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Sapporo Breweries

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Sapporo Breweries Ltd.
IndustryAlcoholic beverage
Founded1876; 148 years ago (1876) in Sapporo, Hokkaido, Japan
FounderGovernment of Hokkaido
Headquarters
Ebisu, Tokyo
,
Japan
ProductsBeer
Production output
616.374 megaliters
OwnersSapporo Holdings
SubsidiariesSleeman Breweries
Anchor Brewing Company
Sapporo Holdings: also Pokka
Websitewww.sapporoholdings.jp/english/

Sapporo Breweries Ltd. (サッポロビール株式会社, Sapporo Bīru Kabushiki-gaisha) is a Japanese beer brewing company founded in 1876. Sapporo is the oldest brand of beer in Japan. It was first brewed in Sapporo, Hokkaido, Japan, in 1876 by brewer Seibei Nakagawa. The world headquarters of Sapporo Breweries is in Ebisu, Shibuya, Tokyo. The company purchased the Canadian company Sleeman Breweries in 2006.

The company has five breweries in Japan, the Sleeman brewery in Guelph, Ontario, Canada and Sapporo Brewing Company in La Crosse, Wisconsin, U.S. The main brands are Sapporo Draft; Yebisu; and Sleeman Cream Ale. Sapporo Premium has been the No. 1 selling Asian beer in the United States since Sapporo U.S.A., Inc. was first founded in 1984.

Sapporo Breweries is a member of the Mitsui keiretsu.

History

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The origins of this company are in Sapporo, Hokkaido during the Meiji period, where the Hokkaido Development Commission (Kaitakushi) established many businesses. Seibei Nakagawa, a Germany-trained brewer, became the first brewmaster of the Kaitakushi Brewery in June 1876, and the first Sapporo Lager was produced at that time following the completion of the plant in September of that year. Privatized in 1886, the Sapporo brewery became the centerpiece for the Sapporo Beer Company.

In 1887, another company, the Nippon Beer Brewery Company, was established in Mita, Meguro, Tokyo, and began producing Yebisu Beer. The competition between Sapporo and Nippon Beer, as well as competition with the Osaka (now Asahi) and Kirin breweries led to a 1906 merger of Sapporo, Nippon, and Osaka breweries into the Dai-Nippon Beer Company, Ltd. (大日本麦酒株式会社), which formed a near monopoly on the Japanese market until after World War II.

After 1949, Dai-Nippon was split into Nippon and Asahi breweries, with the Nippon Breweries resuming production of Sapporo beer in 1956 and renaming itself to the present name, Sapporo Breweries, in 1964. Yebisu Beer was relaunched as a separate brand in 1971, marketed as a German-style barley beer. Sapporo Black Label beer was launched in 1977.

In 2006, Sapporo announced that it would be acquiring Canadian brewer Sleeman in a $400-million all-cash deal.[1]

On February 15, 2007, Steel Partners Japan Strategic Fund, a Cayman Islands-registered fund management subsidiary of Warren Lichtenstein's Steel Partners and the biggest shareholder (18.6% as of Feb. 2007) of Sapporo Holdings, submitted a proposal to the company seeking approval to raise its stake to 66.6%.[2]

On 3 August 2017, it was announced that Sapporo Brewing Company would be acquiring Anchor Brewing.[3]

In 2020, Sapporo Breweries won the Lausanne Index Prize - Best of Packaging.[4]

Despite its name, Sapporo beer is not exclusively brewed in Sapporo. Sapporo is also brewed in Sendai, Chiba, Shizuoka, and Kyushu.[5] Most Sapporo beer sold in North America had been brewed at the Sleeman brewery in Guelph, Ontario, Canada.[6] Sapporo completed a $165 million dollar buyout of Stone Brewing Co. in September 2022, acquiring Stone's brewing facilities in Escondido, California and Richmond, Virginia.[7] The Richmond, VA facility is currently undergoing $33 million in capital upgrades, after which it will make about 50% of their total United States output.[8]

Breweries

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Chiba Brewery

Japan

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Sapporo has five breweries in Japan.[9] The first, Sendai Brewery, was opened in 1971 in Natori, Miyagi, and was among the first to use a computerised brewing system.[10] Shizuoka Brewery in Yaizu was opened in 1980,[11] Chiba Brewery in Chiba was opened in 1988,[12] Hokkaido Brewery in Eniwa, Hokkaido was built in 1989,[13] and the Kyushu Hita Brewery was opened in Hita, Ōita in 2000.[14]

Canada

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Sleeman Breweries was purchased by Sapporo Brewery in 2006 for $400 million.[15] Sleeman was restarted in 1988 in Guelph, Ontario, Canada by the great grandson of John H. Sleeman, the owner of the original Sleeman brewery founded in 1834.[16] The first Sleeman brewery ceased operations by 1933, when their liquor license was revoked for bootlegging, specifically, smuggling beer into Detroit, Michigan. The company's current products are based on the family's original recipes, and recipes from Unibroue (which brewery Sleeman had previously purchased). Sleeman Breweries / Sapporo Canada currently consists of four Canadian breweries: Sleeman in Guelph, Ontario, Okanagan Spring in Vernon, British Columbia, Unibroue in Chambly, Quebec, and Wild Rose Brewery in Calgary, Alberta. As of 2017, Sleeman Breweries also owned 4.2% of The Beer Store.[17]

United States

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Sapporo beers are brewed, canned, and bottled for Sapporo Brewing Company by City Brewing Company in La Crosse, Wisconsin, for Sapporo U.S.A.

On 3 August 2017, it was announced that Sapporo Breweries would acquire the Anchor Brewing Company.[3] In June 2022, Stone and Sapporo announced that they had reached an agreement for Sapporo to purchase Stone Brewing for $168 million, with the purchase expected to close in August 2022.[18][19] The acquisition has since closed.[20] In July 2023, it was announced that Anchor would shut down and liquidate assets.[21]

Vietnam

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The Sapporo Vietnam brewery is situated in Đức Hòa, Long An. Its products include 650ml cans of premium beer for the Australian and Mexican market.[22] Sapporo Beer sold in 650ml cans in California are brewed in Vietnam.

Brands

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A can of Sapporo Premium

The company produces a range of pale and dark lagers, including Sapporo Draft (Premium in North America) and Yebisu.[23] In the Sleeman brewery in Canada they brew Sleeman branded beers such as Sleeman Cream Ale, as well as Sapporo Premium.[24]

The company also produces a malt based soft drink, Super Clear, which was launched in 2002 as a low-alcohol beer, then changed in September 2009 to an alcohol free malt drink.[25][26]

Yebisu

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Yebisu (ヱビス, Ebisu) is one of Japan's oldest brands, first brewed in Tokyo in 1890 by the Japan Beer Brewery Company. Through a complicated set of mergers and divisions, the brand was acquired and eventually retained by the modern-day Sapporo Brewery. The brand lay dormant during the post-World War II era, until it was resurrected in 1971. It has been brewed continuously ever since.[27]

Yebisu comes in two main varieties: Yebisu (Premium), a Dortmunder/export lager, and Yebisu Black, a dark lager. There are also occasional special varieties that are limited in distribution area and time. In April 2007, for example, there was a green-label "The Hop" variety.

The modern-day Yebisu is positioned as Sapporo's "luxury" beer label. Sapporo describes it as a beer brand with "a touch of class".[28] It is a 100% malt beer.

A Japan-only yearly "vintage" release

Yebisu is notable in that its Japanese name includes the now-obsolete kana character we (ヱ or ゑ) for the even-older ye reading, an anachronism in keeping with historical kana orthography. This can lead to confusion when romanized, as the "Y" is not pronounced. The Tokyo neighborhood of Ebisu was named for the beer, which was originally produced there, though its name is spelled with a conventional e kana instead of we. The pronunciations of "Yebisu" and "Ebisu" are the same.

Space Barley

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Using barley grown from seeds which spent five months on board the International Space Station in 2006, Sapporo created a limited Space Barley brew. The project was a joint one between the Russian Academy of Sciences, Okayama University, and Sapporo. Tasters described the flavour as no different from similar beers, which researchers point to as important in showing that producing food in space for long duration flights is possible. Six packs of the space beer were sold in a lottery system for 10,000 yen.[29][30]

See also

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References

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  1. ^ "Sapporo acquisition of Sleeman on tap". CBC News. August 11, 2006. Archived from the original on November 7, 2012. Retrieved August 6, 2010.
  2. ^ "Steel Partners after 66.6% if Sapporo drops its defenses". The Japan Times. February 16, 2007. Archived from the original on January 9, 2016. Retrieved October 13, 2015.
  3. ^ a b "San Francisco's Anchor Brewing acquired by Sapporo". San Francisco Chronicle. August 3, 2017. Archived from the original on August 3, 2017. Retrieved March 23, 2018.
  4. ^ "2020 L.I.P. Best of Packaging - Sapporo Breweries". Archived from the original on January 15, 2021. Retrieved January 11, 2021.
  5. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". Archived from the original on July 6, 2010. Retrieved October 20, 2007.
  6. ^ Sapporo. Sapporousa.com. Retrieved on 2014-04-12. Archived January 8, 2010, at the Wayback Machine
  7. ^ "Stone Brewing Co. completes $165M sale to Japan's Sapporo". Retrieved September 2, 2022.
  8. ^ "Sapporo celebrates the Year of the Dragon with dragon six-pack brewed in Richmond". January 17, 2024.
  9. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". www.sapporobeer.jp. Archived from the original on May 24, 2010. Retrieved May 26, 2010.
  10. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". www.sapporobeer.jp. Archived from the original on May 30, 2010. Retrieved May 26, 2010.
  11. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". www.sapporobeer.jp. Archived from the original on May 30, 2010. Retrieved May 26, 2010.
  12. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". www.sapporobeer.jp. Archived from the original on February 11, 2010. Retrieved May 26, 2010.
  13. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". www.sapporobeer.jp. Archived from the original on May 14, 2010. Retrieved May 26, 2010.
  14. ^ "SAPPORO BREWERIES/Brewery&Restaurant Guide". www.sapporobeer.jp. Archived from the original on February 11, 2010. Retrieved May 26, 2010.
  15. ^ "CBC News - Money - Sapporo acquisition of Sleeman on tap". cbc.ca. August 11, 2006. Archived from the original on December 2, 2008. Retrieved April 4, 2010.
  16. ^ "Sleeman Brewing History". www.library.guelph.on.ca. Archived from the original on August 18, 2009. Retrieved April 4, 2010.
  17. ^ "The Beer Store Operations Report 2017" (PDF). The Beer Store. 2018. p. 57. Archived from the original (PDF) on October 28, 2018.
  18. ^ "Sapporo U.S.A. to Acquire Stone Brewing". www.businesswire.com. June 24, 2022. Retrieved June 24, 2022.
  19. ^ Traylor, Daniel (June 24, 2022). "Sapporo U.S.A. to acquire Stone Brewing as its moves to speed up global expansion". The Japan Times. Retrieved June 24, 2022.
  20. ^ "Stone Brewing Co. completes $165M sale to Japan's Sapporo". San Diego Union Tribune. September 2, 2022. Retrieved April 18, 2023.
  21. ^ "Historic Anchor Brewing Co. is closing after 127 years, with beer sales in decline". Associated Press. July 12, 2023. Retrieved July 12, 2023.
  22. ^ "Sapporo Premium Lager Cans 650mL". www.danmurphys.com.au. Archived from the original on September 1, 2021. Retrieved September 1, 2021.
  23. ^ "Sapporo Breweries". www.ratebeer.com. Archived from the original on October 23, 2012. Retrieved May 26, 2010.
  24. ^ "Sleeman Brewing & Malting Co. (Sapporo)". www.ratebeer.com. Archived from the original on January 2, 2011. Retrieved May 26, 2010.
  25. ^ "Sapporo Super Clear from Sapporo Breweries - Ratebeer". www.ratebeer.com. Archived from the original on October 23, 2012. Retrieved May 26, 2010.
  26. ^ "サッポロビール サッポロスーパークリア". www.sapporobeer.jp. Archived from the original on October 2, 2009. Retrieved May 26, 2010.
  27. ^ "SAPPORO BREWERIES/Corporate Information". Archived from the original on June 11, 2010. Retrieved October 20, 2007.
  28. ^ "SAPPORO BREWERIES/Corporate Information". Archived from the original on July 6, 2010. Retrieved October 20, 2007.
  29. ^ "'Space Beer' Available for Purchase to 250 People". Universe Today. December 7, 2009. Archived from the original on December 13, 2009. Retrieved December 8, 2009.
  30. ^ "'Out of this world' Japanese beer". BBC. December 7, 2009. Archived from the original on December 13, 2009. Retrieved December 8, 2009.
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