Sterling (cigarette)
 | This article contains promotional content. (April 2022) |
.jpg) An old English pack of Sterling cigarettes, with a UK text warning at the bottom of the pack. | |
| Product type | Cigarette |
|---|---|
| Produced by | Gallaher Group, a subsidiary of Japan Tobacco |
| Country | United Kingdom |
| Introduced | 2006 (Re-launched) |
| Markets | See Markets |
| Carcinogenicity: IARC group 1 | |
Sterling is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco in 2007.[1]
History
[edit]Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. According to data from AC Nielsen, Sterling has a 44% share in the cheap brand tobacco sector and has retail sales of an excess of £261 million.[1] They are available in four different colors, red, blue (smooth), green (menthol) and a blue-green gradient (click-on menthol "Fresh Taste"). Sterling Dual cigarettes are also available in Super king size. In 2018, a double capsule cigarette was introduced as Sterling Double Capsule, available in king size.
Some advertising posters were made for Sterling cigarettes.[2]
In 2020, Sterling Dual New launched without the capsule, due to the ban on menthol cigarettes in the UK.
Markets
[edit]Sterling is mainly sold in the United Kingdom, but also was or still is sold in The Netherlands, Cyprus, Spain, Australia, New Zealand, Papua New Guinea and the United States.[3][4][5]
See also
[edit]References
[edit]- ^ a b "Sterling takes 44% of "cheapest" cigarettes sector". Talkingretail.com. 2003-07-07. Retrieved 2009-05-24.
- ^ Elsey, Brian. "Advert Museum - Sterling Cigarettes". Historyworld.co.uk. Retrieved 14 January 2018.
- ^ "BrandSterling - Cigarettes Pedia". Cigarettespedia.com. Retrieved 14 January 2018.
- ^ "Sterling". Zigsam.at. Retrieved 14 January 2018.
- ^ "Brands". Cigarety.by. Retrieved 14 January 2018.