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1948–49 United States network television schedule (daytime)

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  • Morning: 1946–47
  • 1947–48
  • 1948–49
  • 1949–50
  • 1950–51
  • Overnight: 1946–47
  • 1947–48
  • 1948–49
  • 1949–50
  • 1950–51

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Monday-Friday

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  10:00 am 10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC Fall local programming The Singing Lady local programming
November Cartoon Teletales (M W) / The Singing Lady (Tu Th)
Winter local programming
CBS Fall local programming Vanity Fair (Tu Th) / This Is the Missus The Missus Goes a-Shopping / Ladies Day local programming 6:30 PM: The Adventures of Lucky Pup

6:45 PM: local programming

Winter Ladies Day (MWF) Ladies Day / Vanity Fair (M Tu Th F) local programming The Chuck Wagon
February Vanity Fair (M Tu Th F)
Spring local programming Ladies Day Vanity Fair (MWF) local programming The Chuck Wagon local programming
Summer The Ted Steele Show The Chuck Wagon
July local programming 2:30: local programming

2:45: Classified Column (from 7/25)

local programming 5:00: local programming

5:15: Classified Column (from 7/25)

NBC Fall local programming Howdy Doody local programming
Winter local programming 5:00: These Are My Children

5:15: Western Balladeer (variety)

Spring Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15)
Summer 5:00: Here's Archer (Tu Th)

5:15: Western Balladeer (Tu Th)

July local programming
DMN Fall ? 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)
November ? TV Shopper (since November 1)[1] ?
Winter Johnny Olson's Rumpus Room Welcome, Neighbors local programming Man in the Street (to 12:15) / Amanda (from 12:15) Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) Okay, Mother[2] ? The Wendy Barrie Show A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15) ?
Spring TV Shopper ? 11:45: A Woman to Remember (to 12:00, until May 2) ? ?
Late April ?
May ?
July ? The Magic Cottage (since July 18)[3]

There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

  • On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.

By network

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ABC

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CBS

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NBC

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Dumont

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See also

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Notes

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  1. ^ Clarke Ingram. "DuMont TV historical website".
  2. ^ McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN 0-14-024916-8.
  3. ^ Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN 0-89950-911-8.

Sources

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