Ex.co
 | This article contains wording that promotes the subject in a subjective manner without imparting real information. (November 2018) |
 | |
| Formerly | Playbuzz |
|---|---|
| Founded | 2012 |
| Founders | Tom Pachys, Shaul Olmert, Shachar Orren |
| Headquarters | New York City |
Key people | Tom Pachys, CEO[1] Shachar Orren, CMO/CRO Yaniv Lubinski, CFO Oren Regev, Chief Product Officer |
| Website | ex |
EX.CO is a Disney-backed,[2] publisher video technology platform.[3] It is used by publishers such as Nasdaq and News UK[4] to help them manage their video strategy, including content and monetization.[5]
History
[edit]EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the co-founder of Whimado.
Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures.[6]
In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[7][8] This brought Playbuzz's total funding to $66 million.[9]
In November 2019, Playbuzz changed its company name to EX.CO.[10] Shachar Orren was later named a co-founder of the company in 2021.[11]
In January 2024, EX․CO was chosen as the preferred video platform by the Local Media Consortium (LMC), a group focused on providing strategic partnerships for approximately 5,000 local media outlets including Bonneville International and WRAL.[12]
Acquisitions
[edit]In 2021, EX.CO acquired video monetization technology company Cedato.[13]
In 2022, the company announced the acquisition of the machine-learning company Bibblio.[14]
Products
[edit]In 2023, EX․CO announced new AI-driven content recommendations and premium video libraries for publishers which identify the most contextually relevant video for each article and the highest-yielding feed for a page on a publisher's site.[15]
In 2024, EX․CO launched a vertical video player for publishers' mobile and desktop websites to help monetize content.[16]
Awards
[edit]1. 2022 Business Insider: Hottest Marketing Tech Companies of 2022[17]
2. 2023 Digiday Video & TV Awards: Best Digital Video Monetization Program [18]
3. 2024 Digiday Media Awards: Best Video Platform [19]
See also
[edit]- Website monetization
- Content monetization
- Online advertising
- Online video
- Web performance
- Audience measurement
- Customer engagement
- Vertical video
References
[edit]- ^ "Playbuzz CEO Shaul Olmert to Step Down". Calcalist. 10 October 2019. Retrieved 31 December 2019.
- ^ Blount, Leslie (25 March 2022). "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
- ^ Johnson, Lynne d (27 March 2023). "Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys". AdMonsters. Retrieved 2 May 2023.
- ^ Griffin, Rob (9 January 2024). "How online publishers can turn video into a top revenue earner". Press Gazette. Retrieved 24 July 2024.
- ^ Steigrad, Alexandra (20 June 2024). "How a top CMO keeps up with '5 meetings every hour' at Cannes Lions: 'My calendar looks insane'". Page Six. Retrieved 24 July 2024.
- ^ Kosoff, Maya (10 October 2014). "A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook - Including BuzzFeed". The Business Insider. Retrieved 16 February 2015.
- ^ Shead, Sam (27 September 2017). "Playbuzz raised $35 million for its platform that aims to help publishers engage with the 'Snapchat generation'". The Business Insider. Retrieved 27 November 2017.
- ^ Marshall, Jack (27 September 2017). "Disney-backed Playbuzz raises $35 million to grow content creation platform". MarketWatch. Retrieved 27 November 2017.
- ^ Ellingson, Annlee (27 September 2017). "Disney invests more in accelerator graduate Playbuzz". L.A. Biz. Retrieved 27 November 2017.
- ^ Ha, Anthony (18 November 2019). "Playbuzz becomes Ex.co and expands its content marketing platform". Tech Crunch. Retrieved 27 February 2020.
- ^ Spiro, James (13 October 2021). "EX․CO appoints Shachar Orren as Co-Founder". CTECH. Retrieved 25 July 2024.
- ^ Lafayette, Jon (24 January 2024). "Local Media Consortium Picks Ex.Co Video Publishing Technology". Broadcasting + Cable. Retrieved 24 July 2024.
- ^ Ha, Anthony (22 April 2021). "EX.CO acquires video adtech company Cedato". TechCrunch. Retrieved 29 April 2022.
- ^ "EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses". Martech Series. 12 April 2022. Retrieved 29 April 2022.
- ^ Johnson, Lynne d (27 March 2023). "Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys". AdMonsters. Retrieved 24 July 2024.
- ^ Meier, Dan (3 January 2024). "EX.CO Launches Vertical Video Player for Publishers". VideoWeek. Retrieved 24 July 2024.
- ^ Johnson, Lauren (28 November 2022). "The hottest marketing tech companies of 2022". Business Insider. Retrieved 24 July 2024.
- ^ Awards, Digiday (7 March 2023). "PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners". Digiday. Retrieved 24 July 2024.
- ^ Awards, Digiday (14 May 2024). "Salesforce, TIME and Fortune Media are among this year's Digiday Media Awards winners". Digiday. Retrieved 24 July 2024.