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UP nahi dekha toh India nahi dekha

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UP nahi dekha toh India nahi dekha (transl. If you have not seen UP, then you have not seen India too) is a tourism campaign launched by the Government of Uttar Pradesh in 2018 with the aim to attract more tourists to the state.[1] The Government also engaged the Indian arm McCann Erickson for its branding, the CEO of the company is Prasoon Joshi.[2][3]

References

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  1. ^ "Yogi government ropes in celebs, introduces new policies to boost tourism in UP".
  2. ^ "BJP ropes in Prasoon Joshi's McCann to promote brand UP for tourism". The Economic Times.
  3. ^ "UP governor unveils new Kumbh logo". 13 December 2017.

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