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Olsen+Partners

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Olsen+Partners
FormerlyA. W. Olsen & Partners
Company typePrivate
IndustryCommunication, Public relations, marketing, advertising
Founded2005
FounderGints Lazdins, Olga Kazaka
HeadquartersRiga, Latvia
WebsiteOfficial website

Olsen+Partners (formerly known as A. W. Olsen & Partners) is a Latvian communication agency established in 2005. The agency specializes in public relations, marketing, and advertising.[1][2]

History

[edit]

Olsen+Partners was co-founded in 2005 by Gints Lazdins and Olga Kazaka who holds a PhD in Communication Science and teaches courses related to Corporate Communication and Corporate Culture at the University of Latvia.[3] Kazaka is the author of the First PR Book published in Latvian and Russian[4][5][6] as well as scientific and business publications in corporate communication.[7] Her work primarily focuses on corporate communication, brand promises, and workplace inclusivity. Kazaka published articles on leadership in the PR industry,[8] the significance of brand identity,[9] and employer attitudes toward workers with disabilities,[10] comparing practices across the Baltic region.[11] She is invited as a speaker at conferences and seminars, including international events, and has served as a juror for various international competitions.[11][10][12][9][13] Gints Lazdins has been advising organisations from the private, public and municipal sectors since 2002; initiated and directed the approval of several legislative initiatives and advises companies in Latvia in crisis communication. He has a Bachelor's degree in Political Science and a Master's degree in Cultural Management; founded and managed regional and national non-governmental organisations, attracting funding of several million euros for the implementation of projects.

The agency won Gold at the Baltic PR Awards in 2011 for the best social campaign and again in 2016 for the best public sector campaign. Olsen+Partners received nine IPRA Golden World Awards,[14] organized by the International Public Relations Association (IPRA).[15][16][17][18][19]

In 2018, Olsen+Partners' anti-fraud movement "Atkrāpies!" won two additional international competitions.[20][21][22][23][24]

In 2019, Olsen+Partners, in collaboration with LTAB, received communication awards IPRA Golden World Awards.[25][26][27][28][15]

In 2023, the agency underwent a rebranding process, changing its name from "A. W. Olsen & Partners" to "Olsen+Partners."[29][17][30][31][32][33][34]

In 2018, Olsen+Partners' campaign "Atkrāpies!" was awarded the title of the best anti-fraud campaign globally.[35]

References

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  1. ^ "Komunikācijas aģentūra Olsen+Partners pasaules prestižākajā konkursā iegūst četras balvas - Tirgus vēstis - Latvijas reitingi". reitingi.lv (in Latvian). 2024-10-30. Retrieved 2024-10-31.
  2. ^ "Latvijas uzņēmumiem neveicas ar vienlīdzības un iekļaušanas principu ieviešanu". ibizness.lv. Retrieved 2024-10-31.
  3. ^ "Olga Kazaka". Communication Director. 2019-01-09. Retrieved 2024-10-31.
  4. ^ LASAP (2019-10-14). "Ir iznākusi "Pirmā PR grāmata"". LASAP (in Latvian). Retrieved 2024-10-31.
  5. ^ "Pirmā PR grāmata". www.janisroze.lv (in Latvian). Retrieved 2024-10-31.
  6. ^ "Pirmā PR grāmata". eglobuss.lv (in Latvian). Retrieved 2024-10-31.
  7. ^ "Magijos nėra: investuokite ten, kur suprantate, ir darykite tai nuosekliai". manopinigai.vz.lt (in Lithuanian). Retrieved 2024-10-31.
  8. ^ "Pasaulē labākās aģentūras vadītāja Olga Kazaka: Vajag pievienot slepeno mērcīti". www.santa.lv. Retrieved 2024-10-31.
  9. ^ a b "Kāds ir jūsu zīmola solījums?". Dienas Bizness (in Latvian). Retrieved 2024-10-31.
  10. ^ a b "Работодатели в Латвии относятся к работникам с инвалидностью не так хорошо, как в Литве и Эстонии — опрос". rus.lsm.lv (in Russian). Retrieved 2024-10-31.
  11. ^ a b "Olga Kazaka: Vai varam uz 'Tu'?". www.delfi.lv (in Latvian). Retrieved 2024-10-31.
  12. ^ "Baltijas valstu uzņēmēji izjūt totālu uzticēšanās trūkumu". ekonomika.lv (in Latvian). 2023-10-03. Retrieved 2024-10-31.
  13. ^ Trainify Latvia (2021-03-20). Olga Kazaka | Iedvesma un Jaud | Trainify. Retrieved 2024-10-31 – via YouTube.
  14. ^ "Nodrošinājuma valsts aģentūra saņēmusi atzinību par piedalīšanos pretkrāpšanas kustībā #Atkrāpies! | Nodrošinājuma valsts aģentūra". www.nva.iem.gov.lv (in Latvian). Retrieved 2024-10-31.
  15. ^ a b Andersons, Oskars (2019-07-11). "A. W. Olsen & Partners un LTAB kampaņa saņēmusi visprestižāko komunikācijas balvu pasaulē". Džentlmenis.lv (in Latvian). Retrieved 2024-10-31.
  16. ^ "PTAC pasūtītā influenceru kampaņa triumfē prestižā konkursā". www.delfi.lv (in Latvian). Retrieved 2024-10-31.
  17. ^ a b "A. W.Olsen & Partners maina nosaukumu". Dienas Bizness (in Latvian). Retrieved 2024-10-31.
  18. ^ "IPRA | GWA Winners". www.ipra.org. Retrieved 2024-10-31.
  19. ^ "Latvijas Komunikācijas Kampaņa Par Influenceru Mārketingu Kļuvusi Par Sensāciju Pasaules Sabiedrisko Attiecību Konkursā – Kriptomedia Tehnoloģiju Ziņas Internetā" (in Latvian). 2021-08-02. Retrieved 2024-10-31.
  20. ^ "Pretkrāpšanas kustība #Atkrāpies! plūc uzvaras laurus vēl divos starptautiskos konkursos - LV portāls". lvportals.lv (in Latvian). Retrieved 2024-10-31.
  21. ^ "FM kampaņa '#Atkrāpies' saņēmusi starptautisku apbalvojumu". www.delfi.lv (in Latvian). Retrieved 2024-10-31.
  22. ^ "Latvian agency A. W. Olsen & Partners wins IPRA Golden World Awards 2018". The Baltic Course | Baltic States news & analytics. Retrieved 2024-10-31.
  23. ^ "Latvijā izveidota pasaulē labākā valsts sektora komunikācijas kampaņa". Dienas Bizness (in Latvian). Retrieved 2024-10-31.
  24. ^ "Aģentūra A. W. Olsen & Partners ir izveidojusi pasaulē labāko valsts sektora kampaņu". LASAP (in Latvian). 2018-07-18. Retrieved 2024-10-31.
  25. ^ "A.W.Olsen & Partners un LTAB kampaņa saņēmusi visprestižāko komunikācijas balvu pasaulē". Svētku laiks (in Latvian). Retrieved 2024-10-31.
  26. ^ "Latvijas satiksmes drošības kampaņa saņēmusi visprestižāko PR balvu pasaulē | Garaza.lv auto portāls". garaza.lv. Retrieved 2024-10-31.
  27. ^ "Latvijas satiksmes drošības kampaņa saņem visprestižāko PR balvu pasaulē". www.santa.lv. Retrieved 2024-10-31.
  28. ^ "Latvijas satiksmes drošības kampaņa saņēmusi visprestižāko PR balvu pasaulē". iauto.lv (in Latvian). Retrieved 2024-10-31.
  29. ^ ""A. W.Olsen & Partners" maina nosaukumu uz "Olsen+Partners"". LASAP (in Latvian). 2023-08-24. Retrieved 2024-10-31.
  30. ^ "Foto: Tēla pucēšanas meistari sarīko sev ballīti Rīgas centrā". www.delfi.lv (in Latvian). Retrieved 2024-10-31.
  31. ^ "Baltijas valstu uzņēmēji izjūt totālu uzticēšanās trūkumu - Tirgus vēstis - Latvijas reitingi". www.reitingi.lv (in Latvian). 2024-10-30. Retrieved 2024-10-31.
  32. ^ "Baltijas valstu uzņēmēji izjūt uzticēšanās trūkumu | ibizness.lv". ibizness.lv. Retrieved 2024-10-31.
  33. ^ ""A. W.Olsen & Partners" maina nosaukumu uz "Olsen+Partners"; turpmāk piedāvās uzticēšanās pārvaldību". www.reitingi.lv (in Latvian). 2024-10-30. Retrieved 2024-10-31.
  34. ^ "A.W. Olsen & Partners ēra ir beigusies, dodot vietu jaunai ērai - Olsen+Partners!". jauns.lv (in Latvian). 2023-08-25. Retrieved 2024-10-31.
  35. ^ "Video: Kampaņa #Atkrāpies! atzīta par labāko pasaulē". nra.lv (in Latvian). Retrieved 2024-10-31.
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