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DTAC

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Total Access Communication
Company typePublic
SET: DTAC
SGX: B2W
IndustryTelecommunications
Founded31 August 1989; 35 years ago (1989-08-31)
FounderBoonchai Bencharongkul
Defunct1 March 2023; 20 months ago (2023-03-01)
FateAcquired by True Corporation in 2023
SuccessorTrue Corporation
HeadquartersBangkok,
Thailand
Key people
Sharad Mehrotra (CEO)
ProductsMobile, Internet
RevenueDecrease 80.753 billion baht
US$ 2.3 billion (FY 2022)[1]
Decrease 5.893 billion baht (2015)
Total assetsIncrease 110.965 billion baht (2015)
ParentBCTN Holding
Telenor
Websitewww.dtac.co.th

Total Access Communication Public Company Limited (commonly known as DTAC, and stylized as DTAC or dtac) is a GSM mobile phone company in Thailand. It is the nation's third largest GSM phone company, after AIS and True.[2][3] DTAC is owned by Norwegian company Telenor both directly and indirectly, and both companies share the same logo.[4] As of 31 December 2011, DTAC had 23.2 million subscribers with a market share of subscribers at around 30 percent.[5] As of 2019, the company has 20.642 million mobile subscriptions and 3904 employees. It is listed on the Singapore Exchange and the Stock Exchange of Thailand.[6]

In 2015 DTAC reported total assets of 110,965 million baht, with revenues of 87,753 million baht, and a net profit of 5,893 million baht.[7]

As of 11 April 2012, DTAC's parent company became BCTN Holding.[8]

DTAC has won the "Best Mobile Operator of Thailand" award for three consecutive years (2005–2007) from Asian MobileNews Awards 2007, organized by Asian MobileNews Magazine.

On November 22, 2021, Telenor and Charoen Pokphand Group, officially announced they have agreed to explore a US$8.6 billion merger plan between Thailand's second and third largest telecom operators (by subscribers), True Corporation (TRUE) and Total Access Communication (DTAC) – The proposed merger is subject to regulatory approvals. The merger is expected to be completed by late-September 2022.[9][10] The merger was "acknowledged" by the regulator NBTC at a meeting on October 20, 2022.[11] The newly merged company still retain the True Corporation name, which was founded on March 1, 2023, and it was listed on the Stock Exchange of Thailand under the stock ticker symbol TRUE on March 3, 2023.[12]

Services and coverage

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Dtac center at Central Silom Complex

DTAC claims to have the second-widest coverage nationwide, compared to its main rival AIS, with more than 13,000 base stations installed as of 2016 on the 850 MHz, 1800 MHz and 2100 MHz bands.

As of 2013 DTAC is offering both EDGE and 3G services on its postpaid and prepaid brands DTAC Happy. Unlimited Internet access stands at a price of 999 baht per month or 49 baht per day (numerous cheaper hourly packages are available, and, in 2010, traffic-based packages were also introduced, obviously due to the increasing popularity of smartphones). DTAC has international roaming agreements with 147 countries.

Currently DTAC is offering 3G commercial service as seen on this coverage map.[13][14] 3G+ service can be used with 3G+ compatible mobile devices (WCDMA 850 and 2100 and/or HSPA/HSPA+ 850 and 2100) with speeds of up to 42 Mbit/s.

4G LTE service is available as of 2014 on the 2100 MHz band, and the enhanced 4G LTE service on the 1800 MHz and 2100 MHz bands (Not Carrier Aggregation) has been available in the major areas of Bangkok since October 2015[15] and had extended their coverage level to the major areas of the country since March 2016, and claims to have their 4G LTE coverage nationwide within the end of 2016.[16] DTAC claims to have their 4G LTE network 3 times faster than before.[16]

In February 2020, the company announced plans to launch first home-based ultra-high-speed broadband service by June on the 26-gigahertz range it secured in the 5G spectrum licence auction.[17]

Subsidiaries

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DTAC includes the following subsidiaries:

  • DTAC TriNet, operates on 2100 MHz 3G and 4G.
  • DTAC Phone
  • DTAC Accelerate (now discontinued)

Competitors

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See also

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References

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  1. ^ Executive Summary (PDF)
  2. ^ "DTAC in plans to launch "People's IPO"". New Europe. Archived from the original on 2008-03-10. Retrieved 2007-11-18.
  3. ^ "Verso and Comnet Provide Thailand's Second Largest Mobile Phone Operator with NetPerformer Solution; Verso's Bandwidth Optimization Solution to Connect Call Centers throughout Thailand". Findarticles.com. 18 October 2005. Retrieved 2007-11-18.
  4. ^ "DTAC Major Shareholder". Stock Exchange of Thailand. Retrieved 23 Jun 2010.
  5. ^ DTAC (2010). Annual Report 2009 (PDF). Archived from the original (PDF) on 2010-07-05. Retrieved 23 Jun 2010.
  6. ^ "dtac, Thailand". Telenor Group. Archived from the original on 2023-01-29. Retrieved 2020-03-19.
  7. ^ Annual Report 2015. DTAC. 2016. Retrieved 28 November 2016.
  8. ^ "ดีแทคปรับโครงสร้างผู้ถือหุ้นใหญ่ เบญจรงคกุลถือหุ้นเพิ่มเพื่อลดความเป็นบริษัทต่างชาติ". Blognone.
  9. ^ "A deep dive into the TRUE/DTAC merger in Thailand". Yozzo.com. Retrieved 2022-01-06.
  10. ^ "DTAC และ TRUE แจ้งดำเนินการควบรวมต่อ". Thanachart Securities. Retrieved 2022-03-15.
  11. ^ Thai telecoms regulator allows $7.3bn True-DTAC merger
  12. ^ Merged True-DTAC to be called True Corp
  13. ^ "dtac Network coverage". dtac.co.th.
  14. ^ "DTAC 3G/4G Coverage map". DTAC Website. Retrieved 14 Mar 2016.
  15. ^ "dtac to launch the fastest 4G on widest bandwidth soon". DTAC Website. Retrieved 14 Mar 2016.
  16. ^ a b "dtac invests 70 billion Baht to introduce Super 4G and to launch never-seen-before offerings for customers". DTAC Website. Retrieved 14 Mar 2016.
  17. ^ "DTAC teases plan for 26GHz 5G licences". Bangkok Post. Retrieved 2020-03-19.
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