2C Media
Founded in 2005 by Chris Sloan and Carla Kaufman Sloan, 2C Media (2C) is a content production company and creative agency based in Miami, Florida.[1] The company produces both original cable television programming (2C Originals) and broadcast promotion and design campaigns. The 2C production facility houses 13 edit suites, audio and in-house graphics.[1]
Original content
[edit]The company's original programming division, 2C Originals, has developed and produced the following series and specials:
- "Dr. Miami" for WE tv premiered on March 31, 2017.[2]
- "Growing Up Gator" for Great American Country premiered on October 24, 2014.[3]
- "Florida Untamed" for Nat Geo WILD's Destination Wild series premiered on April 27, 2014.[4][5]
- "Airport 24/7: Miami" for Travel Channel premiered on October 2, 2012.[6]
- "Swamp Wars" for Animal Planet.[7]
- "A Stand Up Mother" for (WE tv).[8]
Broadcast promotion and design
[edit]A major segment of 2C's business is broadcast promotion and design, work that has included television series launch campaigns,[9] streaming platform launch videos,[10] brand integrations,[11] sizzles, upfront presentations and other promotional elements. In 2019, the company was recognized for its contributions to this industry with its third Agency of the Year nomination from entertainment marketing association Promax.[12] 2C ultimately earned a company-best 14 Promax Awards in 2019,[13] with one of its winning projects, a brand integration for Discovery Channel's Shark Week and Crest, earning 6 Promax Awards, in addition to a previous Golden Trailer Award.[14]
Flip2C
[edit]In 2016, 2C announced its digital joint venture with Flipeleven Creative to launch Flip2C, expanding its services beyond the traditional television and over-the-top (OTT) space to take on projects for technology companies. Flip2C capabilities include websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video capabilities and best practices to serve diverse platforms like Vine, Snapchat, Facebook and Instagram. Among the joint venture's initial projects was a multi-platform promotional campaign for The Weather Channel mobile application.[15][16] Most recently, Flip2C produced and delivered three branded videos for National Geographic’s Planet Or Plastic initiative and Brita's The Filtered Life initiative[17] that were used across Facebook, Instagram and Snapchat, as well as on a special dedicated microsite.
References
[edit]- ^ a b Garvin, Glenn (29 July 2012). "South Florida's 2C Media soars with promos, reality television shows". The Miami Herald. Retrieved 22 August 2012.
- ^ Yousefi, Ryan (March 22, 2017). "Dr. Schnoz Gets His Own TV Show, Dr. Miami". Miami New Times. Voice Media Group. Retrieved 12 July 2017.
- ^ Boedeker, Hal. "'Growing Up Gator' offers glamorous gladiators". Orlando Sentinel. Archived from the original on 22 October 2019. Retrieved 4 November 2014.
- ^ Frazer, Bryant. "Wildlife Documentary Tips from the Heart of Gator and Croc Country". StudioDaily. Access Intelligence. Retrieved 3 July 2014.
- ^ Ritchie, Kevin. "Nat Geo Wild to air "Florida Untamed" special". Realscreen. Brunico Communications Ltd. Retrieved 3 July 2014.
- ^ Satchell, Arlene (August 14, 2012). "MIA to appear in Travel Channel series in October". South Florida Sun-Sentinel. Archived from the original on 2014-02-03. Retrieved 30 August 2012.
- ^ Fisher (AP), David (June 11, 2011). "'Swamp Wars' pits humans vs. snakes, lizards". The Daily Herald. Retrieved 30 August 2012.
- ^ "FYI Miami". Miami Today News. March 25, 2010. Retrieved 30 August 2012.
- ^ "2C Creative & CMT partner on Nashville project". Post Magazine. Retrieved 22 August 2019.
- ^ Greeley, Paul. "Sinclair Taps 2C To 'Stirr' Up Buzz For New Streamer". TVNewsCheck. NewsCheckMedia LLC. Retrieved 22 August 2019.
- ^ Frazer, Bryant. "Brand Integration: Crest Meets Discovery Channel's Shark Week". StudioDaily. Retrieved 22 August 2019.
- ^ Albiniak, Paige. "Promax Unveils 2019 North America, Global Excellence Awards". The Daily Brief. Retrieved 22 August 2019.
- ^ "CNN Worldwide and FX Networks Named Marketing Teams Of The Year At The Promax Awards 2019". Multichannel News. Retrieved 22 August 2019.
- ^ Hipes, Patrick. "'John Wick: Chapter 3' Wins Tops Honors At Golden Trailer Awards". Deadline. Retrieved 22 August 2019.
- ^ Faw, Larissa. "2C, Flipeleven Launch Digital Shop". MediaPost. MediaPost Communications. Retrieved 14 July 2017.
- ^ "Flip2C Flips for Digital and Mobile-first Content Production". Digital Media World. Retrieved 14 July 2017.
- ^ Gazdik, Tanya. "Brita Urges Curbing Plastic Consumption". MarketingDaily. MediaPost. Retrieved 22 August 2019.