User:I64s/S/SIA

Singapore Airlines (SIA)

File:Singapore Airlines logo.png
IATA ICAO Call sign SQ SIA Singapore
Founded	1947 (as Malayan Airways)
Hubs	Singapore Changi Airport
Focus cities	Suvarnabhumi Airport Dubai International Airport
Frequent-flyer program	KrisFlyer PPS Club
Alliance	Star Alliance
Fleet size	93 (+110 orders and options)
Destinations	65 cities in 35 countries
Parent company	Singapore Airlines Limited
Headquarters	Singapore
Key people	Chew Choon Seng (CEO)
Website	http://www.singaporeair.com

Singapore Airlines Limited (Abbreviation: SIA; Malay: Syarikat Penerbangan Singapura, Chinese: 新加坡航空公司; pinyin: Xīnjīapō Hángkōng Gōngsī; abbreviated 新航) SGX: S55

is the national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a presence in the airline markets of Southeast Asia, East Asia, South Asia, and the competitive "kangaroo route" between Europe and Oceania. The company also operates transpacific flights, including two of the world's longest non-stop commercial flights from Singapore to Newark, New Jersey and Los Angeles, California. 

Singapore Airlines has built up a strong brand name as a trendsetter and industry challenger in the aviation industry, particularly in terms of service excellence, innovation, safety, and paired with consistent profitability. It has received many awards as a result, and has a 'five-star' rating by Skytrax. An industry bellwether for aircraft purchases, it has a reputation for being a very demanding and meticulous buyer, with its purchases closely monitored by plane makers as an endorsement of their aircraft, and by other airlines for potentially reliable and cost-effective purchases. The airline was Asia's first and the world's third airline to be accredited by IATA with the IOSA (IATA Operations Safety Audit).

The airline has diversified into various markets including ground handling, aviation engineering, air catering, and travel tour marketing. Its wholly owned subsidiary, Silkair, manages regional flights to secondary cities with smaller capacity requirements, particularly those in Southeast Asia, China and India. Strong growth potential in air freight operations prompted the setting up of a seperate subsidiary, Singapore Airlines Cargo, which leased the entire freighter fleet from SIA and manages the cargo holds in all existing SIA aircraft. The airline also responded to the threats posed by the low-cost sector by taking a 49% stake in Tiger Airways. Collectively, the Singapore Airlines Group (including SilkAir and Singapore Airlines Cargo) is the world's second largest carrier by market capitalization, and ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres. In addition, it is the largest airline in Asia and ranked fourth in the world in terms of international passengers carried.

History

Early history

Singapore Airlines began with the incorporation of Malayan Airways Limited (MAL) on 12 October 1937, by the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways(BOAC/BA). The airline's first flight was between Kuala Lumpur and the British Straits Settlement of Singapore on 2 April 1947 using an Airspeed Consul twin-engined airplane.

MAL continued to grow during the rest of the 1940s and 1950s, as other British Commonwealth airlines (such as BOAC/BA, Qantas) provided technical assistance, as well as assistance in joining the IATA. By 1955, Malayan Airways' fleet had grown to include a large number of Douglas DC-3s, and went public in 1957.

When Malaya, Singapore, Sabah and Sarawak formed the Federation of Malaysia in 1963, the airline's name was similarly changed, from "Malayan Airways" to "Malaysian Airlines" (though still abbreviated to MAS). MAS also took over Borneo Airways, although Brunei remained a British colony until 1984.

In 1966, following Singapore's separation from the federation, the airline's name was changed again, to Malaysia-Singapore Airlines (MSA). The next year saw a rapid expansion in the airline's fleet and route, including the purchase of MSA's first Boeing 707s, as well the completion of a new high-rise headquarters in Singapore.

MSA ceased operations in 1972, when political disagreements between Singapore and Malaysia resulted in the formation of two new airlines: Singapore Airlines and Malaysia Airlines. Singapore Airlines kept all 10 of MSA's Boeing 737s and 707s, and retained the international routes out of Singapore as well as the corporate headquarters in Singapore. Air hostesses continued to wear the sarong kebaya dress, which had previously been used by MSA.

Singapore Airlines actively cultivates and promotes the image of the 'Singapore Girl' in its advertising, and marketing communications, and aggressively recruits young women who fit the image, though they do not have to be Singaporean citizens.

Modern history

[[Image:NonFreeImageRemoved.svg<|thumb|Singapore Airlines timetable from 1978, showing the Concorde on the cover, which was operated briefly in cooperation with British Airways.]]

Singapore Airlines saw rapid growth during the 1970s, adding many cities in the Indian subcontinent and Asia to its 22-city network, and adding Boeing 747s to its fleet. The 1980s saw the addition of the United States, Canada, and many European cities to the airline's route map, with Madrid becoming the first Hispanic city to be served by Singapore Airlines. Services were extended to Africa in the 1990s, when the airline began flights to Johannesburg in South Africa. The network would eventually be expanded to include the cities of Cape Town and Durban.

During the 1990s, Singapore Airlines licenced model aeroplane companies like Schabak, Wooster, Herpa Wings and many others, to manufacture promotional plane models for them. Their Boeing 747s became known as Megatop, and were complemented by Boeing 777s and various Airbus aircraft.

In 2004, Singapore Airlines began non-stop long haul flights from Singapore to Los Angeles International Airport in California and Newark Liberty International Airport in Newark, New Jersey. This marked the first ever non-stop air service between Singapore and the United States of America, using Airbus A340-500 aircraft named "Leadership". The Singapore to Newark flight holds the record as the longest scheduled commercial flight, with a flying time of approximately 18 hours between Singapore and Newark and 20 hours on the way back.

In 2005, the airline unveiled the slogan "First to fly the A380 - experience the difference in 2006", to promote itself as the world's first airline to take delivery of the A380-800 double-decker super jumbo, then expected to take place in the 2nd quarter of 2006. In early 2006, the first A380 was painted in full Singapore Airlines livery for an appearance at the Asian Aerospace Show 2006. However Airbus admitted in late 2005 that, due to unforeseen technical problems, it would delay delivery of the aircraft by up to six months, with the first delivery in Nov 2006 after the peak northern hemisphere summer travel season.

The announcement was met with fury by SIA's CEO, Chew Choon Seng, who threatened to sue Airbus. He further claimed that SIA will be receiving the Boeing 777-300ER before the A380. Nevertheless, SIA has indicated that this would not affect its promotional campaign. The first few aircraft will be used on the Singapore to London, and Singapore to Sydney routes. On June 14, 2006, Singapore Airlines placed an initial order for the Boeing 787 as part of its future aircraft expansion. The order consisted of 20 787-9s and rights for 20 more. This order came one day after Airbus announced that the A380 superjumbo would be delayed by another 6 months. In August 2006, the airline began to publish details on its first A380 flight, which will be launched from Singapore to Sydney, before returning to Singapore and onwards to London and back, with the aircraft seating less than 480.

Then, on 3 October, 2006, upon completion of a review of the A380 program, the new CEO of Airbus, Christian Streiff, announced a third delay for delivery of the first A380 to Singapore Airlines. The largest delay yet, it pushed the first delivery of a single A380 aircraft to Singapore Airlines in October 2007.

At a Cabinet meeting on February 22, 2006, the Australian government decided not to grant fifth freedom rights to Singapore Airlines on flights from Australia to the United States. Singapore Airlines had argued that transpacific flights from Australia suffered from under-capacity, leading to limited competition and relatively high air fares.

On April 20, 2006, the media broke the news on the airline's possible investment of up to 20% in China Eastern Airlines. SIA confirmed that negotiations were underway.

Subsidiaries

The Singapore Airlines Group has over 50 subsidiaries and associates, including:

• International Engine Component Overhaul (IECO) (43.3%)
• SIA Engineering Company (SIAEC) (86.6%)
• SilkAir (100%)
• Singapore Aero Engine Services Private Limited (SAESL) (43.3%)
• Singapore Aircraft Leasing Enterprise (SALE) (35.5%)
• Singapore Airlines Cargo (100%)
• Singapore Airport Terminal Services (86.5%)
• Singapore Flying College (100%)

Partnerships and alliances

Singapore Airlines purchased 25% of Air New Zealand in 2000. However following the near collapse of Air New Zealand the New Zealand government bought into the airline to rescue it from bankruptcy, reducing Singapore Airlines' stake to 4.5%. This was subsequently sold in October 2004.

On 30 March 2000 Singapore Airlines bought a 49% stake in Virgin Atlantic Airways. Singapore Airlines also owns a 49% stake in Tiger Airways, a low-cost carrier flying from Singapore which it founded in September 2004 together with Indigo Partners LLC, the investment firm founded by Bill Franke, (24%); Irelandia Investments Limited, the private investment arm of Tony Ryan and his family, (16%); and Temasek Holdings Pte Ltd (11%).

In April 2000, the airline became a member of Star Alliance, although there were initial fears that regional competitor Thai Airways International may block its entry.

Corporate image

Singapore Airlines has built up a strong brand name in the aviation industry since its formation in 1972, and has a reputation for being a trend-setter and industrial benchmark in service quality. It is the world's most awarded airline and is one of only four airlines to receive a 'five-star' rating by Skytrax. The other airlines holding this award are Cathay Pacific, Malaysia Airlines and Qatar Airways.

Main article: Singapore Girl

Singapore Girls, icons of Singapore Airlines inflight service.

The personalization of the Singapore Airlines brand is the mixed male and female cabin crew, where especially the flight stewardesses commonly referred to as Singapore Girls have become very well-known. At the inauguration of the airline in 1972, the French haute-couture designer, Pierre Balmain designed a version of the Malay Sarong Kebaya as the Singapore airlines flight stewardess uniforms. The company has not changed its uniform in more than three decades.

Singapore Airlines also runs one of the most comprehensive and rigorous training programs for cabin and flight crew in the industry. The social status of the Singapore Girl has also reached somewhat phenomenal in Asia. This has allowed Singapore Airlines to be highly selective in the recruiting process for talent.

The Singapore Girl strategy turned out to be a very powerful idea and has become a successful brand icon for the company. The Singapore Girl encapsulates Asian values and hospitality, and could be described as caring, warm, gentle, elegant and serene. The icon has become so strong that Madame Tussaud's Museum in London started to display the Singapore Girl in 1994 as the first commercial figure.

On April 2001, all Singapore Airlines flight attendants received new designer safety shoes to wear during takeoffs and landings.

The shoes were also designed by Pierre Balmain and consist of slingbacks featuring a front toe-cap that is made of polyurethane to protect the toes. This cap with a chrome buckle is attached to an ankle strap. The shoes were designed to enhance safety after flight attendants complained of losing their sandals during the crash of an SIA aircraft in October 2000 at Taiwan's Taipei Chiang Kai Shek International Airport.

Mattel made three versions of Singapore Girl Barbie dolls, two of which has ceased production to make way for 'Kristie', the third version created in 2001, packaged in a transparent PVC bag with pink trimmings. This doll comes with extra accessories like hair brush, handbag and a travel suitcase.

Destinations

Main article: Singapore Airlines destinations

Singapore Airlines currently flies to 64 destinations in 35 countries on five continents.

In 2005, attempts to fly the trans-Pacific route between Sydney and Los Angeles were put on hold indefinitely after the Australian government said that it needed more time to make a decision.

On 1 September 2005, the airline launched six-times weekly Bangkok–Tokyo flights, taking advantage of its liberal aviation rights with Thailand and enhancing its operations from Bangkok. Flights to the two major Asian markets of China and India also fueled much of the airline's growth in recent years, with flights to Beijing were increased to 3 times daily from 1 June 2005, along with the addition of flights to Mumbai to twice daily.

The airline discontinued flying to Pakistan due to "security problems" in Karachi since 10 May 2002, but after a recent visit by the Prime Minister of Pakistan Shaukat Aziz to Singapore, the airline reopened the route with a three times weekly service to Karachi and Lahore from 1 February 2006.

Fleet

Main article: Singapore Airlines fleet

Singapore Airlines Boeing 777 at Changi Airport.

Singapore Airlines Boeing 747-400

Singapore Airlines operates one of the youngest fleets in the world with an average of 6.3 years as of 31 March 2006. Its fleet features three aircraft families: the Boeing 747, the Boeing 777, and the Airbus A340, although more aircraft types are expected to appear as the fleet undergoes a renewal programme. Singapore Airlines is the world's largest operator of the Boeing 777, with 60 in its fleet as of 28 November, 2006[1].

The airline has a history of naming its fleet according to plane makes. The Boeing 747-400s are dubbed "Megatop", while the Boeing 777s are called "Jubilee". The Airbus A340-500s were named "Leadership", but that has since been dropped. Names for airliners previously flown by the airline includes "Superbus" for the 8 Airbus A300, "3TEN" for the 23 Airbus A310-300, "Celestar" for the 17 Airbus A340-300,"Super B" for the 23 Boeing 747-200B, "Big Top" for the 14 Boeing 747-300.

Singapore Airlines flew, for a short period of time, a Concorde that it shared with British Airways. The plane had Singapore Airlines' livery on one side, and British Airways' logo on the other.

It is the launch customer for the Airbus A380-800, and will be the first airline to operate it when it comes into service in October 2007. It has 19 of these aircraft on order, options on a further 6 aircraft and plans to introduce it on its Kangaroo route services from Sydney to London via its base at Changi Airport (ref: Airliner World, March 2005), though, after a new 6 month delay that was announced by Airbus, seems to have put off the entry into service date to 2007. [2]

The airline has received its first 6 Boeing 777-300ER, with another 13 due for delivery.[3] It entered commercial service on 5 December 2006, on the Singapore-Paris route, followed by a daily flight to Hong Kong on the following day, and the Singapore-Milan-Barcelona route on 20 December. The aircraft are also fitted with the airline's new cabin products introduced in the same year. 13 more 777-300ER will be delivered in 2007 and 2008, and they will be deployed on the Singapore-Zürich, Seoul-Incheon and San Francisco routes in January 2007, as well as to Frankfurt in May.[4]

The Singapore Airlines fleet consists of the following aircraft:

Singapore Airlines Fleet

Aircraft	Total	Passengers	Notes
Airbus A330-300	(19 orders)		Aircraft will be leased.
Airbus A340-500	5	181 (64/117)
Airbus A350XWB-900	(20 orders)
Airbus A380-800	(19 orders) (6 options)
Boeing 747-400	24	372 (12/50/310) 375 (12/50/313)
Boeing 777-200	31	288 (12/42/234) 323 (30/293)
Boeing 777-200ER	15	285 (30/255)
Boeing 777-300	12	332 (18/49/265)
Boeing 777-300ER	6 (13 orders) (13 options)	278 (8/42/228)
Boeing 787-9	(20 orders)

Retired fleet

Retired Singapore Airlines Fleet

Aircraft	Total	Year Retired	Notes
Airbus 300B4-203	6	1985
Airbus 300B4-2C	2	1985
Airbus 310-222	6	2000
Airbus 310-324	17	2005
Airbus 340-313X	17	2003
Boeing 707-312B	3	1980
Boeing 707-324C	3	1985
Boeing 707-327C	2	1985
Boeing 707-338C	2	1985
Boeing 727-212	10	1985
Boeing 737-112	5	1985
Boeing 747-212B	19	1994
Boeing 747-312	15	2001
Boeing 757-212	4	1990

Notes

• ^Note 1 : Figures exclude aircraft operated by Singapore Airlines Cargo and SilkAir. The cargo holds of the SIA's passenger fleet are also managed by Singapore Airlines Cargo, however.
• ^Note 2 : Singapore Airline's customer code is 12 with Boeing, hence the figure is affixed to the last two digits of Boeing aircraft when directly purchased from the respective companies. Airbus does not use customer codes--the '41' in SIA's

A340s, A330s and A380s refer to engines: '4' is Airbus' code for Rolls-Royce and '1' refers to the engine version eg: A340-541 means the first Rolls-Royce engine variant on the A345, the RR Trent 553-61.

• ^Note 3 : All seats are in the Executive Economy class.
• ^Note 4 : Includes aircraft on operating lease arrangements.
• ^Note 5 : All of Singapore Airlines' 777-212s are Extended Range (ER) models; featuring centre fuel tanks for maximum storage. The airline however chooses to only refer to the 9V-SV* registered series of aircraft as 777-200ERs as those planes are certified to 656,000 lb (298,000 kg) Maximum Take-Off Weight (MTOW) and fly the longer intercontinental routes. The 9V-SR* and 9V-SQ* registered aircraft feature derated engines which can be electronically reprogrammed to produce more thrust and thus operate longer flights at higher MTOWs if ever needed.
• ^Note 6 : Includes one aircraft on operating lease arrangement.
• ^Note 7 : Includes two aircraft on operating lease arrangements.

Cabin

Singapore Airlines announced a major upgrade to its cabin and inflight service on 17 October 2006 , its first major overhaul in a decade and costing the airline about S$570 million. Initially planned for its Airbus A380-800's introduction into service in 2006, and subsequently on the Boeing 777-300ER, the postponement of the first A380-800 delivery meant it had to be introduced with the launch of the first Boeing 777-300ER with the airline on 5 December 2006 between Singapore and Paris . There are currently no plans to introduce the service to the existing SIA fleet.

Presently, six Boeing 777-300ERs being operated by the airline offer the upgraded cabin services to Paris, Hong Kong, Milan and Barcelona, but passengers have to pay a slightly higher fare. New services include Givenchy-designed bedding amenities in all classes. New tableware and linen designed by Givenchy are also part of the new product. Some other new features include:

First Class

• At least 35-inch seat width
• 23-inch LCD screen for IFE
• Amenity kit from Salvatore Ferragamo

Business Class

• 30-inch seat width
• 15.4-inch LCD monitor

Economy Class

• 19-inch seat width and
• 10.6-inch widescreen personal TV and USB Port

KrisWorld

Singapore Airlines announced that Panasonic Avionics Corporation has been selected to create the new KrisWorld, Singapore Airlines' IFE system, using the new ex2 system.

• Large widescreen LCD TV with 1280 X 768 resolution
• More extensive options for movies, TV, music and games
• Interactive programs
• Built-in office software, based on Sun Microsystems StarOffice Productivity Suite for use with USB Port
• In-seat AC power port

In-Flight amenities

Main article: Singapore Airlines awards and accolades

SIA's in-flight entertainment system, KrisWorld, was introduced in 1977 and is now offered to passengers in all classes with over 600 entertainment options. Utilizing the Wisemen 3000 hardware and Dolby Digital Personal Cinema Headphones for economy class, and active noise cancelling headphones for Raffles and First Class, they include the latest stock of at least 100 movies, 80 TV Shows, Nintendo games, 200 CD's, audio channels, flight camera's, flight statistics, destination info and traveller guides, and live TV channels. Since 2001, all entertainment options are available on demand to all classes with options to pause, forward, and rewind them at will.

In 2005, it was one of the earliest to introduce high-speed, in-flight internet service in March by installing the Connexion by Boeing system, and became the first airline in the world to offer live international television broadcasts using the same system from June [5]. In the same month, free language lessons became available, with 22 languages offered. [6]. In December 2005, the airline offered free live news feeds it called "Live Text News" via its KrisWorld entertainment system [7].

KrisFlyer

Main article: KrisFlyer

KrisFlyer is the frequent flyer program of Singapore Airlines and its subsidiary Silkair. It has three levels/tiers of membership (KrisFlyer, KrisFlyer Elite Silver and KrisFlyer Elite Gold) and another three levels in the PPS Club (PPS Club, Solitaire PPS and Lifetime Solitaire PPS).

Codeshare agreements

The Singapore Airlines has codeshare agreements with the following airlines to the following destinations:

• Air Canada (Toronto, Montreal, and Vancouver)
• Air New Zealand (Auckland, Christchurch, Rotorua, Wellington, New Plymouth, Dunedin, Queenstown, Palmerston North and Sydney)
• All Nippon Airways (Tokyo)
• Asiana (Seoul)
• Austrian Airlines (Vienna)
• LOT Polish Airlines (Warsaw)
• Lufthansa (Frankfurt, Munich, Hannover, Bremen, Hamburg, Dresden, Dusseldorf, Leipzig, Stuttgart, Cologne, Nuremberg, Berlin, Friedrichshafen, Munster, Paderborn, Geneva, Brussels, Vienna, Prague, Nice, Lyon, Marseille, Toulouse, Stockholm, Copenhagen, Gothenburg, Helsinki, Oslo, Malaga, Barcelona, Bilbao, and Madrid)
• Malaysia Airlines (Kota Kinabalu, Kuching and Penang)
• Royal Brunei Airlines (Bandar Seri Begawan)
• Silkair (Phuket, Yangon, Chang Mai, Phnom Penh, Siem Reap, Medan, Manado, Trivandrum, Da Nang, Kuching, Kochi, Surabaya, Kota Kinabalu, Kunming, Xiamen, Chengdu, Chongqing, Shengzhen, Palembang, Solo City, Balikpapan and Langkawi)
• South African Airways (Cape Town, Durban, Port Elizabeth and East London)
• Virgin Atlantic Airways (Washington, Boston, Miami, Orlando,Los Angeles, San Francisco and Dubai)

In 2005, the airline increased codeshare flights to New Zealand with Air New Zealand, and increased the frequency of flights to destinations in India and Australia. Egypt Air announced codesharing with Singapore Airlines on SIA's thrice weekly Cairo-Dubai-Singapore-Sydney route.

On August 152005, Virgin Atlantic, which flies the Kangaroo route between Australia and the United Kingdom via Hong Kong, denied it was in talks with part owner Singapore Airlines about extending its code sharing arrangements from Singapore to Sydney. Virgin Atlantic, 49% owned by Singapore Airlines, began flying between Sydney and the United Kingdom via Hong Kong in December. The London-Heathrow to Hong Kong route is generally doing well but not the Hong Kong-Sydney sector, Virgin Atlantic claims that the Sydney route is now making a profit, and are looking at increasing their frequency from 7 to 14 flights per week in 12 to 18 months.

On November 17, 2006, Singapore Airlines announced that it will be expanding its codeshare arrangement with Virgin Atlantic Airways to include Virgin's London-Heathrow-LAX, San Francisco, and Dubai routes, as well as Singapore Airline's Singapore-Sydney routes.[8]

Incidents and accidents

See also: List of accidents and incidents on commercial airliners - Singapore Airlines

• On 26 March 1991, Flight 117, on a flight from Kuala Lumpur to Singapore, was hijacked in mid-flight by four Pakistanis who demanded that the plane be flown to Sydney. The crisis ended at Singapore Changi Airport, where all four were killed by members of the Singapore Special Operations Force.

• On 31 October 2000, Singapore Airlines Flight 006, a Boeing 747-400 flying on a Singapore to Los Angeles via Taipei route rammed into construction equipment while attempting to take off from a closed runway at Chiang Kai Shek International Airport, caught fire and was destroyed, killing 79 passengers and 3 crew members. The accident prompted the airline to change the flight number of this route from 006 to 030 and to remove the "Tropical Megatop" livery on the accident aircraft's sister ship. Two of the 123 passengers and crew suffered injuries. Dozens of survivors and relatives of those killed have filed lawsuits against the airline and Taiwanese authorities.

• On 19 April, 2005, a Singapore Airlines Boeing 777-200ER stopped 194 meters (640 feet) beyond a painted stop line at Bangkok International Airport. Its left wing tip was clipped by a Thai Airways International Airbus A330-300 taxiing for take-off.

External links

• Singapore Airlines (company website)