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Super Retail Group Limited
Company typePublic
ASX: SUL
IndustryRetail
Founded1972; 52 years ago (1972)
FounderReg Rowe
HeadquartersStrathpine, Queensland, Australia
Number of locations
716[1]
Key people
Anthony Heraghty (CEO)
RevenueAU$2.71 billion[2] (2018-19)
AU$139.3 million[2] (2018-19)
Websitesuperretailgroup.com.au

Super Retail Group Limited is an Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel (formerly Rebel Sport).

History

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A Supercheap Auto retail store in Lawnton, Queensland

The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.[3][4]

In July 2004, the company was listed on the Australian Stock Exchange as Super Cheap Auto at $1.97,[5] which earned the co-founders $81.8 million.[6] In December 2004, Super Cheap Auto Group acquired CampMart, a camping and outdoor leisure retailer with four stores in Brisbane.[7] It used the acquisition as the foundation to launch its BCF Boating Camping Fishing business in October 2005.[8]

BCF store in Cannington, Western Australia

In 2010, the company acquired Rays, a camping and outdoor goods store.

In 2011, the company acquired Rebel Sport and Amart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[9] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.[10]

Super Retail Group has also expanded into online sales.[11]

In about April 2018 several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chain Macpac.[12]

In December 2019 the group moved into their new $75 million office building situated on 6 Coulthards Ave in Strathpine.

Assets

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Former assets

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References

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  1. ^ [1]
  2. ^ a b Blake, Dean (15 August 2019). "Super Retail Group sees growth across the board". Inside Retail.
  3. ^ "Our Journey". Retrieved 6 December 2017.
  4. ^ Passmore, Daryl (25 August 2013). "QLD Rich List 2013: Reg and Hazel Rowe". The Courier-Mail. Retrieved 6 December 2017.
  5. ^ "Super Cheap Auto's sales growth in line". The Sydney Morning Herald. 18 February 2005. Retrieved 13 November 2024.
  6. ^ "Super Cheap Auto grinds to a halt". Intelligent Investor. 16 August 2006. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  7. ^ "Super Cheap Auto buys up CampMart". The Sydney Morning Herald. 13 December 2004. Retrieved 13 November 2024.
  8. ^ Shoebridge, Neil (1 October 2007). "Wooing Scott, Dick and Barry". Australian Financial Review. Retrieved 13 November 2024.
  9. ^ Chung, Frank (25 July 2017). "Amart Sports to merge with Rebel". news.com.au. Retrieved 6 December 2017.
  10. ^ Bonnell, Yasmin (25 August 2017). "SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY". Business News Australia. Retrieved 6 December 2017.
  11. ^ Bennett, Stephanie (27 August 2017). "Super Retail Group explores its options in the market and is improving digital offerings". The Courier-Mail. Retrieved 6 December 2017.
  12. ^ "Ray's Outdoors has a 60-year history, but it's closing in Ballarat". thecourier.com.au. 17 April 2018. Retrieved 26 October 2019.
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