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Yevadu (soundtrack)

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Yevadu (Original Motion Picture Soundtrack)
Soundtrack album by
Released30 June 2013 (2013-06-30)
Recorded2013
GenreFeature film soundtrack
Length26:04
LanguageTelugu
LabelAditya Music
ProducerDevi Sri Prasad
Devi Sri Prasad chronology
Veeram
(2013)
Yevadu (Original Motion Picture Soundtrack)
(2013)
Bramman
(2014)

Yevadu (Original Motion Picture Soundtrack) is the soundtrack album to the 2014 film of the same name directed by Vamshi Paidipally and produced by Dil Raju under Sri Venkateswara Creations, starring Ram Charan, Allu Arjun, Shruti Haasan, Amy Jackson and Kajal Aggarwal. The soundtrack featured six songs composed by Devi Sri Prasad, with lyrics written by Krishna Chaitanya, Sirivennela Seetharama Sastry, Ramajogayya Sastry, Chandrabose and Sri Mani. The album was released on 30 June 2013 under the Aditya Music label.

Development

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In early November 2011, Devi Sri Prasad was confirmed as the film's music director in his maiden collaboration with both Paidipally and Charan.[1] The music sittings for the film began in Goa.[1] An item number was composed during May 2012, with praise from Charan for his work.[2][3] In September, the title of that song was revealed to be "Ayyo Papam" and was shot at Ramoji Film City in Hyderabad.[4] By early October, Prasad had completed recording four songs.[4] In February 2013, it was further reported that the song "Bolo Bolo Rani" from Chiranjeevi's Rowdy Alludu (1991) would be remixed for the film, but both Prasad and Charan rebuffed those claims.[5]

Release

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The release of the soundtrack was postponed multiple times, due to the delay in the film's shooting schedules. It was first planned to be released on the second week of May 2013, and later to an undisclosed date in June.[6][7] Later, the film's music launch was scheduled to be held on 29 June 2013 at Shilpakala Vedika in Hyderabad, which was again postponed a day later, due to security reasons.[8][9] The film's track list was released on 28 June, two days before the film's music launch.[10] The cast and crew of the film attended the event with Chiranjeevi as the chief guist.[11] Aditya Music acquired the audio rights.[12]

The promos for the songs "Nee Jathaga Nenundali", "Oye Oye", "Pimple Dimple", "Freedom" and "Cheliya Cheliya" were released before the film's release, on 10, 25, 31 October, 31 December 2013 and 7 January 2014, respectively.[13][14][15][16] While the promo of the song "Ayyo Paapam" was unveiled on 13 March 2014, two months after the film.[17]

Reception

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The audio received positive reviews. The Times of India gave a review stating "Devi Sri Prasad has come up with an album that is high on the beat and low on melody but plays to the galleries unabashedly, blending multiple genres. Though there isn't one stand-out song, the album has an overriding happy vibe about it. It isn't a record that you will cherish for long, but might just swing along while it lasts" and rated the album 3/5.[18] A reviewer from Oneindia Entertainment gave a review stating "Devi Sri Prasad has composed some of the youthful and fresh tunes for the soundtracks. Having meaningful lyrics, some of the songs are very melodious and trendy. Devi Sri Prasad has used Western instruments as well as rustic beats for them. A couple of songs offer a chance to Ram Charan Teja to show his dancing skills. Like his previous music albums, the composer has played it safe and all his songs are decent and appealing."[19]

Karthik Srinivasan of Milliblog wrote "There are two types of Devi Sri Prasad soundtracks – one where his recycling is utterly boring, and the other where his recycling somehow works against all ennui. Yevadu's soundtrack belongs to the latter category."[20] Y. Sunita Chowdary of The Hindu praised Prasad's music as one of the assets.[21] In contrast, Sify wrote, "Except `Nee Jathaga`, Devi Sri Prasad`s music is regular stuff."[22]

Legacy

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The song "Nee Jathaga Nenundali" inspired the 2014 romantic film of the same name,[23][24] which is a remake of Aashiqui 2.[25]

Track listing

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Yevadu (Original Motion Picture Soundtrack) track listing
No.TitleLyricsSinger(s)Length
1."Freedom"Krishna ChaitanyaSuchith Suresan4:13
2."Nee Jathaga"Sirivennela Seetharama SastryKarthik, Shreya Ghoshal4:36
3."Ayyo Papam"Ramajogayya SastryRanjith, Mamta Sharma4:43
4."Cheliya Cheliya"ChandraboseKK4:50
5."Oye Oye"Sri ManiDavid Simon, Andrea3:31
6."Pimple Dimple"Ramajogayya SastrySagar, Ranina Reddy4:11
Total length:26:04

Accolades

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Accolades for Yevadu (Original Motion Picture Soundtrack)
Ceremony Category Nominee Result Ref.
62nd Filmfare Awards South Best Music Director – Telugu Devi Sri Prasad Nominated
4th South Indian International Movie Awards Best Female Playback Singer – Telugu Shreya Ghoshal
(for "Nee Jathaga")
11th CineMAA Awards Special Music Award Devi Sri Prasad Won
13th Santosham Film Awards Big FM Music Award Devi Sri Prasad

References

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  1. ^ a b "DSP for Ram Charan, Vamsi film". Sify. 1 November 2011. Archived from the original on 7 January 2015. Retrieved 7 January 2015.
  2. ^ "Devi Sri is the king of items: Ram Charan". The Times of India. 6 May 2012. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  3. ^ "DSP's career graph on a high". The Times of India. 10 May 2012. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  4. ^ a b "Special item number for Ram Charan's Yevadu". The Times of India. 26 September 2012. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  5. ^ "Ram Charan denies remixing Chiru's song". The Times of India. 7 February 2013. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  6. ^ "Yevadu audio songs to be released in May". The Times of India. 23 March 2013. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  7. ^ "Yevadu audio to release in June". The Times of India. 16 May 2013. ISSN 0971-8257. Archived from the original on 9 December 2024. Retrieved 9 December 2024.
  8. ^ "Yevadu audio songs to release on June 29". The Times of India. 25 June 2013. ISSN 0971-8257. Archived from the original on 28 March 2019. Retrieved 9 December 2024.
  9. ^ "Yevadu audio release postponed to June 30". The Times of India. 28 June 2013. Archived from the original on 15 December 2017. Retrieved 22 September 2013.
  10. ^ "Yevadu Tracklist". Raaga.com. 28 June 2013. Archived from the original on 8 January 2015. Retrieved 8 January 2015.
  11. ^ "Ram Charan Yevadu Music launch". Idlebrain.com. 30 June 2013. Archived from the original on 7 January 2015. Retrieved 7 January 2015.
  12. ^ "Yevadu audio rights acquired by Aditya Music". The Times of India. 30 June 2013. Archived from the original on 8 January 2015. Retrieved 8 January 2015.
  13. ^ "Yevadu Song Trailer — Nee Jathaga Song — Ram Charan, Shruti Haasan, Allu Arjun, DSP". YouTube. Dil Raju. 10 October 2013. Archived from the original on 1 April 2014. Retrieved 7 January 2015.
  14. ^ "Ram Charan Yevadu Oye Oye song Promo HD". YouTube. Dil Raju. 25 October 2013. Archived from the original on 1 April 2014. Retrieved 7 January 2015.
  15. ^ "Ram Charan Yevadu Pimple Dimple Song Promo". YouTube. Dil Raju. 31 October 2013. Archived from the original on 20 June 2014. Retrieved 7 January 2015.
  16. ^ Shekhar (1 January 2014). "Ram Charan's Yevadu Teaser Gets Good Reviews: Trailer Releasing on January 3". Oneindia Entertainment. Archived from the original on 7 January 2015. Retrieved 7 January 2015.
  17. ^ "Ram Charan Yevadu Ayyo Paapam song promo HD". YouTube. Dil Raju. 13 March 2014. Archived from the original on 15 October 2020. Retrieved 7 January 2015.
  18. ^ "Yevadu — Devi Sri Prasad". The Times of India. 1 October 2013. Archived from the original on 15 December 2017. Retrieved 1 October 2013.
  19. ^ "Ram Charan's Yevadu — Music Review". Oneindia Entertainment. 30 September 2013. Archived from the original on 15 December 2017. Retrieved 30 September 2013.
  20. ^ Srinivasan, Karthik (10 July 2013). "Yevadu (Music review), Telugu – Devi Sri Prasad". Milliblog. Archived from the original on 28 February 2020. Retrieved 9 December 2024.
  21. ^ Sunita Chowdary, Y. (13 January 2014). "Yevadu: Tailored for the masses". The Hindu. Archived from the original on 8 January 2015. Retrieved 8 January 2015.
  22. ^ "Movie Review — Yevadu". Sify. 12 January 2014. Archived from the original on 8 January 2015. Retrieved 8 January 2015.
  23. ^ Dundoo, Sangeetha Devi (22 August 2014). "Nee Jathaga Nenundali: A yawn of a remake". The Hindu. Archived from the original on 2 December 2014. Retrieved 2 December 2014.
  24. ^ "Nee Jathaga Nenundali Movie Review {2/5}: Critic Review of Nee Jathaga Nenundali by Times of India". The Times of India. Archived from the original on 1 December 2014. Retrieved 1 December 2014.
  25. ^ "Now a Telugu remake of Aashiqui 2". Hindustan Times. 11 February 2014. Archived from the original on 25 October 2015. Retrieved 25 October 2015.
  26. ^ "Nominations for the 62nd Britannia Filmfare Awards (South)". Filmfare. 3 June 2015. Archived from the original on 4 June 2015. Retrieved 30 January 2016.
  27. ^ "SIIMA 2015 nominations". siima.in. 16 June 2015. Archived from the original on 16 June 2015. Retrieved 30 January 2016.
  28. ^ "CineMAA Awards 2015 – Lifetime Achievement To Superstar Krishna". MAA TV. 27 July 2015. Archived from the original on 21 August 2015. Retrieved 30 January 2016.
  29. ^ "Santosham 13th Anniversary Awards 2015 function – Telugu cinema news". idlebrain.com. Archived from the original on 7 April 2017. Retrieved 27 January 2021.