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Rebel (company)

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For Rebel Sport in New Zealand, see Briscoes Group.
Rebel
IndustryRetail
Founded1985; 39 years ago (1985)
Headquarters
Rhodes, New South Wales
,
Australia
Area served
Australia
Key people
Gary Williams (Managing Director)
ProductsSporting goods, leisure goods, sport apparel, footwear
ParentSuper Retail Group
Websitewww.rebelsport.com.au

Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has more than 160 stores across Australia and over 6,000 employees.[1]

History

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Rebel store in Stockland shopping centre, Rockhampton, Queensland, 2022

Rebel Sport was established in 1985 with its first store in Bankstown.[2] After being listed on the Australian Securities Exchange in 1993,[3] it was purchased by Harvey Norman in July 2001.[4]

Archer Capital acquired Amart Sports in 2004.[5] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][6][7] In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.[citation needed]

In 2011, Amart Sports was acquired by Super Retail Group.[5] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[12]

Brands

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Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.

Ell & Voo is an activewear brand owned by Rebel.[13]

Sponsorships

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On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[14] Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.

References

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  1. ^ "About Us – rebel". rebelsport.com.au. Retrieved 29 October 2024.
  2. ^ About Rebel Rebel
  3. ^ Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11
  4. ^ Results for six months ended 28 December 2002 Rebel Sports 12 March 2003
  5. ^ a b c "Super Retail buys Rebel Group for $610m". The Australian.
  6. ^ "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. 9 November 2006. Retrieved 28 February 2016.
  7. ^ "Super Retail looks to expand after Rebel buy". The Australian. 18 October 2011. Retrieved 28 February 2016.
  8. ^ "Rebel - Super Retail Group". Super Retail Group. Retrieved 29 September 2020.
  9. ^ "Super Retail gives Amart Sports the boot as Amazon looms". Australian Financial Review. 24 July 2017. Retrieved 29 September 2020.
  10. ^ "'The Amart Sports brand has been a strong performer'". News.com.au. 25 July 2017. Retrieved 29 September 2020.
  11. ^ "The end of Amart Sports". The Courier-Mail. 25 July 2017. Retrieved 29 September 2020.
  12. ^ "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  13. ^ "Super Retail Group | Shop Ethical! Company profile".
  14. ^ "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.
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