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1: Nenokkadine (soundtrack album)

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1: Nenokkadine
Soundtrack album by
Devi Sri Prasad
Released21 December 2013
Recorded2013
GenreFeature film soundtrack
Length23:50
LanguageTelugu
LabelLahari Music
ProducerDevi Sri Prasad
Devi Sri Prasad chronology
Bhai
(2013) 		1: Nenokkadine
(2013) 		Veeram
(2013)

1: Nenokkadine is the soundtrack album to the 2014 film of the same name directed by Sukumar starring Mahesh Babu and Kriti Sanon. The film features five songs composed by Devi Sri Prasad with lyrics written by Chandrabose. The album was released under the Lahari Music label on 21 December 2013 at a launch event held in Shilpakala Vedika, Hyderabad to positive reviews and Prasad received a nomination for SIIMA Award for Best Music Director for his work in the film.

Development

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Sukumar's usual composer Devi Sri Prasad was assigned to compose the score and soundtrack for 1: Nenokkadine; it is also Prasad's first collaboration with Babu. While discussing the script with Sukumar, the latter felt that Prasad translated his vision in the background score.[1] The music sittings began in Hyderabad in September 2012, with Prasad describing the album as "radically different" and unique from his previous works.[2] The re-recording of the film's second half was completed within seven days.[3] Prem Rakshith choreographed the song sequences.[4]

Marketing and release

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The music rights were acquired by Lahari Music for ₹1 crore (equivalent to ₹1.7 crore or US$200,000 in 2023), a record for a Telugu film.[5][6] A 25-second teaser of the song "Who Are You?" was released on 17 December.[7] The film's soundtrack was launched at the Shilpakala Vedika in Hyderabad, with the presence of the cast and crew, and watched by 14,500 people on venue.[8][9] The event was premiered live in 24 theatres across Andhra Pradesh and Telangana, being the first Indian soundtrack release event to be showcased live in theatres.[10] The event was also aired live on NTV and TV9 Telugu which acquired the telecasting rights for ₹2.5 crore (equivalent to ₹4.2 crore or US$510,000 in 2023); the deal was finalized with an agreement that media personnel (television, newspaper and website) should not be present at the venue and those who willing to attend, should buy a fan pass to attend without professional cameras, and photos will be shared after the event ends.[8] The rhyme featured in the film's climax scene was launched by Mahesh's son Gautam Krishna (who also played the protagonist's younger version) through YouTube on 23 January 2014.[11]

Reception

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A reviewer from The Times of India complimented its variety in genres, describing it as an "engaging" album.[12] Karthik Srinivasan of Milliblog wrote "Devi Sri Prasad delivers a lively and ear-friendly soundtrack for his first film with Mahesh Babu".[13] Sangeetha Devi Dundoo of The Hindu wrote "As a surprise there's Devi Sri Prasad's background score that's so different from his regular fare. He's been given the chance to push the envelope and boy, he does it so well."[14] A reviewer from Sify wrote: "Music director Devi Sri Prasad excels in providing background score."[15] Sridhar Vivan of Bangalore Mirror called it as one of the highlights.[16] Suresh Kavirayani of Deccan Chronicle criticized the music to be "mediocre".[17]

Track listing

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All lyrics are written by Chandrabose

No.TitleArtist(s)Length
1."Who Are You?"Devi Sri Prasad4:53
2."Aww Tuzo Mogh Korta"Neha Bhasin4:23
3."O Sayonara Sayonara"Sooraj Santhosh, M. M. Manasi4:44
4."You are My Love" (English lyrics: Devi Sri Prasad)Piyush Kapoor4:34
5."London Babu"Priya Hemesh5:16
Total length:23:49

Accolades

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Ceremony Category Nominee Result Ref.
62nd Filmfare Awards South Filmfare Award for Best Female Playback Singer – Telugu Neha Bhasin
(for "Aww Tuzo Mogh Korta") 		Nominated
[18]
[19]
4th South Indian International Movie Awards Best Music Director – Telugu Devi Sri Prasad
[20]
[21]
Best Male Playback Singer – Telugu Devi Sri Prasad
(for "Who R U?")
Best Female Playback Singer – Telugu Neha Bhasin
(for "Aww Tuzo Mogh Korta") 		Won
11th CineMAA Awards Special Music Award Devi Sri Prasad
[22]
13th Santosham Film Awards Big FM Music Award Devi Sri Prasad
[23]

References

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  1. ^ Rajamani, Radhika (15 January 2014). "Mahesh Babu agreed immediately to do 1-Nenokkadine". Rediff. Archived from the original on 14 September 2015. Retrieved 4 January 2016.
  2. ^ "DSP promises unique music for Mahesh Babu film". Sify. 4 September 2012. Archived from the original on 4 January 2016. Retrieved 4 January 2016.
  3. ^ "Mahesh Babu goes gaga over Devi Sri Prasad". The Times of India. 19 July 2014. Archived from the original on 22 July 2014. Retrieved 5 January 2016.
  4. ^ "Mahesh Babu impressed with Prem Rakshit". The Times of India. 13 February 2013. Archived from the original on 18 January 2016. Retrieved 18 January 2016.
  5. ^ Prasad S., Shyam (30 November 2013). "Bangalore company pays a bomb for Mahesh Babu's film". The Times of India. Archived from the original on 18 January 2016. Retrieved 18 January 2016.
  6. ^ "Lahari bags Mahesh Babu's One audio". The Times of India. 5 December 2013. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  7. ^ "Mahesh Babu 1 gets stunning response". The Times of India. 17 December 2013. ISSN 0971-8257. Archived from the original on 9 November 2017. Retrieved 9 December 2024.
  8. ^ a b "Competition politics at Mahesh Babu's '1 Nenokkadine' audio". The Times of India. 21 December 2013. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  9. ^ "Mahesh's One: Nenokkadine audio launched". The Times of India. 22 December 2013. ISSN 0971-8257. Archived from the original on 25 February 2016. Retrieved 9 December 2024.
  10. ^ "Mahesh Babu's One audio live telecast theaters". The Times of India. 6 December 2013. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  11. ^ "Gautham launches 1 Nenokkadine Rhyme song". Idlebrain.com. 23 January 2014. Archived from the original on 7 February 2014. Retrieved 9 December 2024.
  12. ^ "Mahesh Babu's 1 Nenokkadine audio review". The Times of India. Archived from the original on 1 September 2021. Retrieved 1 September 2021.
  13. ^ Srinivasan, Karthik (26 December 2013). "1 Nenokkadine (Music review), Telugu – Devi Sri Prasad". Milliblog. Archived from the original on 1 September 2021. Retrieved 1 September 2021.
  14. ^ Devi Dundoo, Sangeetha (10 January 2014). "1-Nenokkadine: Games the mind can play". The Hindu. Archived from the original on 6 July 2015. Retrieved 3 January 2016.
  15. ^ "Review : 1 Nenokkadine". Sify. 10 January 2014. Archived from the original on 6 July 2015. Retrieved 3 January 2016.
  16. ^ Vivan, Sridhar (10 January 2014). "Movie Review : 1 Nenokkadine". Bangalore Mirror. Archived from the original on 18 March 2014. Retrieved 3 January 2016.
  17. ^ Kavirayani, Suresh (12 January 2014). "Movie Review: Mahesh Babu's '1-Nenokkadine'". Deccan Chronicle. Archived from the original on 30 March 2015. Retrieved 3 January 2016.
  18. ^ "Nominations for the 62nd Britannia Filmfare Awards (South)". Filmfare. 3 June 2015. Archived from the original on 4 June 2015. Retrieved 30 January 2016.
  19. ^ "Winners list: 62nd Britannia Filmfare Awards (South)". The Times of India. 27 June 2015. Archived from the original on 27 June 2015. Retrieved 30 January 2016.
  20. ^ "SIIMA 2015 nominations". siima.in. 16 June 2015. Archived from the original on 16 June 2015. Retrieved 30 January 2016.
  21. ^ H. Hooli, Shekhar (11 August 2015). "SIIMA Awards 2015: 'Manam' Tops Telugu Winners List, Beating 'Race Gurram', '1: Nenokkadine'". International Business Times India. Archived from the original on 11 August 2015. Retrieved 30 January 2016.
  22. ^ "CineMAA Awards 2015 – Lifetime Achievement To Superstar Krishna". MAA TV. 27 July 2015. Archived from the original on 21 August 2015. Retrieved 30 January 2016.
  23. ^ "Santosham 13th Anniversary Awards 2015 function – Telugu cinema news". idlebrain.com. Archived from the original on 7 April 2017. Retrieved 27 January 2021.
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