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The Most Beautiful Moment in Life, Pt. 2

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The Most Beautiful Moment in Life, Pt. 2
Blue version and digital cover
EP by
BTS
ReleasedNovember 30, 2015
Recorded2015
Genre
Length34:21
LanguageKorean
Label
Producer
BTS chronology
The Most Beautiful Moment in Life, Pt. 1
(2015) 		The Most Beautiful Moment in Life, Pt. 2
(2015) 		The Most Beautiful Moment in Life: Young Forever
(2016)
Singles from The Most Beautiful Moment in Life, Pt. 2
  1. "Run"
    Released: November 30, 2015
Alternate cover
Peach version cover
Korean title
Hangul
화양연화 pt.2
Hanja
花樣年華 pt.2
Revised RomanizationHwayangyeonhwa pt.2
McCune–ReischauerHwayangyŏnhwa pt.2
Professional ratings
Review scores
SourceRating
AllMusic[2]

The Most Beautiful Moment in Life, Pt. 2 (Korean: 화양연화 pt.2; Hanja: 花樣年華 pt.2; RR: Hwayangyeonhwa pt.2) is the fourth extended play (EP) by South Korean boy band BTS. It was released on November 30, 2015, by Big Hit Entertainment. Available in two versions, the EP comprises nine tracks, with "Run" as its lead single.

Background and release

[edit]

On September 8, 2015, Big Hit Entertainment released the “화양연화 on stage : prologue” video on Naver V LIVE,[3] announcing their upcoming comeback and concert tour, 2015 BTS LIVE "The Most Beautiful Moment in Life On Stage".[4] The prologue video included previews of the album tracks “Butterfly", “Ma City", and “Outro: House of Cards". In the video, it was indicated that the album release was originally scheduled for October; the release, however, was ultimately delayed to November 30. On November 17, an animated comeback trailer was uploaded on Big Hit Entertainment's YouTube channel,[5] which featured the album track "Intro: Never Mind" performed by Suga, RM, and J-Hope.[6] On November 19 and 20, short clips of each BTS member were uploaded onto their official Instagram account, with clues hinting at an upcoming event related to the album release. Subsequently, on November 20, Big Hit Entertainment announced the 'Butterfly Dream: BTS Open Media Exhibition' event,[7] which was later hosted on December 1–8 in Seoul.

On November 23, BTS released the first set of album concept photos through their official Facebook and Instagram accounts, accompanied with the caption: "Je Ne Regrette Rien",[8] which means "I regret nothing" in French. On November 24, a second set of concept photos was revealed with the caption: "Papillon",[9] which translates to "butterfly." The album would be available in two cover design versions, Blue and Peach. Both versions would include a 98-page photobook, a random photocard, and one limited edition poster.[10] On November 24, special bonus concept photos were released through Naver Music.[11]

On November 25, a music video teaser for the album's lead single, "Run", was released through Big Hit Entertainment's official YouTube channel.[9] On November 26, the album track list, containing nine songs, was shared on the group's official Twitter account, and the album preview was uploaded on YouTube.[12] Additionally, short clips of behind the scenes footage from the "Run" music video was uploaded on the group's Instagram. On November 27, BTS released a track from the album, "Ma City", on their official homepage for free pre-streaming, available for a limited period of 24 hours.[13] At the press conference for their concert held the same day, BTS stated: “Part one explained how youth is tiring and difficult, and it also touched on how we feel like we're always on edge. Part two will have a more adventurous and daring feel to it. That's why our title song is 'RUN'."[14] The EP was released on November 30.[15]

Promotions

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BTS held a press conference on November 27 to discuss the release of the new album and the beginning of their concert tour.[14] On the same day, they performed the new songs from the album for the first time at the 2015 BTS LIVE "The Most Beautiful Moment in Life On Stage" concert at the SK Olympic Handball Gymnasium in Seoul.[16] On December 1–8, BTS held the 'Butterfly Dream: BTS Open Media Exhibition',[17] for which they invited six hundred fans to view the exhibits as well as to celebrate the release of the album.[18] BTS began broadcast promotions on Mnet, with their first comeback stage performance held at the 2015 Mnet Asian Music Awards in Hong Kong.[19][20] The group subsequently appeared on several domestic music programs, including The Show, Music Core, Show Champion, Inkigayo, and Music Bank.[21] Promotions concluded with a final performance of "Run" aired on the January 3 broadcast of Inkigayo. The single was used as the theme for a Puma Korea advertisement after BTS became the spokesmodel for the brand.[22]

Commercial performance

[edit]

On November 26, it was reported that pre-orders for The Most Beautiful Moment in Life, Part 2 had surpassed 150,000 copies,[16] exceeding the group's previous record with The Most Beautiful Moment in Life, Part 1. The 2015 BTS LIVE "The Most Beautiful Moment in Life On Stage" concerts in Seoul, held from November 27–29, attracted 13,500 attendees overall,[16] with tickets selling out immediately after they went on sale. The December 8 and 9 concert dates for Yokohama Arena in Japan were similarly successful, garnering 25,000 attendees in total.[23]

Within the first week alone, sales for the EP reached nearly 90,000 copies on the Hanteo real-time album sales chart.[24] It subsequently debuted at number one on the Gaon Weekly Album Chart for the period dated November 29–December 5, 2015,[25] while all nine tracks from the extended play entered the corresponding issue of the Gaon Weekly Digital Chart for the same period.[26] The EP topped the Gaon Monthly Album Chart for November, becoming the first BTS album to do so.[27] It went on to become the fifth best-selling album of 2015 in South Korea, recording 274,135 copies sold on the year-end Gaon Album Chart.[28]

In the United States, The Most Beautiful Moment in Life, Part 2 debuted at number 171 on the Billboard 200, with 5,000 copies sold, becoming the band's first release to enter the chart.[29] It also peaked at number one on the Heatseekers Albums and World Albums charts.[29] The EP spent four weeks at number one on the latter, making BTS the first K-pop act to have the same release spend more than one week atop the World ranking[30][31]—it remained on the chart for 22 weeks.[32] All nine of the EP's tracks simultaneously debuted on the World Digital Songs chart: "Run" at number 3, "Butterfly" at number 4, "Silver Spoon" at number 8, "Ma City" at number 9, "Dead Leaves" at number 10, "Outro: House Of Cards" at number 11, "Whalien 52" at number 14, and "Intro: Never Mind" at number 19,[33] the most entries BTS had ever managed to chart up to that point. "Butterfly" additionally peaked at number 91 on the Billboard Philippines Hot 100.[34]

Accolades

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Billboard ranked The Most Beautiful Moment in Life, Part 2 fourth on its list of "The 10 Best K-pop Albums of 2015". The list's contributing writers commented that "Pt. 2 solidifies BTS' place in the K-pop scene as the band not only showcased their emotional take on hip-hop with the single "RUN," but proved they aren't afraid to tackle topics typically avoided by most K-pop acts."[35] The EP's lead single "Run" ranked third on the outlet's corresponding list of "The 20 Best K-pop Songs of 2015".[36] In 2017, "Whalien 52" was included on its critics picks list of "The 40 Best K-Pop Deep Cuts of the Decade So Far", at number seven.[37]

Track listing

[edit]

Credits adapted from Naver.[38]

No.TitleWriter(s)Producer(s)Length
1."Intro: Never Mind"
  • Slow Rabbit
2:18
2."Run"
  • Pdogg
3:57
3."Butterfly"
  • "Hitman" Bang
  • Slow Rabbit
  • Pdogg
  • Brother Su
  • RM
  • Suga
  • J-Hope
  • Pdogg
4:00
4."Whalien 52"
  • Pdogg
  • Brother Su
  • "Hitman" Bang
  • RM
  • Suga
  • J-Hope
  • Slow Rabbit
  • Pdogg
4:04
5."Ma City"
  • Pdogg
  • "Hitman" Bang
  • RM
  • Suga
  • J-Hope
  • Pdogg
4:18
6."뱁새" (Baepsae / Silver Spoon)
  • Pdogg
  • Supreme Boi
  • RM
  • Slow Rabbit
  • Pdogg
3:54
7."Skit: One Night in a Strange City" 
  • Pdogg
  • "Hitman" Bang
  • Slow Rabbit
4:25
8."고엽" (Goyeop / Autumn Leaves)
  • Suga
  • Slow Rabbit
  • Jungkook
  • "Hitman" Bang
  • RM
  • J-Hope
  • Pdogg
  • Suga
  • Slow Rabbit
4:28
9."Outro: House of Cards"
  • Slow Rabbit
  • Brother Su
  • "Hitman" Bang
  • Slow Rabbit
2:57
Total length:34:21

Charts

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Sales

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Chart Sales
South Korea (Gaon) 717,552[53]
United States 5,000[29]
Japan (Oricon) 14,051[54]

Release history

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Country Date Format Label
South Korea November 30, 2015 CD, Digital download Big Hit Entertainment
Various

See also

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References

[edit]
  1. ^ "花様年華 pt.2 (日本仕様盤) - BTS (防弾少年団)" [The Most Beautiful Moment in Life by part. 2BTS]. Tower Records Japan (in Japanese). Archived from the original on April 21, 2019. Retrieved April 21, 2019.
  2. ^ Yeung, Neil Z. "The Most Beautiful Moment in Life, Pt. 2 - BTS". Allmusic. Archived from the original on June 2, 2019. Retrieved June 2, 2019.
  3. ^ Park, So Young (September 8, 2015). "BTS's high quality comeback teaser video like a movie is 'hot'". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  4. ^ Park, So Young (October 28, 2015). "BTS confirmed their comeback on November 30... Revealing new song at the concert". OSEN. Archived from the original on September 24, 2017. Retrieved September 29, 2017 – via Naver Starcast.
  5. ^ "화양연화 pt.2 Comeback Trailer". YouTube. November 17, 2015. Archived from the original on April 24, 2017. Retrieved September 24, 2017.
  6. ^ :
  7. ^ Sun, Mi Kyung (November 20, 2015). "BTS to hold media exhibition to celebrate release of 'The Best Moment In Life pt.2'". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  8. ^ Park, So Young (November 23, 2015). "BTS's 'concept photo' for 7 different youths... Blast of expectation for the comeback". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  9. ^ a b J. K (November 24, 2015). "BTS Drops Stunning Concept Photos for Comeback". Soompi. Archived from the original on November 23, 2015. Retrieved November 23, 2015.
  10. ^ "화양연화 Pt.2 (Blue, Peach) on BTS X OFFICIALSHOP". BTS Official Shop. Archived from the original on September 25, 2017. Retrieved September 25, 2017.
  11. ^ 네이버뮤직 단독 공개 컷. Naver Music (in Korean). Archived from the original on December 10, 2018. Retrieved October 25, 2017.
  12. ^ Sun, Mi Kyung (November 26, 2015). "BTS's fully filled tracklist for 'The Best Moment In Life pt.2'". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  13. ^ Pyo, Jae Min (November 27, 2015). "BTS to have surprise release of a new song 'Ma City'". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  14. ^ a b JiwonYu (November 27, 2015). "BTS Explains the True Meaning Behind Their New Title Track". Soompi. Archived from the original on December 1, 2015. Retrieved December 1, 2015.
  15. ^ "The Most Beautiful Moment In Life, Pt. 2 by BTS on iTunes". iTunes.
  16. ^ a b c Seon Mi Kyung (November 28, 2015). "The reason why BTS is 'trend of trend'". Naver. OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017.
  17. ^ "Butterfly Dream: Open Media Exhibition Live Show". Archived from the original on September 24, 2017. Retrieved September 24, 2017.
  18. ^ Lee Jeonghyuk. "방탄소년단, 미디어 전시회 개막. 첫날부터 600명 방문". Naver. Archived from the original on October 26, 2017. Retrieved October 25, 2017.
  19. ^ Choi Na Young (November 24, 2015). "BTS to have comeback stage at '2015 MAMA'". Naver. OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017.
  20. ^ Jeon Su Mi (November 24, 2015). "BTS to Make Broadcast Comeback at 2015 MAMA". Mwave. Archived from the original on September 24, 2017. Retrieved September 22, 2017.
  21. ^ Lee Ji Suk (December 4, 2015). "BTS Gets Pumped Ahead of 'Music Bank' Rehearsal". Mwave. Archived from the original on September 24, 2017. Retrieved September 22, 2017.
  22. ^ NaverStarcast (November 20, 2015). "[STARCAST] "RUN X3, again" ... BTS, running in the rain". Naver. NAVERENTER. Archived from the original on September 24, 2017. Retrieved September 22, 2017.
  23. ^ Lee, Jung-hyeok (December 10, 2015). 방탄소년단, 日 아레나 입성. 2만5천명 몰려 [BTS enters Japanese arena. 25,000 people attended.]. Sports Chosun (in Korean). Archived from the original on November 12, 2017. Retrieved November 11, 2017.
  24. ^ Park, So Young (December 7, 2015). "BTS selling the album in amazing speed... Reached nearly 90,000 already". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  25. ^ a b 2015년 50주차 Album Chart [Album Chart – Week 50 of 2015]. gaonchart.co.kr (in Korean). Archived from the original on December 11, 2015. Retrieved December 10, 2015.
  26. ^ 2015년 50주차 Digital Chart [Digital Chart – Week 50 of 2015]. gaonchart.co.kr (in Korean). Archived from the original on December 11, 2015. Retrieved September 22, 2017.
  27. ^ a b 2015년 11월 Album Chart [Album Chart – November 2015]. gaonchart.co.kr (in Korean). Archived from the original on December 10, 2015. Retrieved December 10, 2015.
  28. ^ a b 2015년 Album Chart. gaonchart.co.kr (in Korean). Archived from the original on January 11, 2016. Retrieved January 21, 2017.
  29. ^ a b c Benjamin, Jeff (December 7, 2015). "BTS Break into Billboard 200 With 'The Most Beautiful Moment in Life, Pt. 2'". Billboard. Archived from the original on January 23, 2017. Retrieved December 8, 2015.
  30. ^ Benjamin, Jeff (January 5, 2016). "BTS' 'Most Beautiful Moment in Life, Pt. 2' Returns to No. 1 on World Albums". Billboard. Archived from the original on June 23, 2016. Retrieved January 7, 2016.
  31. ^ Benjamin, Jeff (January 21, 2016). "BTS Notch Fourth Week Atop World Albums Chart With 'The Most Beautiful Moment in Life, Pt. 2'". Billboard. Archived from the original on December 3, 2017. Retrieved November 11, 2017.
  32. ^ Jung, Jun Hwa (March 17, 2016). "BTS to break records, never ends". OSEN. Archived from the original on September 24, 2017. Retrieved September 22, 2017 – via Naver Starcast.
  33. ^ "World Digital Song Sales (The week December 19, 2015)". Billboard. Archived from the original on December 10, 2019. Retrieved September 26, 2022.
  34. ^ "BillboardPH Hot 100 – August 14". Billboard Philippines. August 14, 2017. Archived from the original on August 17, 2017. Retrieved September 24, 2017.
  35. ^ Benjamin, Jeff; Oak, Jessica (December 30, 2015). "The 10 Best K-Pop Albums of 2015". Billboard. Archived from the original on January 1, 2016. Retrieved November 11, 2017.
  36. ^ Benjamin, Jeff; Oak, Jessica (December 30, 2015). "The 20 Best K-Pop Songs of 2015". Billboard. Archived from the original on February 26, 2016. Retrieved November 11, 2017.
  37. ^ Benjamin, Jeff; Herman, Tamar; Kelley, Caitlin (December 1, 2017). "The 40 Best K-Pop Deep Cuts of the Decade So Far: Critics' Picks". Billboard. Archived from the original on December 31, 2018. Retrieved December 30, 2018.
  38. ^ "화양연화 pt.2". naver (in Korean). November 30, 2015. Archived from the original on March 22, 2019. Retrieved October 12, 2018.
  39. ^ "Album Top 40 slágerlista – 2022. 19. hét" (in Hungarian). MAHASZ. Retrieved May 20, 2022.
  40. ^ 週間 CDアルバムランキング 2015年12月14日付. Oricon Chart (in Japanese). December 9, 2015. Archived from the original on December 9, 2015. Retrieved December 9, 2015.
  41. ^ "BTS Chart History (Billboard 200)". Billboard. Retrieved November 24, 2022.
  42. ^ "BTS – Chart history | Top Heatseekers". www.billboard.com. Archived from the original on July 23, 2016. Retrieved January 7, 2016.
  43. ^ "BTS Chart History (Independent Albums)". Billboard. Retrieved November 24, 2022.
  44. ^ "Billboard Top Current Album: Week December 19". Billboard Charts. Archived from the original on May 6, 2018. Retrieved September 24, 2017.
  45. ^ "BTS Chart History (World Albums)". Billboard.
  46. ^ "2016년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on September 23, 2018. Retrieved January 21, 2017.
  47. ^ Benjamin, Jeff (December 13, 2016). "The Year in World Music Charts: BTS and GOT7 Hit New Heights for K-Pop Acts". Billboard. Archived from the original on April 23, 2018. Retrieved January 31, 2018.
  48. ^ "2017년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on June 3, 2019. Retrieved January 12, 2019.
  49. ^ "2018년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on March 22, 2019. Retrieved January 12, 2019.
  50. ^ "2019년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on August 10, 2019. Retrieved January 10, 2020.
  51. ^ "2020년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on January 8, 2021. Retrieved January 8, 2021.
  52. ^ "2021년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on January 7, 2022. Retrieved January 7, 2022.
  53. ^ Gaon Chart Sales:
  54. ^ 月間 CDアルバムランキング 2015年12月度 (in Japanese). Oricon. January 6, 2016. Archived from the original on January 6, 2016. Retrieved January 6, 2016.
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