Share of throat

Share of throat is a beverage industry term that refers to the proportion of the world's beverage consumption produced by a single company.^[1]^{[better source needed]} The term was originally coined by Coca-Cola as "throat share",^[2] in order to measure how much of the world's beverages were theirs, but is now more commonly referred to as share of throat.^[3]

References

^ "A Way with Words | share of throat". www.waywordradio.org. 28 October 2005. Retrieved 2018-06-08.
^ "Taking the challenge". The Economist. 25 March 2010. Retrieved 2018-06-08.
^ Frankel, Todd. "A-B InBev innovation director speaks, uses term d'art "share of throat"". stltoday.com. Retrieved 2018-06-08.

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[1] "A Way with Words | share of throat". www.waywordradio.org. 28 October 2005. Retrieved 2018-06-08.

[2] "Taking the challenge". The Economist. 25 March 2010. Retrieved 2018-06-08.

[3] Frankel, Todd. "A-B InBev innovation director speaks, uses term d'art "share of throat"". stltoday.com. Retrieved 2018-06-08.

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