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Sarah Austin (entrepreneur)

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For other people named Sarah Austin, see Sarah Austin (disambiguation).

Sarah Austin
A head-shot photograph of Austin
Austin in 2021
Born
Sarah Maria Austin

January 1986 (1986-01) (age 38)
Rogers, Arkansas, U.S.
Other namesSarah Meyers
Years active2006–present
Known forLifecasting, video journalism
Notable workQGlobe, Broad Listening
Websitewww.sarahaustin.com

Sarah Maria Austin[1] (b. January 1986) is an American author and tech entrepreneur. She is the CMO and co-founder of metaverse funding platform, QGlobe, and former CEO at Broad Listening, an artificial emotional intelligence agent.[2] She is the chairperson of the board of directors at Coding FTW, a nonprofit organization that promotes diversity and equal rights in the technology sector.[3][4]

Early life and education

[edit]

As a young child, Austin moved with parents from Rogers, Arkansas to Tiburon, California.[5] In the ninth grade, Austin joined a leadership development and mentorship program called Summer Search.[6] While in Summer Search, she studied New Media at Stanford University and also attended Mount Holyoke College in Massachusetts.[5] In 2004, she graduated from Tamalpais High School in Mill Valley, California.[7][8]

Upon returning to California, Austin attended film and broadcast classes at San Francisco State University,[9] later relocating to Parsons The New School for Design in New York City.[10] In 2010, she was a Dominican University of California business management student.[5][8]

Career

[edit]

Entrepreneurship

[edit]

Austin is the founder of Coding FTW, a non-profit organization that provides scholarships for women in computer programming and technology.[11] Austin was the first marketing hire at Kava, a decentralized finance platform, serving as its CMO.[12] She held roles in content marketing at SAP, Oracle, and Ford Motor including its campaigns around the Consumer Electronics Show and the US launch of the Ford Fiesta.[13]

Media

[edit]

Austin began her career as a tech-news producer and DJ for three years at UC Berkeley’s radio station, KALX.[14][15] She moved into video with news segments for D7TV's Story Today and created her own D7TV series, Party Crashers, in which she filmed Silicon Valley parties.[16][17][18][19][20][21][22]

During the spring of 2007, she was chosen as a participant in the closed beta test of Justin.tv and lifecasted for them.[14][23]

Pop17

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Pop17
Presentation
Hosted bySarah Austin
GenreTechnology culture news
LanguageEnglish
Production
Picture formatHDTV
Publication
Original releaseApril 1, 2008 –
November 29, 2015
Providermevio, YouTube, Justin.tv, Livestream
Austin at Intel's Social Media in June 2008

After extensive tests through the winter of 2007-08 under the name PopSnap,[17] Austin launched a web series and blog called Pop17 in March 2008.[20] Pop17 features interviews with tech-oriented business owners and Internet personalities at tech-related events and parties.[24] It also includes commentary and news on technology and business topics; Rocketboom and Mekanism contributed to the production of the show in 2008 and 2010.[20][25][26] Contributors to Pop17 include Jesse Draper and Caitlin Hill.[27][28]

Start-Ups: Silicon Valley

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Austin was featured as one of the main cast members on Start-Ups: Silicon Valley, a reality TV show that aired on Bravo, that followed the lives of six people who worked for startup companies in the San Francisco Bay Area. On the show, Austin lives at the Four Seasons Silicon Valley as entrepreneur in residence, producing marketing videos for them on Pop17.[29][30][31][32]

Other media

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In late 2011, Austin became a correspondent for TV networks such as Fox and Logo. She worked as an online personality for The X Factor and The X Factor Pepsi Live Preshow, as well as casting their unscripted home-viewing parties via Skype.[33] She hosted and co-produced the San Francisco edition of VidBlogger Nation; a Comcast OnDemand TV network with each host sharing stories of people, places and events in their city.[34] She also produces tech reports for Logo's NewNowNext.[35] Austin has been a correspondent for Better,[3][36] where she explained topics and trends regarding social media. Since late 2010, Austin contributes articles and Pop17 episodes to Forbes magazine.[37]

Recognition

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At age 25, Austin was named to Forbes 30 under 30 in media.[38] Ignite Social Media included her in their ranking of five women covering New Media on the Internet.[39] In 2008, she was named one of the 50 most influential female bloggers by North X East.[40][41] Also in 2008, she appeared on Donny Deutsch's The Big Idea.[42]

In the first edition of Dan Schawbel's' book Me 2.0: Build a Powerful Brand to Achieve Career Success, Austin and Pop17 were profiled in a chapter of "success stories".[39] She was featured on the front cover of the May 2009 issue of Personal Branding magazine.[43] In 2010, she was selected as one of Vanity Fair's "America's Tweethearts".[44]

References

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  1. ^ Austin, Sarah. "Sarah Maria Austin on Twitter". Twitter. Retrieved September 21, 2013.
  2. ^ "Moving forward in the metaverse — are DAOs the future of the web?". VentureBeat. January 27, 2022. Retrieved February 4, 2022.
  3. ^ a b Lowe, Audra (April 28, 2009). "Hot Web Trends - From Web Girl to Twitter authorities, Better has the scoop on the latest Internet trends". BetterTV. Meredith Corporation. Retrieved December 22, 2009.
  4. ^ Rogers, Stewart and, Wright, Travis (June 3, 2016). "Sarah Austin, A.I., and when bots start to lie — VB Engage". Venture Beat. Retrieved October 22, 2016.{{cite news}}: CS1 maint: multiple names: authors list (link)
  5. ^ a b c Austin, Sarah (January 21, 2010). "Who I Am And Where I Came From". SarahAustin.com. Archived from the original on January 24, 2010. Retrieved December 1, 2011.
  6. ^ Abraham, Zenophon (August 25, 2009). "Saran Austin's "Welcome Back to SF" Poken party Monday night!". San Francisco Chronicle. Retrieved October 11, 2012.
  7. ^ DuPont, Dave (October 23, 2009). "Reed Schools & More, Belvedere & Tiburon Kids with Books".
  8. ^ a b Austin, Sarah. "Sarah Marie Austin". LinkedIn.com. Retrieved October 30, 2010.
  9. ^ Lindahl, Alex (November 24, 2008). "Sarah Austin Tracks Online Micro-Celebrities on Pop17". CollegeMogul.com.
  10. ^ Austin, Sarah (September 12, 2008). "Me at Parsons". sarahmeyers.wordpress.com.
  11. ^ "Why Every Business Should Run Internal Hackathons". Forbes. Retrieved April 2, 2022.
  12. ^ "Why Consumer Preferences Are Shaping The Future Of The Digital Dollar According To Sarah Austin". Forbes. Retrieved April 2, 2022.
  13. ^ "Sarah Austin, From Forbes "30 under 30" to Closing the Gender Gap in Tech". Impact Wealth. March 24, 2022. Retrieved April 2, 2022.
  14. ^ a b Berlind, David (October 25, 2007). "Sarah Meyers TV: Where the world is headed?". Testbed. ZDNet. Archived from the original on February 7, 2009. Retrieved December 22, 2009.
  15. ^ "West, Jackson. NewTeeVee: "Sarah Meyers on Broadcasting Web Video". Archived from the original on December 30, 2007. Retrieved December 20, 2007.
  16. ^ Douglas, Nick. Valleywag: "The vidding crashers: August Capital boots vloggers from TechCrunch party," August 21, 2006.
  17. ^ a b Arrington, Michael. "PopSnap: Sarah Meyers' Live Online TV Show". TechCrunch. Retrieved December 21, 2009.
  18. ^ Douglas, Nick (August 26, 2006). "The vidding crashers: August Capital boots vloggers from TechCrunch party". Gawker. Retrieved July 15, 2011.
  19. ^ Denton, Nick (December 11, 2006). "2 minutes later, a helicopter whisked Semel to safety". Gawker. Retrieved July 15, 2011.
  20. ^ a b c Schonfeld, Erick (February 26, 2008). "Pop17 With Sarah Meyers Goes Live—A Daily Web Video Show Exploring Micro-Celebrities". TechCrunch. Retrieved December 21, 2009.
  21. ^ "Sarah Austin - Bio". Bravo Media LLC. Retrieved October 8, 2012.
  22. ^ Luschek, Mathew (October 9, 2012). "'Silicon Valley' Reality Show to Air Nov. 5". KNTV. Retrieved October 11, 2012.
  23. ^ Arrington, Michael (October 15, 2007). "Justin.TV Lifecasters Not Welcome Everywhere (like movie theaters)". TechCrunch. Retrieved December 21, 2009.
  24. ^ Salkin, Allen. "Night Life Programmed," The New York Times, August 3, 2008.
  25. ^ Exclusive: Rocketboom Blasts Off Sarah Meyer's Pop17 Video Show...The Roots of Beet.TV Explored in this Mini-Doc!
  26. ^ Borden, Mark (May 1, 2010). "Repeat Offenders - The Mekanism Guarantee: They Engineer Virality". Fast Company (145). Retrieved July 22, 2010.
  27. ^ Hill, Caitlin (October 16, 2010). "Mad Men Fashion". Pop17. Retrieved August 19, 2011.
  28. ^ Draper, Jesse (September 21, 2010). "7 Reasons Pro Starbucks as You Become an Entrepreneur". Pop17. Retrieved August 19, 2011.
  29. ^ Shih, Gary (November 6, 2012). "Amid catcalls, Silicon Valley gets its reality TV treatment". Reuters. Retrieved November 17, 2012.
  30. ^ Shatkin, Elina (November 5, 2012). "Silicon vs. Silicone: A Show So Stupid it Makes Real Housewives Look Smart". Los Angeles Magazine. Retrieved November 17, 2012.
  31. ^ Perkett, Christine (November 6, 2012). "Silicon Valley: Startups - "Bravo" for Women in Tech? I Don't Think So". Forbes. Retrieved November 17, 2012.
  32. ^ McCarthy, Megan (November 6, 2012). "Bravo's new startup show needs less Ways, more means". Reuters. Archived from the original on November 6, 2012. Retrieved November 17, 2012.
  33. ^ The X Factor
  34. ^ VidBlogger Nation
  35. ^ Pulos, Will. "Sarah Austin Talks Bond Gadgets". NewNowNext, November 22, 2011.
  36. ^ Lowe, Audra (July 17, 2009). "Tweet for Savings". BetterTV. Meredith Corporation. Retrieved December 22, 2009.
  37. ^ Austin, Sarah (August 26, 2010). "The Best Tech For College". Forbes. Archived from the original on August 28, 2010.
  38. ^ "30 Under 30: Media". Forbes. Retrieved April 1, 2022.
  39. ^ a b Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing, 2009.
  40. ^ "NxE's Fifty Most Influential Female Bloggers". Archived from the original on December 8, 2011. Retrieved December 7, 2011.
  41. ^ Cohen, Joshua. "Playboy's Hottest Bloggers?", July 18, 2008.
  42. ^ CNBC: Donny Deutsch's The Big Idea, January 2008 on YouTube.
  43. ^ Personal Branding, May 2009.
  44. ^ Grigoriadis, Vanessa. "America's Tweethearts". Vanity Fair, February 2010. Archived October 9, 2012, at the Wayback Machine
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