Swimsuits For All
Swimsuits For All is an online retailer for women's swimwear, specializing in sizes 4 and up. It was founded in 2005 by current CEO and President Moshe Laniado, and was acquired in October 2014 by New York-based plus size fashion company, Fullbeauty Brands.
Press campaigns
[edit]In May 2013, Swimsuits For All introduced a “fatkini” collection, mutually designed with plus-size fashion blogger Gabi Gregg, who coined the term and popularized curvy bikinis. The collection of plus size swimsuits sold out in 48 hours.[1] In February 2015, the plus size swimwear retailer launched its #CurvesInBikinis campaign, which quickly went viral and starred Ashley Graham as the first plus-size model featured in an ad in the Sports Illustrated Swimsuit Issue.[2] Swimsuits For All announced its exclusive partnership with Ashley Graham in December 2015 to make her the face of the brand,[3] and in May 2016, the two launched their first joint swimwear collection, Ashley Graham x Swimsuits For All.[4] In April 2019, plus-size model Ashley Graham and comedian Sherri Shepherd joined Kelvin Davis for a swimsuit campaign. The campaign featured a video commercial.[5][6][7]
References
[edit]- ^ Linge, Mary Kay (2013-05-26). "'Fatkinis' sell out in 48 hours". New York Post. Retrieved 2016-07-06.
- ^ "Plus-Sized Model Ashley Graham Rocks Tiny Bikini in 'Sports Illustrated' Swimsuit Ad". Etonline.com. 4 February 2015. Retrieved 2016-07-06.
- ^ "Curvy Swimwear Leader swimsuitsforall signs exclusive partnership with Supermodel Ashley Graham" (Press release). Retrieved 2016-07-20.
- ^ "Model Ashley Graham's New Swimwear Line for Sizes 10 to 24 Drops Today: It's 'Designed to Make You Feel Badass'". Retrieved 2016-07-06.
- ^ "See Sherri Shepherd and Ashley Graham Lead Body-Positive Swimsuit Campaign". Us Weekly. 2019-05-14. Retrieved 2020-07-24.
- ^ All, Swimsuits For. "Every.Body.Counts: Swimsuits For All x KingSize Partner to Launch Summer Campaign Starring Supermodel and Entrepreneur Ashley Graham and Sherri Shepherd". www.prnewswire.com (Press release). Retrieved 2020-07-24.
- ^ "Swimsuits For All x KingSize Partner Up for an Every.Body.Counts Summer Campaign". The Curvy Fashionista. 2019-04-30. Retrieved 2020-07-24.