Love Tune is the second extended play by South Korean girl group Fifty Fifty and first release since their re-organization as a five member group. It was released by Attrakt on September 20, 2024 and contains six tracks, including the lead single "SOS" and the pre-release single "Starry Night".
In 2023, after the international success of their single "Cupid", the members of Fifty Fifty filed a lawsuit against Attrakt, claiming that the company had failed to provide financial data and had neglected their mental health.[1] In October, one of the members, Keena, dropped her lawsuit and the contracts of the remaining three members (Aran, Sio, and Saena) were terminated by Attrakt.[2][3] In August 2024, Attrakt revealed the new members of the group, Chanelle Moon, Yewon, Hanna, and Athena, announcing that the group would release their second extended play in September.[4][5]
On August 30, the pre-release single "Starry Night" was released by Attrakt along with its music video.[6] Attrakt revealed on September 2 that Fifty Fifty's second extended play Love Tune would be released on September 20,[7] and a promotional schedule was released the following day.[8] The first set of concept photos were released on September 6 and 7.[9] This was followed by the track listing on September 9,[10] then the second round of concept photos and a visual clip between September 10 and 12.[11] The highlight medley was released on September 13,[12] and two music video teasers for "SOS" were released on September 16 and 19.[13] The album was released alongside the music video for "SOS" on September 20.
The opening track "Push Your Love" is a bright bubblegum pop track that follows in the style of "Cupid".[14] This is followed by "Starry Night" and its English version, which is an airy and floaty tune that sounds like a JYP girl group song.[15][14] "SOS" and its English version have a laid-back Latin pop vibe with a go-go rhythm and 1970s-style acoustic guitar with lyrics that "paint a cry for help on another sleepless night".[14][16] The closing track "Gravity" is an "epic EDM rock number" with explosive power and high notes from the members.[14]
Love Tune received generally favourable reviews from music critics. So Seung-geun from IZM gave the EP a score of 4.5 stars out of five, stating that it "has extracted the honest feelings [the members] have felt and have wanted to express into beautiful and good music".[14] On the other hand, Gladys Yeo from NME gave the EP a score of 3 stars out of 5, calling it a "consistent and decently performed pop record with a few major faults".[16]
^Kyung, Ji-min (August 30, 2024). 피프티 피프티, 새 멤버와 새 시작..선공개 곡 ‘Starry Night’ 공개 [Fifty Fifty, New Member and New Start..Pre-released Song 'Starry Night' Revealed] (in Korean). Osen. Retrieved September 19, 2024 – via Naver.
^Ahn, Beyong-gil (September 2, 2024). 피프티 피프티, 새 앨범 명은 ‘LOVE TUNE’ [Fifty Fifty, the new album is called 'LOVE TUNE'] (in Korean). Sports Trends. Retrieved September 19, 2024 – via Naver.
^Ahn, Beyong-gil (September 7, 2024). 피프티 피프티 ‘Love Tune’ 개인 콘셉트 포토 공개 [Fifty Fifty 'Love Tune' Individual Concept Photos Revealed] (in Korean). Sports Trends. Retrieved September 19, 2024 – via Naver.
^Ahn, Beyong-gil (September 9, 2024). 피프티 피프티, 타이틀곡은 ‘SOS’ [Fifty Fifty, the title song is 'SOS'] (in Korean). Sports Trends. Retrieved September 19, 2024 – via Naver.
^Ahn, Beyong-gil (September 11, 2024). 피프티 피프티, 화려하지만 정제된 [Fifty Fifty, gorgeous yet refined] (in Korean). Sports Trends. Retrieved September 19, 2024 – via Naver.
^Kim, Na-yeon (September 13, 2024). 피프티 피프티, 새 멤버와 새 시작..선공개 곡 ‘Starry Night’ 공개 [Fifty Fifty's '2nd season' new album unveiled..'Love Tune' highlight medley revealed] (in Korean). Osen. Retrieved September 19, 2024 – via Naver.
^Ahn, Beyong-gil (September 19, 2024). 피프티 피프티, 컴백 초읽기 [Fifty Fifty, countdown to comeback] (in Korean). Sports Trends. Retrieved September 19, 2024 – via Naver.