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Max Goldberg

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Max Goldberg, 2024

Max Goldberg is co-owner of Strategic Hospitality, the company responsible for dynamic destinations across Nashville, including Merchants, The Patterson House, The Catbird Seat, The Band Box and The Country Club located in First Horizon Park, Bastion, Henrietta Red, Locust, Taqueria Zepeda in GEODIS Park, Kisser, and recently opened in the Nashville International Airport, Kitty Hawk Eat + Drink, Voodoo Doughnut, The Titans Press Box, and The Music City Shop.[1] Strategic Hospitality proudly operates Friends In Low Places Bar & Honky-Tonk, owned by Garth Brooks and Trisha Yearwood, which opened in November 2023.[2] Created in 2006 as a modest company of two, Strategic Hospitality has grown to a thriving hospitality group employing over 500 people across each of its venues.

Max is active in the Nashville community by sitting on the boards for the Nashville Convention and Visitors Bureau, Oz Arts Nashville, and the Community Foundation.[3][4] He is a member of the Young Presidents Organization, Entrepreneurs Organization, Urban Land Institute, a 2016 graduate from Leadership Nashville, and a member of the 2019 class of Henry Crown Fellowship within the Aspen Global Leadership Network at the Aspen Institute.[5] Max was recognized as one of Forbes 30 Under 30 in 2013, Nashville Business Journal 40 Under 40 2016, and Nashville Business Journal Power 100 in 2015, 2016, 2017, 2018, 2020, and 2023.[3][6][7][8][9][10] In 2023, Strategic Hospitality was honored as The Next Awards’ Market Leaders in Real Estate, Hospitality, and Construction.[11][12] In 2024, Max starred in the “Friends In Low Places: Building The Oasis” docuseries on Amazon Prime, which provides viewers an insider's view on the creation of the bar & honky-tonk.[13]

The Goldberg brothers were nominated for the James Beard Foundation Award for Outstanding Restaurateur in 2015, 2016, 2018, 2019, and 2020 James Beard Foundation Awards, recognizing their contributions to the hospitality industry.[2][14][15] Furthering Strategic Hospitality’s reputation as leaders in hospitality, Julia Sullivan, chef and co-owner of Henrietta Red, was honored as a Nominee for Best Chef: Southeast by the James Beard Foundation in 2020, as well as Josh Habiger, chef and co-owner of Bastion, in 2023.[16][17][18] In 2024, Brian Lea and Leina Horii, the husband-and-wife duo behind Kisser, were honored as a Nominee for Best New Restaurant by the James Beard Foundation.[19]

Early Life and Education

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Max Goldberg was born and raised in Nashville, Tennessee. He attended the University of Denver, where he graduated with honors, earning a double major in Business Management and Economics.[20] During his time at the university, he served as Student Body President and was awarded The Pioneer Award, the highest honor given to students for their contributions to the campus community. Max Goldberg frequently returns to Denver as a guest lecturer for the Pioneer Leadership Series.

Career

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After graduating, Max Goldberg moved to New York City and began his career with the Dilenschneider Group, followed by a stint at Ruder Finn, both strategic consulting firms in Manhattan. In 2007, Max Goldberg returned to Nashville to pursue his passion for hospitality by partnering with his brother, Benjamin, to form Strategic Hospitality.

Since its founding in 2006, Strategic Hospitality has grown from a modest operation into a thriving company with over 500 employees. The Goldberg brothers have been recognized for their contributions to the industry, receiving nominations for the James Beard Foundation Awards for Outstanding Restaurateur in 2015, 2016, 2018, 2019, and 2020.[2][21][22]

Community Involvement

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Max Goldberg is deeply involved in the Nashville community, serving on the boards of the Nashville Convention and Visitors Bureau, Oz Arts Nashville, and the Community Foundation of Middle Tennessee.[3][4] He is also a member of the Young Presidents Organization, Entrepreneurs Organization, and Urban Land Institute. In 2016, Max Goldberg graduated from Leadership Nashville and, in 2019, he was selected as a Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute.[5]

Awards and Recognition

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Max Goldberg has been recognized with numerous awards throughout his career, including being named to Forbes’ 30 Under 30 list in 2013 and the Nashville Business Journal’s 40 Under 40 in 2016.[3][9][6] He has also appeared on the Nashville Business Journal’s Power 100 list in 2015, 2016, 2017, 2018, 2020, and 2023.[7][8][10] In 2023, Strategic Hospitality was honored as The Next Awards’ Market Leaders in Real Estate, Hospitality, and Construction.[12] Max Goldberg also starred in the 2024 Amazon Prime docuseries “Friends In Low Places: Building The Oasis,” which chronicles the creation of the Friends In Low Places Bar & Honky-Tonk.[2][23]

Personal Life

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Max Goldberg enjoys outdoor activities such as fly fishing, skiing, hunting, golfing, and scuba diving. Max Goldberg lives in Nashville with his wife, Alice, and their two French bulldogs, Jolene and Onyx.

References

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  1. ^ Barwick, Thomas (August 29, 2023). "Top of The List: Nashville's largest restaurant groups". Nashville Business Journal. ISSN 1546-0473. Retrieved 2024-10-30.
  2. ^ a b c d Windsor, Pam (March 7, 2024). "Garth Brooks & Trisha Yearwood Open Nashville Honky Tonk As Amazon Streams Docuseries On Building It". Forbes. ISSN 0015-6914. Retrieved 2024-10-30.
  3. ^ a b c d Music Row (August 29, 2024). "NCVC Adds Six To Board Of Directors". MusicRow. Retrieved 2024-12-02. via MusicRow
  4. ^ a b Aspen Institute. "Max Goldberg Profile". Aspen Global Leadership Network. Retrieved 2024-12-02.
  5. ^ a b The Aspen Institute (March 7, 2019). "Aspen Institute Mobilizes New Generation of Leaders to Positively Impact Society". Globe Newswire. Retrieved 2024-10-30. -- via GlobeNewswire
  6. ^ a b Morgan, Nathan (September 28, 2016). "40 Under 40: Max Goldberg, Strategic Hospitality". Nashville Business Journal. ISSN 1546-0473. Retrieved 2024-10-30
  7. ^ a b Nashville Business Journal (2017). "NBJ's 2017 Power 100". Nashville Business Journal. Retrieved 2024-10-30. -- via Nashville Business Journal
  8. ^ a b Becker, Lori (October 18, 2018). "Here are your 2018 Power 100: Trendsetters". Nashville Business Journal. Retrieved 2024-10-30. -- via Nashville Business Journal
  9. ^ a b The Aspen Institute. "Leading with Values: How the Food and Tourism Industries Will Adapt for the Post-Pandemic World". The Aspen Institute. Retrieved 2024-10-30. -- via The Aspen Institute
  10. ^ a b Nashville Business Journal (October 16, 2023). "2023 Power 100: Nashville’s Most Powerful and Influential People". Nashville Business Journal. Retrieved 2024-10-30. -- via Nashville Business Journal
  11. ^ Nashville Entrepreneur Center (October 24, 2023). "2023 NEXT Awards Winners Unveiled". Nashville Entrepreneur Center. Retrieved 2024-12-02.
  12. ^ a b Nashville Entrepreneur Center (October 24, 2023). "Nashville Entrepreneur Center Announces 2023 NEXT Awards Winners". Nashville Entrepreneur Center. Retrieved 2024-10-30. -- via Nashville Entrepreneur Center
  13. ^ Capron, Maddie (November 2, 2023). "What to know about Garth Brooks' new Nashville bar, Friends in Low Places". ABC News. Retrieved 2024-12-02.
  14. ^ Cavendish, Steve (February 18, 2015). "Tandy Wilson, Patterson House, and Goldberg Brothers on Beard Award Semifinal List". Nashville Scene. Retrieved 2024-10-30. -- via Nashville Scene
  15. ^ James Beard Foundation (n.d.). "James Beard Foundation Awards Search – Nashville". James Beard Foundation. Retrieved 2024-10-30. -- via James Beard Foundation
  16. ^ James Beard Foundation (February 26, 2020). "The 2020 James Beard Award Semifinalists". James Beard Foundation. Retrieved 2024-12-02.
  17. ^ Timms, Mariah (February 27, 2020). "Tennessee again has 8 semifinalists for the James Beard Awards". The Tennessean. ISSN 1943-4742. Retrieved 2024-10-30. -- via The Tennessean
  18. ^ James Beard Foundation (March 29, 2023). "The 2023 James Beard Restaurant and Chef Awards Nominees". James Beard Foundation. Retrieved 2024-12-02.
  19. ^ Stephens, Bill (April 3, 2024). "Nashville’s Only 2024 James Beard Award Finalist Is Kisser". Eater Nashville. Retrieved 2024-12-02.
  20. ^ University of Denver (n.d.). "Striking Gold in Music City". University of Denver. Retrieved 2024-10-30. -- via University of Denver
  21. ^ Cavendish, Steve (February 18, 2015). "Tandy Wilson, Patterson House, and Goldberg Brothers on Beard Award Semifinal List". Nashville Scene. Retrieved 2024-10-30. -- via Nashville Scene
  22. ^ James Beard Foundation (n.d.). "James Beard Foundation Awards Search – Nashville". James Beard Foundation. Retrieved 2024-10-30. -- via James Beard Foundation
  23. ^ Juneau, Jen (February 29, 2024). "Garth Brooks and Trisha Yearwood Tease 'Friends in Low Places' Docuseries". People. Retrieved 2024-12-02.
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