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List of mergers and acquisitions by Twitter

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This incomplete list is frequently updated to include new information.

X, formerly and colloquially known as Twitter, is an online social networking and microblogging service that enables users to send and read "posts" (formerly "tweets"), which are text messages limited to 280 characters. Registered users can read and post tweets but unregistered users can only read them. Users access X through the website interface, SMS, or mobile device app. X was formerly an Independent company, as of April 23 2023, the company is owned by X Corp.

Acquisitions

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Number Date Company Business Country Price (USD) Category Background information References
1 July 15, 2008 Summize Social search  US Summize was a search engine founded by Jay Verdy.[1] Using Twitter stock to fund the takeover, Twitter announced in July 2008 it had acquired Summize. Summize had six employees, all of whom joined Twitter except for Verdy.[1] The month of the acquisition, Twitter changed both its page for real-time searches and its search API to use Summize's product.[2] Wired said, "Summize is a natural fit for Twitter and should help the service be a little more approachable."[2]
2 November 24, 2008 Values of n Social software development Values of n was an information management software company founded by Rael Dornfest, who used to be O'Reilly Media's chief technology officer. I Want Sandy was an email app it created, while Stikkit was a virtual Post-it Note app it had released. It was an acqui-hire where Twitter wanted Dornfest, who for several months had been doing consulting for it, to join its user experience group. I Want Sandy and Stikkit were discontinued on December 8, 2008.[3][4] [5]
3 December 23, 2009 Mixer labs Location information engine $5.17 million (in stock)[6] Mixer Labs was a San Mateo, California, company that made geolocation provider software called GeoAPI.[7] It was founded in 2007 by Elad Gil and Othman Laraki, who had been former Google employees.[8] Given a tweet's latitude and longitude, its reverse geocoding product would output what the nearest intersection, neighborhood, and city. Over 16 million companies used its product at the time of the acquisition. Twitter's aim with the acquisition was to enhance its geotagging API with GeoAPI features.[9] Twitter paid for the acquisition using roughly $5 million of stock, and Mixer Lab employees were invited to become Twitter employees.[10][11] [12]
4 April 9, 2010 Atebits Tweetie  US Mobile Twitter app (iOS) Atebits was a company that made Tweetie, a Twitter client that supported the iOS and macOS platforms.[13] It was established by former Apple Inc. iPhone software engineer Loren Brichter who became a Twitter employee following the acquisition.[14][15] At the time of the acquisition could be purchased for $2.99 on the App Store.[13] Renaming Tweetie to Twitter for iPhone, Twitter made the client free after acquiring Atebits. Fast Company called Tweetie "one of the best (if not the best) mobile Twitter app".[13] [16]
5 April 23, 2010 Cloudhopper Mobile messaging Cloudhopper was a Seattle-based mobile messaging startup founded by Joe Lauer in 2008.[17] Twitter announced in April 2010 that it was acquiring Cloudhopper.[18] Both Lauer and Kristin Kanaar, the company's director of cloud integration, joined Twitter.[19] In the eight months preceding the acquisition, Cloudhopper was working with Twitter on using SMS carriers.[17] By purchasing Cloudhopper, Twitter aimed to bolster its SMS capabilities in managing the load from additional users who were globally distributed and numbering in the tens of millions.[20] [21]
6 June 10, 2010 Smallthought Systems Databases and analytics  Canada Analytics tools Smallthought Systems was a Vancouver-based database and analytics company based founded in 2005 by Avi Bryant, Andrew Catton, Ben Matasar, and Luke Andrews.[22][23][24] Before the acquisition, Twitter had used its products including the project management tool Dabble DB and the Google Analytics data parser named Trendly.[22][25] Twitter invited Smallthought, which had four employees at the time of the acquisition, to become Twitter employees.[22][25] [26]
7 December 21, 2010 Fluther Q&A service Fluther was a crowdsourced Q&A software company founded by Ben Finkel in 2007.[27] The website attempted to get questioners real-time answers and notify knowledgeable people of questions they likely could answer.[27] It was an acqui-hire where Twitter invited four engineers and a designer to join the company to do content discovery work.[28] It had one million monthly visitors and had received $600,000 in funding at the time of the acquisition.[27] Although Twitter did not purchase the Flutter Q&A tool itself, Flutter would continue independently, have no more work done it, and would be supported by an online community manager.[28] [29]
8 May 25, 2011 TweetDeck Web and desktop client  US $40 million TweetDeck was a software company founded by Ian Dodsworth in 2007 that made it easier for users to control their Twitter accounts.[30][31] The company was based in London's Old Street.[31] TweetDeck allows users to arrange their Twitter web feed based on chosen categories.[30][32] TweetDeck would group the messages in columns on the page.[32] Users could use the application to import data from Facebook and Myspace.[30] Dodsworth announced on May 25, 2011, that Twitter would purchase TweetDeck for roughly £25 million (US$40 million).[31] At the time of the acquisition, it employed 15 people who were largely based in the United Kingdom and was the second most common method to access Twitter through its 20 million downloads.[30][31] The Independent said that Twitter, which had been unable to develop a good user interface, would be able to have one through TweetDeck. Another reason for the acquisition was that Twitter competitor UberMedia had been interested in acquiring TweetDeck, which Twitter wanted to prevent.[32] [33]
9 June 1, 2011 AdGrok Advertising AdGrok was an ads bidding platform founded by Antonio García Martínez, Matthew McEachen, and Argyris Zymnis.[34] AdGrok allowed Google AdWords users to make automatic bids for "contextual keywords".[35] AdGrok announced on May 31, 2011, that Twitter had acquired it.[34] TechCrunch reported that the acquisition price was slightly below $10 million.[36] While co-founders McEachen and Zymnis joined Twitter, co-founder García Martínez joined Twitter rival the Facebook ads division as a product manager.[34] AdGrok closed its service on June 30, 2011.[37] VentureBeat said that AdGrok could help Twitter generate revenue from "promoted and trending tweets".[38]
10 July 5, 2011 BackType Social analytics BackType was a San Francisco-based social media analytics startup established in 2008.[39] Through its product, customers can conduct queries and aggregations of many social media and blogging services.[39] Twitter acquired BackType on July 5, 2011.[39] VentureBeat said that Twitter likely was interested in the company because of its BackTweet service that provides tweet analytics for publishers.[39] At the time of the acquisition, over 100 companies had been using BackType products, including The New York Times.[40] The company had raised $1 million in funding.[40] BackType employees were invited to join Twitter.[41]
11 August 8, 2011 Bagcheck Social sharing and discovery Bagcheck was a social sharing company founded by Sam Pullara and Luke Wroblewski.[42] Pullara, Bagcheck's chief product officer, became a Twitter employee, while Wroblewski did not.[42] The product had the concept of "bags" which means a selected group of items such as photography equipment.[42] Through the platform, users could view and comment on others' bags and create their own bags.[42] For every item in users' bags, Bagcheck has an e-commerce website link to enable users to make an identical purchase.[43] VentureBeat suggested that Twitter purchased Bagcheck to contribute to its aim to make their own advertising platform.[44] [45]
12 September 21, 2011 Julpan Real-time social search engine Julpan was a New York-based social media analysis company founded in 2010 by Ori Allon, who had previously sold a search algorithm he had created to Google.[46] The company concentrates on examining social media posts through platforms such as Twitter so that it can show users the most pertinent and latest material.[47][48] On September 21, 2011, Julpan said Twitter had acquired it.[46] Allon became a Twitter engineering director, while Julpan's 12 employees were invited to become Twitter employees.[46] The acquisition was for $40 million, and Twitter integrated Julpan's technology to allow users to find in real time tweets about the latest subject matter.[49]
13 November 28, 2011 Whisper Systems Mobile privacy and security [50]
14 January 19, 2012 Summify Social news [51]
15 January 24, 2012 Dasient Internet security Revenue team [52]
16 March 12, 2012 Posterous Blogging platform [53]
17 April 16, 2012 Hotspots.io Social media intelligence  US Revenue engineering team [54]
18 May 10, 2012 RestEngine Personalized email marketing  US [55]
19 June 4, 2012 Nclud Boutique design agency [55]
20 August 13, 2012 Clutch.IO A/B tester Design [56]
21 October 9, 2012 Vine Video sharing service $30 million [57]
22 October 16, 2012 Cabana Mobile app building software [58]
23 January 28, 2013 Crashlytics Crash reporting $100 million+ [59]
24 February 6, 2013 Bluefin Labs Social TV analytics  US $80 million [59]
25 November 1, 2012 We Are Hunted Music service  Australia [60][61]
26 May 9, 2013 Ubalo Large-scale computing [62]
27 May 13, 2013 Lucky Sort Big Data visualization [63]
28 June 19, 2013 Spindle Labs Local discovery  US [64]
29 August 2, 2013 Locomatix  US [65]
30 August 13, 2013 Marakana Training services [66]
31 August 28, 2013 Trendrr Advertising solutions [67]
32 September 9, 2013 MoPub Advertising solutions $350 million [68]
33 March 31, 2014 Mesagraph Social TV  France [69]
34 March 31, 2014 SecondSync Social TV  UK [69]
35 April 7, 2014 Cover Android lockscreen app [70]
36 April 15, 2014 Gnip Data reseller $134 million [71][72]
37 June 5, 2014 Namo Media Native mobile advertising $50 million MoPub [73]
38 June 5, 2014 TapCommerce Mobile app install ads $100 million [74]
39 June 19, 2014 SnappyTV Live clipping service [75][76]
40 July 29, 2014 CardSpring Payment application platform Commerce [77][78]
41 July 17, 2014 Madbits Deep learning  US Twitter Cortex [79]
42 August 1, 2014 Mitro Password security [80]
43 October 25, 2014 Twitpic Photo-sharing website [81]
44 January 20, 2015 ZipDial Mobile marketing and analytics  India [82][83][84][85]
45 February 11, 2015 Niche Advertising and software [86][87]
46 March 9, 2015 Periscope Live-video streaming $50–100 million [88]
47 April 2, 2015 TenXer Collaboration platform under $50 million [89]
48 April 28, 2015 TellApart Advertising $479 million [90]
49 June 17, 2015 Whetlab Machine learning  US Twitter Cortex [91]
50 October 21, 2015 Fastlane Deployment services  Austria [92]
51 October 21, 2015 ZeroPush Push notification services  US [93][94]
52 April 8, 2016 Peer Employee and manager feedback tool  US [95]
53 June 20, 2016 Magic Pony Technology Advanced video upscaling, compression and enhancement  UK $150 million [96]
54 December 1, 2016 Yes, Inc Social apps developer  US [97]
55 June 21, 2018 Smyte Spam & fraud prevention service  US $65 million [98]
56 April 17, 2019 Highly Highlight sharing application [99]
57 June 3, 2019 Fabula AI Geometric deep learning & fake-news detection  UK [100]
58 November 21, 2019 Aiden.ai AI-powered digital marketing  UK [101]
59 February 19, 2020 Chroma Labs Visual Stories App  US [102]
60 May 12, 2020 CrossInstall Programmatic interactive mobile ads at scale  US [103]
61 December 14, 2020 Squad Real-time social video  US Squad was a technology startup providing live group video calling with cowatching. It was acquired by Twitter in December 2020.[104][105]
It was founded by Esther Crawford, Ethan Sutin, who raised $7.2 million in seed funding from investors that included Y Combinator, First Round Capital, and Betaworks.[106] Squad's technology allowed users to view synchronized content during group video calls. Squad's core features will be integrated into the Twitter app. 		[107][108]
62 January 2021 Breaker Social podcasting  US Twitter Spaces [109][110][111]
63 January 6, 2021 Ueno Creative agency [112]
64 January 25, 2021 DriveScale Storage Technology  US [113]
65 January 26, 2021 Revue Newsletter platform  Netherlands [114][115]
66 May 4, 2021 Scroll Subscription Service for Ad-Free Browsing  US Twitter Blue Longform [116]
67 October 20, 2021 Sphere Group Chat App  UK [117]
68 November 15, 2021 Threader Longform Reader Application  France Twitter Blue [118]
69 April 12, 2022 OpenBack Device-side Notifications Platform  Ireland Not Disclosed Notifications OpenBack was a push notification platform founded by Christian Ryder, Nicolas Pabion and David Shackleton. The patented technology put privacy first by operating client-side on the users device. [119]
70 May 15, 2023 Laskie Hiring platform  US San Francisco-based startup founded in 2021 and focused on recruiting [120]

See also

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References

[edit]
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  105. ^ "Twitter bought a startup that lets you virtually hang out with your friends". December 11, 2020. Retrieved December 15, 2020.
  106. ^ "Squad, the 'anti-bro startup,' is creating a safe space for teenage girls online". August 6, 2019. Retrieved December 15, 2020.
  107. ^ "Twitter acquires screen-sharing social app Squad". December 11, 2020. Retrieved December 15, 2020.
  108. ^ "Twitter bought a startup that lets you virtually hang out with your friends". December 11, 2020. Retrieved December 15, 2020.
  109. ^ "Twitter acquires social podcasting app Breaker, team to help build Twitter Spaces". January 4, 2021. Retrieved January 5, 2021.
  110. ^ "Twitter acquires Breaker podcast app, will integrate its team to Spaces". January 5, 2021. Retrieved January 5, 2021.
  111. ^ "Twitter Acquires Podcast App 'Breaker' To Improve Its New Chatroom Platform Called Spaces". January 5, 2021. Retrieved January 5, 2021.
  112. ^ Perez, Sarah (January 7, 2021). "Twitter acqui-hires creative agency Ueno to help design new products". TechCrunch. Archived from the original on January 7, 2021. Retrieved January 13, 2021.
  113. ^ "Twitter Consumes DriveScale". January 25, 2021. Retrieved January 27, 2021.
  114. ^ "Making Twitter a better home for writers". Retrieved January 26, 2021.
  115. ^ "Twitter acquires newsletter platform Revue". January 26, 2021. Retrieved January 26, 2021.
  116. ^ "Twitter acquires distraction-free reading service Scroll to beef up its subscription product". May 4, 2021. Retrieved June 7, 2023.
  117. ^ "Twitter acquires group chat app Sphere". October 20, 2021. Retrieved October 20, 2021.
  118. ^ "Twitter acquires Threader, an app that compiles and shares threads". November 15, 2021. Retrieved November 15, 2021.
  119. ^ "Twitter acquires mobile engagement platform OpenBack". TechCrunch. April 12, 2022. Retrieved June 7, 2022.
  120. ^ Kokalitcheva, Kia (May 15, 2023). "Twitter makes its first acquisition with a recruiting startup". Axios. Retrieved May 15, 2023.
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