2024 MTV Video Music Awards
| 2024 MTV Video Music Awards | |
|---|---|
 | |
| Date | Wednesday, September 11, 2024 8:00—11:18 p.m. EDT |
| Venue | UBS Arena, Elmont, New York |
| Country | United States |
| Hosted by | Megan Thee Stallion |
| Most awards | Taylor Swift (7) |
| Most nominations | Taylor Swift (12) |
| Website | mtv |
| Television/radio coverage | |
| Network | |
| Produced by | Bruce Gillmer Jesse Ignjatovic[2] |
| Directed by | Joe DeMaio |
The 2024 MTV Video Music Awards were held at the UBS Arena in Elmont, New York, on September 11, 2024. The ceremony was originally scheduled to take place on September 10, 2024, but was rescheduled to a day later to avoid conflicts with the presidential debate between Donald Trump and Kamala Harris. The show was hosted by American rapper, Megan Thee Stallion, marking her hosting debut.
It honored the best music videos, artists, and songs released between June 22, 2023, and June 20, 2024.[3][4] Two new award categories, VMAs Most Iconic Performance and Best Trending Video, were awarded through the fan votes.[5] Taylor Swift was the most nominated and awarded artist, winning seven trophies out of twelve nominations, including five wins out of nine nominations for her collaboration with Post Malone on the single "Fortnight".[6][7][8] Katy Perry was honored with the Michael Jackson Video Vanguard Award presented by her fiancé Orlando Bloom.[9]
Performances
[edit]Pre-show
[edit]Le Sserafim was announced as a performer for the pre-show on September 6, 2024.[10]
| Artist(s) | Song(s) |
|---|---|
| Le Sserafim | "1-800-Hot-N-Fun" "Crazy" |
Main show
[edit]Extended Play stage
[edit]Extended Play stage performers were announced on September 6, 2024.[10]
| Artist(s) | Song(s) |
|---|---|
| Teddy Swims | "Lose Control" "The Door" "Stay" |
| Jessie Murph | "Wild Ones" "I Hope It Hurts" "Killing Me Softly With His Song" |
Presenters
[edit]The first round of presenters were announced on September 6, 2024. Kevan Kenney, Nessa, and Dometi Pongo hosted the 90-minute pre-show event.[11] Megan Thee Stallion was announced as the main show host on August 22, 2024.[12]
Pre-show
[edit]- Kevan Kenney – presented Best Alternative, Best Trending Video and Best Rock
- Nessa – presented VMAs Most Iconic Performance
Main show
[edit]- Jordan Chiles and Flavor Flav – presented Best Collaboration
- Addison Rae – introduced Karol G
- Tinashe – announced the finalists for Best New Artist and presented the award later in the night
- Paris Hilton - introduced Lisa
- Danna and Big Sean - introduced Teddy Swims and the Extended Play Stage
- Cyndi Lauper - introduced Sabrina Carpenter
- French Montana and Amelia Dimoldenberg - introduced Anitta, Fat Joe and DJ Khaled
- Orlando Bloom - introduced Katy Perry and presented the Michael Jackson Video Vanguard Award
- Sasha Colby – introduced Chappell Roan
- Halle Bailey and Lil Nas X – presented Best Afrobeats
- Fat Joe and DJ Khaled - introduced Megan Thee Stallion
- Damiano David – introduced Benson Boone
- Miranda Lambert - presented Song of the Year
- Alessandra Ambrosio - introduced Rauw Alejandro
- Naomi Scott - introduced Jessie Murph at the Extended Play Stage
- Carson Daly - presented Best K-Pop
- Suki Waterhouse - introduced Lenny Kravitz
- Megan Thee Stallion - introduced GloRilla
- Thalía - presented Best Latin
- Busta Rhymes - introduced LL Cool J and the Def Jam 40th Anniversary performance
- Megan Thee Stallion - presented Video of the Year
Winners and nominees
[edit]The first round of nominees were announced on August 6, 2024.[13] The second round of nominees were announced on August 30, which included two new award categories–VMAs Most Iconic Performance and Best Trending Video.[5] Taylor Swift led with twelve, followed by Post Malone with eleven, Eminem with eight, Ariana Grande, Megan Thee Stallion and Sabrina Carpenter who had seven nominations each, and SZA, with six.[3][4] Swift was the most awarded nominee with seven wins, followed by Malone with five, and Eminem and Megan Thee Stallion with two each.
Voted categories
[edit]The winners of the following categories were chosen by fan votes.[14] The first round of voting known as the "General Voting Period" began on August 6 at 11:45pm ET, for the categories which nominees were announced on the same day[14] and concluded on August 30 at 6pm ET, except for Best New Artist, which concluded on September 10 at 10pm ET.[15] The second round of voting known as the "Instagram Story Voting" began on September 2 at 11am ET and concluded on September 11 at 11am ET.[15]
Winners are listed first and highlighted in bold.
Professional categories
[edit]The winners of the following categories were chosen by industry professionals.
Winners are listed first and highlighted in bold.
| Best Visual Effects | Best Editing |
|---|---|
|
|
| Best Direction | Best Art Direction |
|
|
| Best Choreography | Best Cinematography |
|
|
Special awards
[edit]The following awards have special significance and are not necessarily awarded annually.[16] Katy Perry was announced as the recipient of the Michael Jackson Video Vanguard Award on August 15.[9]
| Michael Jackson Video Vanguard Award |
|---|
| Katy Perry[9] |
Voting system
[edit]The official voting system for the 2024 MTV Video Music Awards, according to MTV, was as follows:[15]
- Each voter must be at least 13 years or older and should not be affiliated with Viacom International Inc. to participate in the voting.
General voting period
[edit]- The first round of voting was known as the "General Voting Period" and included most of the voted categories (15 out of 19 categories).[14]
- It began on August 6 at 11:45 am. ET, and concluded on August 30 at 6 pm. ET, except for Best New Artist, which concluded on September 10 at 10 pm. ET.
- Each voter could vote up to 10 times per category per day through Vote.MTV.com.
- Voters should have signed in to their MTV.com Account, as it's necessary to limit their votes across devices.[14]
Double Days and Power Hours
[edit]- There were three "Double Days" with "Power Hours".
- August 6 from 11:45 am. to 11:59 pm. ET
- August 7 from 12 am. to 11:59 am. ET
- August 30 from 12 am. to 6 pm. ET
- During these periods, voting limits were doubled; each voter could vote up to 20 times per category per day.[15]
Instagram Story voting
[edit]- The second round of voting was known as the "Instagram Story Voting" and included Best Trending Video, Group of the Year, Song of the Summer and VMAs Most Iconic Performance.
- It was held through MTV's Instagram stories.[17]
- Voters could vote by clicking on their favorite nominees on Instagram polling stickers.
Single-round voting
[edit]- Best Trending Video was held as "single-round voting" from September 2 at 11am ET to September 3 at 11am ET.
- VMAs Most Iconic Performance was held as "single-round voting" from September 10 at 11am ET until September 11 at 11am ET.
Triple-round voting
[edit]- Group of the Year was held as "triple-round voting" from September 3 at 11am ET to September 6 at 11am ET.
- In each round, nominees proceeded to the next round by bracket standings.
Four-round voting
[edit]- Song of Summer was held as "four-round voting" from September 6 at 11am ET to September 10 at 11am ET.
- In each round, nominees proceeded to the next round by bracket standings.
Ratings
[edit]The 2024 MTV Video Music Awards received 2.1 million viewers across all networks, including 728,000 viewers on MTV.[18]
The ceremony score their biggest audience in four years with 4.08 million, up 8% compared to the previous year.[19][20] It was offered on streaming through Vix and had an additional linear encore airing on UniMás.
Reaction
[edit]![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (September 2024) |
After receiving the award for Best Afrobeats Video, in her acceptance speech, South African singer Tyla described the victory as "special but also bittersweet,"[21] as she went on to express her thoughts about categorizing every African genre as Afrobeats.[22]
References
[edit]- ^ "Univision Unveils Must-See Programming for September". September 9, 2024.
- ^ LeDonne, Rob (September 10, 2024). "What to Expect at the 2024 MTV VMAs (Including a Def Jam 40th Anniversary Tribute)". Billboard. Retrieved September 12, 2024.
- ^ a b Blistein, Jon (August 6, 2024). "Taylor Swift Dominates 2024 MTV Video Music Award Nominations". Rolling Stone. Retrieved August 6, 2024.
- ^ a b Grein, Paul (August 6, 2024). "Taylor Swift Leads 2024 MTV Video Music Awards With 10 Nominations". Billboard. Archived from the original on August 6, 2024. Retrieved August 6, 2024.
- ^ a b Grein, Paul (August 30, 2024). "2024 VMAs Names Nominees in Social Categories, Including Most Iconic Performance in VMA History". Billboard. Archived from the original on August 31, 2024. Retrieved August 31, 2024.
- ^ Cooper-Fiske, Casey (August 6, 2024). "Taylor Swift leads pack for MTV Video Music Awards with 10 nominations". Evening Standard. Archived from the original on August 7, 2024. Retrieved August 6, 2024.
- ^ Rahman, Abid (August 6, 2024). "MTV Video Music Awards: Taylor Swift, Post Malone, Ariana Grande, Sabrina Carpenter and Eminem Top Nominations". The Hollywood Reporter. Archived from the original on August 7, 2024. Retrieved August 6, 2024.
- ^ Parkel, Inga (August 6, 2024). "Taylor Swift leads 2024 MTV Video Music Awards nominations". The Independent. Retrieved August 6, 2024.
- ^ a b c Fekadu, Mesfin (August 15, 2024). "Katy Perry to Receive Michael Jackson Video Vanguard Award at 2024 MTV VMAs". The Hollywood Reporter. Retrieved August 16, 2024.
- ^ a b Phillipp, Charlotte (September 6, 2024). "MTV VMAs 2024 Announce Presenters: See the Full Lineup!". People. Retrieved September 8, 2024.
- ^ Philipp, Charlotte (September 6, 2024). "MTV VMAs 2024 Announce Presenters: See the Full Lineup!". People. Retrieved September 11, 2024.
- ^ Irvin, Jack (August 22, 2024). "Megan Thee Stallion Revealed as Host for 2024 MTV Video Music Awards". People. Retrieved September 11, 2024.
- ^ "2024 MTV VMA nominations: See the full list". ABC News. Archived from the original on September 7, 2024. Retrieved August 17, 2024.
- ^ a b c d "Vote Now – Nominees for 2024 MTV Video Music Awards". vma.votenow.tv. Archived from the original on November 27, 2020. Retrieved August 31, 2024.
- ^ a b c d MTV. "The Official Voting Rules" (PDF). 2024 MTV Video Music Awards Voting. Archived (PDF) from the original on September 7, 2024. Retrieved August 31, 2024 – via mtv.com.
- ^ "The Complete List of Honorees | MTV VMAs 2024". www.mtv.com. Archived from the original on August 23, 2022. Retrieved August 17, 2024.
- ^ "MTV (@mtv) on Instagram". Instagram. Archived from the original on June 29, 2023. Retrieved August 31, 2023.
- ^ Pucci, Douglas (September 12, 2024). "Wednesday Ratings: Video Music Awards Live Telecast Draws Over 2.1 Million Viewers Combined Across Multiple Cable Networks". Programming Insider. Retrieved October 19, 2024.
- ^ "MTV VMAS POST BIGGEST AUDIENCE IN FOUR YEARS". HITS Daily Double. Retrieved September 13, 2024.
- ^ Grein, Paul (September 12, 2024). "2024 VMAs Reaches Biggest Audience in Four Years". Billboard. Retrieved September 13, 2024.
- ^ "Tyla Emphasizes African Music's Diversity in MTV VMAs Speech". Africa.com. September 16, 2024. Retrieved September 17, 2024.
- ^ Abraham, mya (September 12, 2024). "Tyla Speaks Out On Categorizing All African Music As Afrobeats". Vibe. Retrieved September 17, 2024.