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Softonic

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Softonic.com
Type of site
Software hosting service
Available inArabic, German, English, Spanish, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Thai, Turkish, Vietnamese, Chinese
CEOFiona Garvey
Revenue$25 to $50 million (USD) per year[citation needed]
Subsidiaries
URLen.softonic.com
CommercialYes
RegistrationNot required
Launched1997; 27 years ago (1997)
Current statusOnline

Softonic is a software download platform that distributes, categorizes, and evaluates programs for Windows, Android, and Mac. The platform was founded in Barcelona, Catalonia, Spain in June 1997.

History

[edit]

Softonic started in 1997 as a file-oriented download service called Shareware Intercom,[1] at Intercom Online (Grupo Intercom), a provider of Internet services in Cerdanyola del Vallès, near Barcelona (Catalonia, Spain). Files came from the "Files Library Intercom BBS" at Intercom Online, using a "5-step semi-automated process".[2] The company also offered monthly CDs of its software library.[3] In 1999, the service was described by El Tiempo as having a "generosity of games, antiviruses, education and the long, seductive et cetera."[4] In 2000, the company became independent under the name Softonic.[5]

In 2004, Softonic was made available in German, and in 2005, English.[6] Initially, the service was oriented only to downloads of DOS and Windows software,[7] but it eventually had software downloads for Mac and mobile platforms.

In 2013, Partners Group acquired 30% of the shares, paying more than 82 million euros.[8][9] At the end of 2014, Softonic announced that a headcount reduction procedure would be carried out as a cost-cutting measure, allegedly due to financial and organizational reasons. In December, the company formalized the dismissal of 156 employees.[10]

In February 2015, Scott Arpajian, co-founder of Download.com, became the CEO, succeeding founder Tomás Diago.[11]

Softonic's "Softonic Downloader" was described by their CEO Scott Arpajian as having "facilitated bad behaviour amongst third party vendors which ended up harming the user", with malicious links impersonating the downloader itself. He said that the Downloader "grew revenue but was under the microscope as far as the industry was concerned, in particularly Google", who went on to withdraw its advertising from the site in 2014.[12]

Arpajian said that shutting down the Softonic Downloader was one of the first things he had done when he took over the company in February 2015, and that his intention was to regain the trust of the site's users.[12]

In July 2016, Softonic announced a partnership with business software platform Crozdesk.[13]

In May 2017, the company announced that it had hired international executive Sophie Bernard as Vice President of Strategy.[14]

In October 2019, Softonic acquired Ghacks. The site's founder and editor, Martin Brinkmann, along with the writing team, retained editorial control over the content. Softonic assumed responsibility for administrative tasks, including domain management, hosting, advertisements, and partner communications.[15]

In 2020, Softonic launched Revamp, a technology to increase publishers' advertising revenue.[16]

In 2021, Fiona Garvey was appointed as CEO.[17][18]

In 2022, the company grew 34%,[19][17] amounting to over €26 million.[20][21][22]

In 2024, Softonic acquired Appvizer, a business-to-business software recommendation platform. Appvizer is known for its recommendation algorithms and clients like Factorial, Monday.com, and Salesforce.[23][24]

Overview

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Products

[edit]

The company currently has three main products:[25][26][27]

  • Softonic.com: A software distribution platform that provides options and guidance for various software needs.
  • Appvizer: A platform that recommends B2B software.
  • GHacks: A tech news site focusing on web browsers, software tips, guides, and reviews.

White Labels

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Softonic collaborates with other platforms to manage their ecosystems:

  • Filehorse.com: A software download site offering a variety of freeware and shareware for Windows and Mac.
  • DigitalTrends.com: A tech news site that covers consumer electronics, computing, entertainment, and emerging technologies, with up-to-date news, reviews, and articles.
  • Download.com: An internet download directory launched in 1996 as part of CNET.

References

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  1. ^ "Shareware". Intercom.es. Archived from the original on 2000-10-21.
  2. ^ "Backstage" (in Spanish). Shareware.Intercom.es. Archived from the original on February 21, 1999.
  3. ^ "CDROMs Softonic". Softonic.com. Archived from the original on December 5, 2000.
  4. ^ "Enredados (Tangled)" (in Spanish). Spain: El Tiempo. December 19, 1999. (English tr.).
  5. ^ "About pmiiumima". Softonic.com. Retrieved October 12, 2011.
  6. ^ "About Softonic". Softonic.com. Archived from the original on December 15, 2005.{{cite web}}: CS1 maint: unfit URL (link)
  7. ^ "Shareware.intercom" (in Spanish). shareware.intercom.es. Archived from the original on December 24, 1997.{{cite web}}: CS1 maint: unfit URL (link)
  8. ^ "Partners compra el 30% de Softonic por 82,5 millones". La Vanguardia (in Spanish). 2013-02-27. Retrieved 2024-08-26.
  9. ^ Martínez, Jesús (2014-10-28). "Softonic, auge y caída de uno de los 'unicornios' españoles de internet". El Blog Salmón (in Spanish). Retrieved 2024-08-26.
  10. ^ "Softonic acuerda con la plantilla 156 despidos, frente a los 207 planteados". 18 December 2014.
  11. ^ "Softonic Names Scott Arpajian New CEO".
  12. ^ a b "Q&A with Softonic's CEO Scott Arpajian: from desktop software juggernaut to 'mobile first' restart". 9 September 2015.
  13. ^ "Crozdesk announces partnership with Softonic to help millions of businesses find the right software". techcitynews.com. July 6, 2016. Archived from the original on 2016-07-07. Retrieved 2024-10-04.
  14. ^ "Softonic Hires Sophie Bernard as Vice President of Strategy". Softonic Corporate. Archived from the original on 2018-07-18. Retrieved 2024-10-04.
  15. ^ Brinkmann, Martin (October 7, 2019). "Ghacks has a new owner, and that is good for everyone". ghacks.net. Softonic. Retrieved December 7, 2020.
  16. ^ "How publishers can amplify ad revenues with AMP". Media Makers Meet. 2020-08-12. Retrieved 2024-08-16.
  17. ^ a b "Visión y trayectoria". Forbes España (in Spanish). 2023-05-10. Retrieved 2024-08-16.
  18. ^ "Fiona Garvey nueva CEO de Softonic - ProgPublicidad". El Programa de la Publicidad (in Spanish). 2022-07-29. Retrieved 2024-08-16.
  19. ^ "Softonic CEO: 'Having a female leader promote other female leaders has driven our success'". www.managementtoday.co.uk. Retrieved 2024-08-16.
  20. ^ "Softonic aumentó sus ingresos un 34% en 2022 gracias a la diversificación de sus productos". eleconomista.es. 2023-02-07. Retrieved 2024-08-16.
  21. ^ "Softonic eleva un 34% sus ingresos hasta los 26,6 millones en 2022". Forbes España (in Spanish). 2023-02-07. Retrieved 2024-08-16.
  22. ^ "Softonic vuelve a despegar". La Vanguardia (in Spanish). 2023-03-17. Retrieved 2024-08-16.
  23. ^ "La tecnológica Softonic adquiere el medio de comunicación especializado Appvizer". La Vanguardia (in Spanish). 2024-06-25. Retrieved 2024-08-16.
  24. ^ "Softonic entra en el segmento B2B con la compra de la francesa Appvizer". EXPANSION (in Spanish). 2024-06-24. Retrieved 2024-08-16.
  25. ^ "Softonic aumentó sus ingresos un 34% en 2022 gracias a la diversificación de sus productos". eleconomista.es. 2023-02-07. Retrieved 2024-08-29.
  26. ^ "Esplendor, decadencia y renacer de un unicornio: Softonic vuelve a beneficios operativos - Emprendedores: La revista líder en economía de empresa". emprendedores.es (in Spanish). 2018-06-07. Retrieved 2024-08-29.
  27. ^ "Softonic". www.coursehero.com. Retrieved 2024-08-29.
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