Odyssey: Pepsi to Apple
(Redirected from Odyssey:Pepsi to Apple)
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| Author | John Sculley, John A. Byrne |
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| Genre | Autobiography |
| Publisher | Harper & Row |
Publication date | August 1987 |
 | This article needs additional citations for verification. (June 2017) |
Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987,[1] published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.
Reviews
[edit]- "Book Review: Odyssey - Pepsi To Apple, by John Sculley | Digitalian". ianrosenwach.com. Retrieved 2018-01-02.
- Schoenberg, Robert J. (1987-11-29). "Third Wave Wipeout : ODYSSEY Pepsi to Apple . . . A Journey of Adventure, Ideas, and the Future by John Sculley with John A. Byrne (Harper & Row: $21.95; 560 pp.) : STEVE JOBS The Journey Is the Reward by Jeffrey S. Young (Scott Foresman: 18.95; 320 pp., illustrated)". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-01-02.
- Inc, Ziff Davis (1988-01-26). PC Mag. Ziff Davis, Inc.
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References
[edit]- ^ "Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas…". Goodreads. Retrieved 2024-09-10.
External links
[edit]- Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future (Hardcover) edition at Amazon.com
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