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WZGC
Broadcast areaMetro Atlanta
Frequency92.9 MHz (HD Radio)
Branding92.9 The Game
Programming
Language(s)English
FormatSports
SubchannelsHD2: The Bet (Sports gambling)
Affiliations
Ownership
Owner
History
First air date
September 1, 1955 (1955-09-01)
Former call signs
WGKA-FM (1955–72)
Call sign meaning
former owner General Cinema
Technical information[1]
Licensing authority
FCC
Facility ID13805
ClassC1
ERP66,000 watts
HAAT340 meters (1,120 ft)
Transmitter coordinates
33°48′26″N 84°20′22″W / 33.80722°N 84.33944°W / 33.80722; -84.33944
Links
Public license information
Webcast
Websiteaudacy.com/929thegame

WZGC (92.9 FM) – branded 92.9 The Game – is a commercial sports radio station licensed to serve Atlanta, Georgia, covering the Atlanta metropolitan area. Owned by Audacy, Inc., WZGC is the Atlanta affiliate for Infinity Sports Network; the flagship station for the Atlanta Falcons, Atlanta Hawks and Atlanta United FC radio networks; and the radio home of Randy McMichael. The WZGC studios are located at Colony Square in Midtown Atlanta, while the station transmitter is located in Atlanta's North Druid Hills neighborhood. In addition to a standard analog transmission, WZGC broadcasts over one HD Radio channel, and is available online via Audacy.

History

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Classical (1955–1971)

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The station signed on the air on September 1, 1955, as WGKA-FM. Owned by Glenkaren Associates, it was the FM counterpart of WGKA (1190 AM), with studios at 1140 Peachtree Street NE.[2] WGKA-FM was the first full-time FM classical music station in Atlanta.

Rock (1971–1973)

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In 1971, the General Cinema Corporation acquired WGKA-AM-FM. Even though it was a movie theater chain, GCC wanted to branch out into broadcast media. The classical music remained on the AM station, while the FM station became WZGC (referring to the last two letters in General Cinema) in 1972, with an album-oriented rock format.[3]

1973-1989
Old logo Used by WZGC under the z93 era.

Top 40 (1973–1989)

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In March 1973, the format switched to Top 40 calling itself "Z-93."

In the 1970s, many radios still only received AM signals. WQXI and WGST (920 AM) were the leading Top 40 stations in Atlanta, but as FM listening increased, WZGC gained an audience. The station was acquired by First Media Corporation in 1976.[4]

In the 1980s, the AM Top 40 stations switched to other formats, leaving WZGC as Atlanta's only contemporary hits station. Then, in 1986, WAPW (99.7 FM) debuted with its own popular Top 40 format, with WZGC's ratings declining as a result. The station switched to a rhythmic contemporary format during the summer of 1988.

Classic rock (1989–2004)

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On January 3, 1989, that station changed to a classic rock format, while retaining the "Z-93" moniker.[5][6][7] Infinity Broadcasting acquired WZGC in 1992;[8] Infinity was renamed CBS Radio in December 2005.

Former logo

AAA (2004–2012)

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The name change to "Dave FM" and format switch to adult album alternative (AAA) came at 5 p.m. on July 21, 2004, following a stunt featuring all-Dave Matthews Band music. Dave's first song was "Orange Crush" by R.E.M.[9][10] WZGC installed an HD Radio transmitter in the early 2000s. The HD-2 subchannel carried an Americana format branded as "Dave Roots."

Sports talk (2012–present)

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Throughout its run as "Dave FM," the station maintained decent ratings, though it was never an overall winner. However, in the summer of 2011, the station saw a drop in its Arbitron ratings. At the same time, CBS had enjoyed success with several of its FM stations that had switched to all sports formats in Dallas, Boston, Detroit and Pittsburgh. Due to this, CBS announced in July 2012 that WZGC would flip to all sports in October.[11][12][13] Dave's final day of programming, which started on September 29 after a three-day radiothon for Children's Healthcare of Atlanta, consisted of the on-air staff hosting final shifts (including Steve Craig, Jill, Mara Davis, Charles, Yvonne Monet, Sully, Renee and Margot), as well as a "Top 92 Songs of Dave FM" countdown. Around 12:20 a.m. on September 30, Dave FM ended regular programming with "Little Lion Man" by Mumford & Sons (the #1 song in the countdown) and "Atlanta" by Butch Walker. The station ran on automation until the flip at 2 p.m. on October 24. The final song on "Dave" was "Thank You Friends" by Big Star.[14][15]

Even though WZGC was owned by CBS Radio, it didn't affiliate with CBS Sports Radio at launch, as the network already had an affiliate in Atlanta on WCNN. Because of this, WZGC had local sports hosts around the clock, all week long. Eventually, WCNN became an ESPN Radio affiliate, and WZGC added CBS Sports Radio programming to its overnight schedule.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[16] The merger was approved on November 9, 2017, and was consummated on November 17.[17][18]

On February 23, 2022, WZGC added The Bet to its HD2 subchannel.[19]

Former DJs

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References

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  1. ^ "Facility Technical Data for WZGC". Licensing and Management System. Federal Communications Commission.
  2. ^ Broadcasting Yearbook 1956 page 102
  3. ^ Broadcasting Yearbook 1972 page B-49
  4. ^ Broadcasting Yearbook 1978 page C-51
  5. ^ Gerry Yandel, "Z-93, Fox 97 Have Changed Their Tunes," The Atlanta Journal Constitution, January 6, 1989.
  6. ^ Z93 Goes From CHR to Classic Rock
  7. ^ "Atlanta Doubles The Gold" (PDF). Radio & Records. January 6, 1989. p. 1. Retrieved September 11, 2023.
  8. ^ Broadcasting & Cable Yearbook 2003-2004 page D-114
  9. ^ "All Dave, All Day, All Night" (PDF). Radio & Records. July 23, 2004. p. 20. Retrieved September 11, 2023.
  10. ^ Rodney Ho, "Dave FM replaces classic rock Z93, adds newer music," The Atlanta Journal-Constitution, July 22, 2004
  11. ^ CBS to Launch FM Sports in Atlanta
  12. ^ Rodney Ho (November 30, 2010). "Confirmed: rock station 92.9/Dave FM going sports talk in the early fall | Radio & TV Talk". Blogs.ajc.com. Retrieved August 2, 2012.
  13. ^ CBS Names Its Atlanta FM Sports Outlet
  14. ^ 92.9 The Game Atlanta Debuts
  15. ^ Dave Becomes 92.9 The Game
  16. ^ CBS Radio to Merge with Entercom
  17. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  18. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.
  19. ^ "Audacy Adds The Bet In Eight More Markets". RadioInsight. February 23, 2022. Retrieved February 23, 2022.
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