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Quattron

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Not to be confused with Opponent process or Primary Colors in Psychology.

Quattron is the brand name of an LCD color display technology produced by Sharp Electronics. In addition to the standard RGB (Red, Green, and Blue) color subpixels, the technology utilizes a yellow fourth color subpixel (RGBY) which Sharp claims increases the range of displayable colors,[1][2] and which may mimic more closely the way the brain processes color information.[3][4] The screen is a form of multi-primary color display, other forms of which have been developed in parallel to Sharp's version.[5][6]

The technology is used in Sharp's Aquos LCD TV product line, particularly in models with screens 40 inches across and larger. It was at first introduced as “sub-pixel color technology” and then later coined into Quattron technology by Linda Lim from Sharp Malaysia.[7] The technology, distinct from the product line, has been advertised featuring George Takei as the spokesperson in the debut commercial, in which he uses his catchphrase "Oh My".[8] Another commercial had Takei advertising the 3-D model with the Minions from the 2010 movie Despicable Me.[9] In Malaysia, the famous tagline was “4C has arrived, 3C is over” mimicking the attention of 4G technology trend at that moment, but was actually referring to its advanced color technology. The later version was known as Quattron Pro with further subdivided pixels applied to its HDTV range.

Reception

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Analysis

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According to an analysis by Raymond Soneira, president of DisplayMate Technologies, a video calibration equipment producer, the industry-standard color spaces used by content providers mean there is no existing source material that contains the fourth color channel. He therefore concludes that any "extra" colors displayed must be created in the television itself through video processing, resulting in exaggerated, less accurate color.[10]

Spectral response of a common Quattron display. The white response was compared with each of the four primaries, given by the respective colored lines. Yellow light produced by the display turns out to be simply the sum of the light that passes through the red pixel and the green pixel.

Color researchers at Queen Mary University of London investigated the Quattron technology and found that although Quattron does have four physical color sub-pixels, it does not have a fourth primary in the backlight to drive it (yellow is approximately 575 nm). In other words, Quattron has a yellow sub-pixel to let light through, but the manufacturer has not made any provision to produce the yellow light needed to pass through it. (The yellow subpixel merely lets through more red and green light.) On that basis they conclude that it serves no useful function.[11]

See also

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References

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  1. ^ "Sharp Promises Quattron TV Will Wow" CNET Asia, March 23, 2010
  2. ^ "Sharp Quattron LC-46LE820M" review by Ty Pendlebury, 16 July 2010, CNET Australia
  3. ^ a b Jay Garrett (2010-03-10). "Sharp Aquos Quattron TV Brings in Yellow Fourth Pixel – RGBY". GadgetyNews.com. Retrieved 2010-04-13.
  4. ^ Wakabayashi, Daisuke (26 January 2010). "Sharp Expands Its TV Color Palette". The Wall Street Journal.
  5. ^ parallel LCD design from Genoa Color Technologies website Archived January 8, 2012, at the Wayback Machine
  6. ^ multi-primary color display research from GCT Archived April 25, 2012, at the Wayback Machine
  7. ^ Aquos product information at Sharp website
  8. ^ Sharp Press Release: Sharp National Brand Advertising Campaign Adds Color to Dynamic HDTV Landscape – "You Have To See It, To See It"
  9. ^ platteTV (2010). "Sharp AQUOS Quattron™ 3D TV - George Takei and The Minions". Sharp Corporation. Archived from the original on 2014-06-13. Retrieved 27 January 2012.
  10. ^ Dr. Raymond Soneira (July 2010). "Maybe Sharp Should've Consulted Mr. Spock Instead" (PDF). Maximum PC magazine. p. 51. Archived from the original (PDF) on 2 October 2016. Retrieved 19 August 2010.
  11. ^ Thomas Bangert (19 February 2014). "Appendix C: An Analysis of Quattron" (PDF). Queen Mary University of London. p. 87. Retrieved 19 February 2014.
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