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2010 Winter Olympics marketing

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2010 Winter Olympics

2010 Winter Olympics marketing was a long running campaign that began when Vancouver won its bid to host the games in 2003.

Symbols

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Emblem

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Unveiling ceremony of the 2010 Winter Olympics logo, Ilanaaq, April 23, 2005
A statue of Ilanaaq, located on Whistler Mountain

The 2010 Winter Olympics logo was unveiled on April 23, 2005, and is named Ilanaaq the Inunnguaq. Ilanaaq is the Inuktitut word for friend. The logo was based on the Inukshuk (stone landmark or cairn) built by Alvin Kanak for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event. It is now used as a landmark on English Bay Beach.

Slogan

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The slogan for the 2010 Olympics was "With glowing hearts" (French: Des plus brillants exploits). The slogan is a reference to Canada's national anthem, O Canada.[1]

Look of the Games

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Leo Obstbaum (1969–2009), the late director of design for the 2010 Winter Olympics, oversaw and designed many of the main symbols of the Games, including the mascots, medals and the design of the Olympic torches.[2]

Mascots

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Main article: Miga, Quatchi, Sumi and Mukmuk

The mascots for the 2010 Winter Olympic and Paralympic Games were designed by Vicki Wong and Michael C. Murphy of Meomi Design and introduced on November 27, 2007.[3] Inspired by traditional First Nations creatures, the mascots include:

  • Miga – A mythical sea bear, part orca and part Kermode bear.
  • Quatchi – A sasquatch, who wears winter boots and blue earmuffs.
  • Sumi – An animal guardian spirit who wears the hat of an orca whale, flies with the wings of the mighty Thunderbird and runs on the strong furry legs of a black bear.
  • Mukmuk – A Vancouver Island marmot.[A]

Coins

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The Royal Canadian Mint produced a series of commemorative coins celebrating the 2010 Games,[4] and in partnership with CTV allowed users to vote on the Top 10 Canadian Olympic Winter Moments; where designs honouring the top three were added to the series of coins.[5]

Multimedia

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DVD set

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An international release of a DVD box set of the Olympics was released on 15 June 2010 in English and French.[6]

Albums

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Three albums, Canada's Hockey Anthems: Sounds of the Vancouver 2010 Winter Olympic Games, Sounds of Vancouver 2010: Opening Ceremony Commemorative Album, and Sounds of Vancouver 2010: Closing Ceremony Commemorative Album, composed, arranged and produced by Dave Pierce, were released to accompany the Games.[7] Pierce's Music Direction for the Opening and Closing Ceremonies led him to win the Primetime Emmy Award for "Outstanding Music Direction" in 2010.[8]

Songs

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Theme song

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The official song for the games was "I Believe". The song was sung by Nikki Yanofsky representing Anglophone Canada and Annie Villeneuve represented Francophone Canada.[9]

Video games

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Two official video games have been released to commemorate the Games: Mario & Sonic at the Olympic Winter Games was released for Wii and Nintendo DS in October 2009, while Vancouver 2010 was released in January 2010 for Xbox 360, Windows and PlayStation 3.

Stamps

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Canada Post released many stamps to commemorate the Vancouver Games including, one for each of the mascots and one to celebrate the first Gold won in Canada. Many countries' postal services have also released stamps, such as the US,[10] Germany,[11] Australia (who present medallists with a copy of the stamps depicting their image),[12] Austria,[13] Belarus,[14] Croatia,[15] Czech Republic,[16] Estonia,[17] France,[18] Italy,[19] Liechtenstein,[20] Lithuania,[21] Poland,[22] Switzerland,[23] Turkey[24] and Ukraine.[25]

Corporate sponsorship and advertising

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Sponsors

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Worldwide Olympic Partners
National Partners
Official supporters
Official suppliers
National Media Suppliers

See also

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References

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  1. ^ "Olympic mottoes borrow lines from O Canada". www.cbc.ca. Archived from the original on 6 January 2009. Retrieved 15 January 2022.
  2. ^ Wingrove, Josh (August 21, 2009). "Vancouver Olympic designer dies at age 40". The Globe and Mail. CTV Television Network. Archived from the original on January 30, 2010. Retrieved February 14, 2010.
  3. ^ "2010 Vancouver Olympics' mascots inspired by First Nations creatures". CBC Sports. November 27, 2007. Archived from the original on November 30, 2007. Retrieved November 27, 2007.
  4. ^ "14 circulating coins included in 2010 Olympic program", Bret Evans, Canadian Coin News, January 23 to February 5, 2007 issue of Canadian Coin News
  5. ^ Shaw, Hollie (February 20, 2009). "What's Your Olympic Moment?". The National Post. Retrieved February 26, 2009.[dead link]
  6. ^ Christie, James (15 June 2010). "DVD box set puts spotlight back on Vancouver". The Globe and Mail. Archived from the original on 2021-08-11. Retrieved 2019-01-02.
  7. ^ "Vancouver 2010 signs new licensees to create products, auction off memorabilia capturing memories of Games". Vancouver 2010 Winter Olympics. February 22, 2010. Archived from the original on March 11, 2010. Retrieved January 25, 2011.
  8. ^ Jessica Patterson, for Metro Canada. "Olympics composer Dave Pierce wins one more Gold for Canada". Yahoo! News. Retrieved November 8, 2010.[dead link]
  9. ^ "Bilingual I Believe/J'imagine Video to Air Before Vancouver 2010 ClosingCeremony on CTV".
  10. ^ "Vancouver 2010 Olympic Winter Games". USPS. January 22, 2010. Archived from the original on June 21, 2011. Retrieved May 3, 2010.
  11. ^ "Weltweite Sportereignisse – Olympische Winterspiele 2010". Deutsche Post. February 11, 2010. Archived from the original on July 12, 2012. Retrieved May 3, 2010.
  12. ^ "2010 Olympic Winter Gold Medallist". Australia Post. March 11, 2010. Archived from the original on March 28, 2010. Retrieved May 3, 2010.
  13. ^ "Karl Benjamin – Viererblock". Post and Telecom Austria AG. February 12, 2010. Archived from the original on July 23, 2011. Retrieved May 3, 2010.
  14. ^ "XXI Olympic Winter Games in Vancouver". Belpochta. January 25, 2010. Archived from the original on June 5, 2010. Retrieved May 3, 2010.
  15. ^ "XXI. Olympic Winter Games". Croatian Post. February 1, 2010. Archived from the original on July 6, 2011. Retrieved May 3, 2010.
  16. ^ "XXI. zimní olympijské hry Vancouver 2010". Ceska Posta. February 10, 2010. Archived from the original on November 22, 2010. Retrieved May 3, 2010.
  17. ^ "XXI taliolümpiamängud Vancouveris". Eesti Post. February 12, 2010. Archived from the original on September 29, 2011. Retrieved May 3, 2010.
  18. ^ "Diptyque J.O. d'Hiver de Vancouver". La Poste. February 8, 2010. Archived from the original on July 19, 2011. Retrieved May 3, 2010.
  19. ^ "inter Olympic Games "Vancouver 2010". Poste Italiane. February 12, 2010. Archived from the original on July 16, 2011. Retrieved May 3, 2010.
  20. ^ "Olympische Winterspiele Vancouver 2010". Poste Italiane. February 12, 2010. Archived from the original on 2011-10-07. Retrieved May 3, 2010.
  21. ^ "XXI Olympic Winter Games". Lithuania Post. January 30, 2010. Archived from the original on 2011-10-07. Retrieved May 3, 2010.
  22. ^ "VANCOUVER 2010 OLYMPIC WINTER GAMES". Polish Post. January 27, 2010. Archived from the original on March 16, 2010. Retrieved May 3, 2010.
  23. ^ "PhilaShop – Olympische Spiele 2010" (in German). Die Post. Archived from the original on July 7, 2011. Retrieved May 3, 2010.
  24. ^ "Untitled Document". PTT. Archived from the original on May 11, 2010. Retrieved May 3, 2010.
  25. ^ "Philately". YKPNOWTA. February 5, 2010. On 05.02.2010 postage stamps ... Archived from the original on February 24, 2011. Retrieved May 3, 2010.

Further reading

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