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The Most Beautiful Moment in Life, Pt. 1

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The Most Beautiful Moment in Life, Pt. 1
Pink version and digital cover
EP by
BTS
ReleasedApril 29, 2015
Recorded2015
Genre
Length31:27
LanguageKorean
Label
Producer
BTS chronology
Wake Up
(2014) 		The Most Beautiful Moment in Life, Pt. 1
(2015) 		The Most Beautiful Moment in Life, Pt. 2
(2015)
Singles from The Most Beautiful Moment in Life, Pt. 1
  1. "I Need U"
    Released: April 29, 2015
  2. "Dope"
    Released: June 24, 2015
Alternate cover
White version cover
Korean title
Hangul
화양연화 pt.1
Hanja
花樣年華 pt.1
Revised RomanizationHwayangyeonhwa pt.1
McCune–ReischauerHwayangyŏnhwa pt.1

The Most Beautiful Moment in Life, Pt. 1 (Korean: 화양연화 pt.1; Hanja: 花樣年華 pt.1; RR: Hwayangyeonhwa pt.1) is the third extended play by South Korean boy band BTS. Released on April 29, 2015, by Big Hit Entertainment,[3] the nine-track album was made available in two versions, with "I Need U" as its lead single and "Dope (It's awesome 쩔어)" as a promoted follow-up single.

Background and release

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Shifting their sound and image from solely aggressive, masculine hip hop to more diverse styles,[4] BTS wanted to express the beauty and anxiousness of "youth" and settled on the title of "花樣年華" (Korean: 화양연화; RR: Hwayangyeonhwa), loosely interpreted to define "youth" as "the most beautiful moment in life."[5] On April 6, 2015, BTS announced their comeback date for April 29, and revealed that all members participated in writing songs for the album.[6] On April 17, an animated comeback trailer[7] was uploaded on Big Hit Entertainment's official YouTube channel, which featured the album's intro track performed by Suga.[8] On April 19, Big Hit Entertainment announced the title of the album, and the first set of member concept photos[9] was posted on their official Twitter account. Along with the reveal of the second set of concept photos,[10] it was stated that two different cover design versions of the album would be released, Pink and White. The album would also include a 120-page photobook and a random photo card.[11] Big Hit Entertainment released the first music video teaser for the album's lead single "I Need U" on April 23.[12] On April 26, the album's track list was revealed, and an album preview was uploaded on Big Hit Entertainment's YouTube channel.[13] Two of the album's tracks, "Boyz with Fun" and "Converse High," had previously been previewed at the 2015 BTS Live Trilogy Episode I: BTS Begins concert held in Seoul on March 29.[14]

On June 14, BTS posted concept photos[15][16] for the follow-up promotion track "Dope (쩔어)" through their official Facebook page, captioned with the opening line of the song: “Welcome, first time with BTS?"

Promotion

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Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swears and brand names, such as Converse, Chanel, and Alexander McQueen.[17] The latter track was also deemed unfit for broadcast by MBC.[18] "I Need U" was approved for broadcast and BTS held their first comeback stage performance on M Countdown on April 30.[19] A music video for the song was released that same day.[20] On April 29, prior to the release of the music video at midnight, BTS broadcast a live comeback special, I NEED U, BTS ON AIR, through Naver Starcast.[21][22] The group went on to successfully promote across multiple channels and various programs, including on KBS, MBC, SBS, and Arirang TV.[23] BTS wrapped up promotions for "I Need U" with a final performance on the May 31 broadcast of Inkigayo.

On June 13, BTS announced plans to hold follow-up music show promotions with the track "Dope (쩔어)".[24] A music video for the song was released on YouTube on June 24.[25] It features each of the members dressed up to represent various occupations, such as a police officer or office worker, while dancing fast-paced choreography.[26] The dance was choreographed by Keone Madrid, and the music video was produced and directed by GDW.[27] BTS held their first performance of the song on the June 25 broadcast of M Countdown,[28] and concluded promotions on July 5 with a final performance on Inkigayo. "Dope" gained considerable attention internationally as it became the subject of numerous reaction videos on YouTube, the most noteworthy being from the Fine Brothers channel,[29] and went on to become BTS' first music video to surpass 100 million views on the platform. This made BTS the first K-pop group outside of the "big three" Korean entertainment agencies—SM, YG, and JYP—to achieve the feat.[30]

Commercial performance

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The Most Beautiful Moment in Life, Part 1 debuted at number two on the Gaon Weekly Album Chart in South Korea and rose to number one the following week.[31] It peaked at number two on the Monthly Album Chart in May.[32] In China, BTS ranked number one for two consecutive weeks on the Gaon Weibo Chart,[33] a weekly rank of the top 10 most popular Korean artists based on data gathered from China's most popular social media platform, Weibo. In Japan, the EP debuted at number 24 on the Oricon Weekly Album Chart[34] and number 45 on the Oricon Monthly Album Chart.[35] The EP ended 2015 as the sixth best-selling album of the year in South Korea, with 274,135 copies sold.[36]

In the United States, the album debuted at number two on the Billboard World Albums Chart, peaked at number six on the Heatseekers Chart, and entered the Independent Albums Chart for the first time at number 20, all of which were the highest for any BTS album at the time.[37] Six of the EP's songs debuted on the World Digital Songs chart, with "I Need U" ranking the highest at number four, followed by "Dope" at number 11, "Hold Me Tight" at number 12, "Boyz with Fun" at number 13, "Converse High" at number 15, and "Outro: Love is Not Over" at number 25.[37] "Dope" peaked at number three in July after BTS completed promotions for the single.[38]

Accolades

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The EP was nominated for Album of the Year at the 2015 Mnet Asian Music Awards but did not win.[39] In 2016, it won two Bonsang awards for physical album sales, at the 25th Seoul Music Awards and the 30th Golden Disc Awards held on January 14 and 21 respectively.[40][41]

Track listing

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Credits adapted from the liner notes of the physical album [42] and from registered songs in KOMCA.

No.TitleWriter(s)Producer(s)Length
1."Intro: The Most Beautiful Moment in Life" (Intro: Hwayangyeonhwa / Intro: 화양연화)
Slow Rabbit; Suga2:03
2."I Need U"
Pdogg3:31
3."Hold Me Tight" (Jabajwo / 잡아줘)
  • Slow Rabbit
  • Pdogg
  • V
  • Rap Monster
  • Suga
  • J-Hope
Slow Rabbit4:35
4."Skit: Expectation!" 
  • Pdogg
  • "Hitman" Bang
2:27
5."Dope" (Jjeoreo / 쩔어)
  • Pdogg
  • Gwis Bang Mang
  • "Hitman" Bang
  • Rap Monster
  • Suga
  • J-Hope
Pdogg4:00
6."Boyz With Fun" (Heungtan sonyeondan / 흥탄소년단)
  • Suga
  • Pdogg
  • "Hitman" Bang
  • Rap Monster
  • J-Hope
  • Jin
  • Jimin
  • V
  • Suga
  • Pdogg
4:04
7."Converse High"
  • Pdogg
  • Slow Rabbit
  • Rap Monster
  • Suga
  • J-Hope
  • Pdogg
  • Slow Rabbit
3:29
8."Moving On" (Isa / 이사)
  • Pdogg
  • Rap Monster
  • Suga
  • J-Hope
Pdogg4:52
9."Outro: Love Is Not Over"
  • Jungkook
  • Slow Rabbit
2:23
Total length:31:24

Charts

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Sales

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Chart Sales
South Korea (Gaon) 602,446[54]
Japan (Oricon)
  • JPN Edition: 5,019+[46]
  • KOR Edition: 7,042+[35]
United States 2,000+[37]

Release history

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Country Date Format Label Edition
Various April 29, 2015
Regular
South Korea CD
Taiwan June 2, 2015
Universal Music Taiwan Taiwan
Japan September 16, 2015 Pony Canyon Japan

See also

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References

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  1. ^ 花様年華 pt.1 (日本仕様盤) - BTS (防弾少年団) [The Most Beautiful Moment in Life pt.1 - BTS]. Tower Records Japan (in Japanese). Retrieved April 21, 2019.
  2. ^ "《花樣年華pt.1》CD+DVD粉紅版" ["In the Mood for Love pt.1" CD+DVD Pink Version] (in Chinese).
  3. ^ "The Most Beautiful Moment In Life, Pt. 1 by BTS on iTunes". iTunes.
  4. ^ Kim, Youngdae (2019). "Review 06". BTS - The Review: A Comprehensive Look at the Music of BTS. RH Korea. ISBN 9788925565828.
  5. ^ 재배포금지>, <ⓒ "텐아시아" 무단전재 (April 28, 2015). "| 방탄소년단이 말하는 '화양연화' (인터뷰①)텐아시아". 텐아시아 (in Korean). Archived from the original on July 19, 2019. Retrieved September 4, 2019.
  6. ^ Kim Sa Ra (April 6, 2015). "BTS, A surprise comeback on April 29th... the members participated in writing their songs". Naver. OSEN. Retrieved September 21, 2017.
  7. ^ "화양연화 pt.1 Comeback Trailer". YouTube.
  8. ^ E. Kim (April 17, 2015). "BTS Packs a Punch with Emotional Comeback Trailer". Soompi. Retrieved September 21, 2017.
  9. ^ Kim Sa Ra (April 20, 2015). "BTS, revealed a comeback picture of 'In the mood of love'. The youth's precarious moment". Naver. OSEN. Retrieved September 21, 2017.
  10. ^ Kim Sa Ra (April 21, 2015). "BTS, expressed precariousness of day-dreaming..'In the mood for Love'". Naver. OSEN. Retrieved September 21, 2017.
  11. ^ "화양연화 Pt.1 (Pink, White) on BTS X OFFICIALSHOP". BTS OFFICIAL SHOP.
  12. ^
  13. ^ Grace Danbi Hong (April 27, 2014). "BTS Unveils Album Preview and Tracklist for ′In the Mood for Love Pt.1′". Mwave. Retrieved September 21, 2017.
  14. ^ "BTS wraps up their 2nd concert + previews new songs 'Converse High' & 'Fun Boys'". Allkpop. Retrieved October 13, 2017.
  15. ^ C. Kim (June 15, 2015). "Update: BTS Drops Concept Photos for Upcoming Comeback With "Sick"". Soompi. Retrieved September 21, 2017.
  16. ^ NaverStarcast (June 26, 2015). "[STARCAST] BTS got hired? The MV venue of the band's follow-up song <DOPE>!". Naver. NAVERENTER. Retrieved September 21, 2017.
  17. ^ Mun, Wansik. "'KBS방송부적격' 방탄소년단 측 "가사 수정 안할 것"". Naver. Retrieved October 16, 2017.
  18. ^ deedeegii (April 21, 2015). "KBS Deems Three of BTS' New Tracks Unfit for Broadcast". Soompi. Retrieved September 21, 2017.
  19. ^ Hea Jung Min (May 5, 2015). "BTS, Jang Hyun Seung, EXID and More Rock ′M COUNTDOWN′". Mwave. Retrieved September 21, 2017.
  20. ^ C. . (April 29, 2015). "BTS Are Urban Misfits in Music Video for "I Need U"". Soompi. Retrieved September 21, 2017.
  21. ^ "BTS 'I NEED U, BTS ON AIR' OnAir".
  22. ^ NaverStarcast (April 30, 2015). "[STARCAST] "Did you come in via the entrance?"… BTS, held a successful self-employed business". Naver. NAVERENTER. Retrieved September 21, 2017.
  23. ^ NaverStarcast (May 7, 2015). "[STARCAST] BTS, show us the stand- by room of 'I NEED U'!". Naver. NAVERENTER. Retrieved September 21, 2017.
  24. ^ "BTS to promote with follow-up song 'Sick' + previews choreography". Allkpop. Retrieved October 16, 2017.
  25. ^ E. Kim (June 23, 2015). "BTS Is the Definition of Charisma in New MV for "Dope"". Soompi. Retrieved September 21, 2017.
  26. ^ Grace Danbi Hong (May 11, 2015). "BTS Tells the Complete Story in ′I Need U′ Original MV". Mwave. Retrieved September 21, 2017.
  27. ^ "GDWFILMS Works". gdfilms. Retrieved September 20, 2017.
  28. ^ deedeegii (June 23, 2015). "BTS to Kick Off "Dope" Promotions on Mnet's "M!Countdown" This Week". Soompi. Retrieved September 21, 2017.
  29. ^ Kim, Young Jin. "방탄소년단의 리액션 비디오는 어떻게 세계로 갔을까". Naver. Retrieved October 16, 2017.
  30. ^ "BTS's "Dope" Becomes Their 1st MV To Hit 100 Million Views". Soompi. October 25, 2016. Retrieved October 16, 2017.
  31. ^ a b "2015년 20주차 Album Chart". gaonchart.co.kr (in Korean). May 9, 2015. Retrieved May 16, 2015.
  32. ^ "Gaon Album Chart - May 2015". Gaon Chart. Archived from the original on June 11, 2015. Retrieved January 8, 2016.
  33. ^ deedeegii (May 16, 2015). "BTS Takes 1st Place on Gaon Weibo Chart for 2 Consecutive Weeks". Soompi. Retrieved September 21, 2017.
  34. ^ a b "オリコン週間 CDアルバムランキング 2015年04月27日〜2015年05月03日 21〜30位". ORICON STYLE. Retrieved September 20, 2015.
  35. ^ a b c "Monthly CD album ranking May 2015" 月間 CDアルバムランキング 2015年05月度. Oricon Style. Archived from the original on June 10, 2015. Retrieved January 7, 2022.
  36. ^ a b "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved January 21, 2017.
  37. ^ a b c d Jeff Benjamin (May 7, 2015). "BTS Hit New Peaks on World, Heatseekers Albums Charts With 'The Most Beautiful Moment in Life'". Billboard. Retrieved September 19, 2015.
  38. ^ "World Digital Song Sales (The week of July 11, 2015)". Billboard. Archived from the original on September 4, 2019. Retrieved September 19, 2015.
  39. ^ R. Ramirez (December 2, 2015). "2015 MAMA: BIGBANG and EXO Take Home The Grand Prizes". Soompi. Retrieved February 22, 2016.
  40. ^ Moon, Wan-sik (January 14, 2016). 서태지 넘었다..엑소, 서울가요대상 3년 연속 대상(종합). Star News (in Korean). Retrieved June 1, 2020.
  41. ^ Lee, Yun-min (January 21, 2016). '골든디스크' 엑소·샤이니 종현 3관왕 'SM 쌍끌이 활약' [종합]. TV Daily News (in Korean). Archived from the original on January 28, 2016. Retrieved June 1, 2020.
  42. ^ "화양연화 pt.1". naver (in Korean). April 29, 2015. Retrieved October 12, 2018.
  43. ^ a b "BTS - THE MOST BEAUTIFUL MOMENT IN LIFE, PT. 1". Ultratop. Archived from the original on October 20, 2020. Retrieved September 13, 2019.
  44. ^ "BTS Chart History (Independent Albums)". Billboard.
  45. ^ "BTS Chart History (World Albums)". Billboard.
  46. ^ a b 週間 CDアルバムランキング 2015年09月28日付 （2015年09月14日～2015年09月20日） [Weekly CD Album Ranking dated September 28, 2015 (September 14, 2015–September 20, 2015)] (in Japanese). Oricon. Archived from the original on September 25, 2015. Retrieved January 7, 2022.
  47. ^ 2016년 11주차 Album Chart [November 2016 Album Chart]. Gaon Music Chart (in Korean). Retrieved January 20, 2020.
  48. ^ "Gaon Yearly Chart: 2016". gaonchart.co.kr (in Korean). Korea Music Content Industry Association. Retrieved January 12, 2019.
  49. ^ "Gaon Yearly Chart: 2017". gaonchart.co.kr (in Korean). Korea Music Content Industry Association. Retrieved January 12, 2019.
  50. ^ "Gaon Yearly Chart: 2018". gaonchart.co.kr (in Korean). Korea Music Content Industry Association. Retrieved January 12, 2019.
  51. ^ "Gaon Yearly Chart: 2019". gaonchart.co.kr (in Korean). Korea Music Content Industry Association. Retrieved January 10, 2020.
  52. ^ "2020년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on January 8, 2021. Retrieved January 8, 2021.
  53. ^ "2021년 Album Chart". Gaon Music Chart (in Korean). Archived from the original on January 7, 2022. Retrieved January 7, 2022.
  54. ^ Gaon Chart Sales
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