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I am a current student of Prof. Offer's and decided to write an entry for him since every other Chichelle professor at Oxford had an entry except him. Its the first article I've contributed so may not meet the exact criteria of Wikipedia...I see it has been tagged as needing to be "Wikified" (not sure what this means). If any one else has a contribution (whether factual or towards formatting) then go ahead...his latest book (The Challenge of Affluence) seems to have given him the position of one of the foremost advocates of concepts like myopic choice, procrastination, etc in the dominant explanatory paradigm for economic history (rational choice). So its important that he should have an accurate wikipedia entry, since its probably the first information most people get on things these days. Most of the stuff in the article comes from "The Challenge of Affluence," so if anyone has other sources that'd probably be the most significant improvement to the article...