31 East

Founded in 2017, 31 East is a Canadian label and publishing company co-founded by the multi-talented duo Banx & Ranx, consisting of Zacharie "Soké" Raymond and Yannick "KNY Factory" Rastogi. The duo, renowned for their Multi-Platinum successes, are both JUNO Award winners and have received nominations for GRAMMY and Latin GRAMMY Awards.

31 East’s mission is to elevate a new wave of talent across diverse genres, with a strong emphasis on artist development, exceptional songcraft, and individuality. The label aims to build a platform that not only thrives in the Canadian music industry but also resonates globally. As Banx & Ranx put it, their vision is to create music "from Montreal to the world." Proudly headquartered in Montréal, 31 East serves as a dynamic creative hub, nurturing homegrown talent such as Rêve, Preston Pablo, and others on its vibrant roster.

Achievements

In less than a year since the partnership with UMC, 31 East artists have garnered significant acclaim. The label’s roster—featuring Banx & Ranx, Rêve, and Preston Pablo—achieved Platinum and Double Platinum certification on three consecutive Top 10 radio singles, accumulating over 2.5 billion streams globally. Notable certified tracks include “Flowers Need Rain” (3x Platinum) and “Ctrl + Alt + Del” (2x Platinum). The collective success of these artists was recognized at the 2023 JUNO Awards, where they secured three prestigious awards: Breakthrough Group, Breakthrough Artist, and Dance Recording of the Year.

Impact

With its rapid rise and significant impact, 31 East has cemented its position as a leading force in the Canadian and international music scenes, continuing to champion diverse talent and innovative sounds.