[8] 33Across marked its strongest year in its 14-year history with EBITDA growth of 500% from 2019 to 2020.[9] In 2021, Paul Bell was appointed as president.[10]

In 2021, the company launched Lexicon; an identity solution created specifically to help publishers succeed without cookies.[11] In June, 2022, it was announced that Lexicon saw 15X year-over-year growth in daily cookieless revenue for publishers as well as 300% increase in fill rates and 150% increase in cookieless CPMs.[12]

Today, 33Across has over 800,000 integrated global publishers, over 1 billion global users, and over 500 billion in monthly traffic.[13]

Corporate affairs

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33Across is managed by CEO Eric Wheeler. Other key executives are:[14]

  • Paul Bell, President
  • Shyam Kuttikkad, Chief Technology Officer
  • Amey Bordikar, Senior Vice President of Engineering
  • Matt Meyer, General Manager, Platform

References

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  1. ^ a b Perna, Gabriel (2019-07-12). "33Across CEO On Bringing The Company Back From The Brink". ChiefExecutive.net. Retrieved 2019-10-19.
  2. ^ "MarTech Interview with Eric Wheeler, CEO, 33Across". MarTechSeries. 2019-06-17. Retrieved 2019-10-19.
  3. ^ Rogers, Bruce. "CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising". Forbes. Retrieved 2019-10-19.
  4. ^ Heussner, Ki Mae (January 25, 2012). "33Across Acquires Publishing Data Gold Mine Tynt". www.adweek.com. Retrieved 2019-10-19.
  5. ^ Spangenthal, Jason (2014-03-04). "33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform". VentureBeat. Retrieved 2022-10-26.
  6. ^ "33Across Announces Revenue Growth Exceeding 100% and European Expansion". 33Across. 2017-07-13. Retrieved 2022-10-26.
  7. ^ "33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO". www.mediapost.com. Retrieved 2022-10-26.
  8. ^ PRNewswire (2018-04-28). "33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires". MarTech Series (Press release). Retrieved 2022-10-26.
  9. ^ "33Across Introduces Lexicon, New Identity Solution Makes 90% of Publisher Inventory Addressable". GlobeNewswire News Room (Press release). 2021-06-02. Retrieved 2022-10-26.
  10. ^ "33Across Expands Management Team, Appoints Industry Veteran Paul Bell as Chief Revenue Officer". www.businesswire.com. 2015-04-07. Retrieved 2023-01-04.
  11. ^ "33Across Introduces Lexicon, New Identity Solution Makes 90% of Publisher Inventory Addressable". www.prnewswire.com (Press release). Retrieved 2022-10-26.
  12. ^ "33Across' Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers". www.prnewswire.com (Press release). Retrieved 2022-10-26.
  13. ^ "Home". 33Across. Retrieved 2022-10-26.
  14. ^ 33Across. "About Us". 33Across UK. Retrieved 2019-10-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
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