Muck Rack
| Type of business | Private |
|---|---|
Type of site | Software Development, News aggregator |
| Founded | 2009 |
| Headquarters | , U.S. |
| Area served | Worldwide |
| Founder(s) | Gregory Galant, Lee Semel |
| CEO | Gregory Galant |
| Key people | |
| Industry | software |
| Revenue |  US$180 million (2023)[3] |
| Employees | 250 (fully employed) (2023)[4] |
| URL | muckrack |
| Advertising | AdSense |
| Registration | Optional |
| Users | 310 million MAU (February 2023)[5] |
| Current status | Active |
Muck Rack is a software database for journalists and public relation offices founded in 2009 by Gregory Galant and Lee Semel.[6][7] It is free for journalists and subscription-based for public relation offices, and a news aggregator of works by registered journalist.[8]
According to Journalist Magazine, Muck Rack indexes every tweet sent by registered journalists, and if tweets contain a link to an article they have written, that article too is indexed. It also sends a daily email to registered members on what other journalists are talking about on social media.[7]
Company overview
[edit]Muck Rack was founded in New York, and headquartered in Miami, Florida.[9] It was founded in 2009 by entrepreneurs Gregory Galant and Lee Semel, who served as the CEO.[10][11] The company is funded by Susquehanna Growth Equity, LLC.[12] In 2023, it announced the launch of PressPal.ai.[13] Muck Rack has been reportedly praised for its credibility and easy work for journalists and PR Agencies.[14]
History
[edit]Muck Rack was founded in 2009 by Gregory Galant and Lee Semel and they came from a Brooklyn based company called Sawhorse Media, LLC.[15]
In 2018, Muck Rack became more notable as a news aggregator and a social network for journalist. Natasha Tynes, a journalist and author said that the site allows the users to immediately see who is sharing his/her link by adding a bookmark to the user's browser.[16]
Since 2011, Muck Rack launched a software developing company.[17] In 2023 announced the launch of their AI called, PressPal.ai.[13]
Researches and database
[edit]Muck Rack was established for the purpose of collecting information about journalist. It also serve as a database for a user (journalist) and PR agents on subscription.[18] Data collected from Muck Rack are indexed as news aggregate. It helps also in twitter juggling which tells a journalist the top stories on Twitter.[19]
References
[edit]- ^ "Muck Rack Appoints First Ever Chief Marketing Officer". Business Wire via Yahoo finance. July 5, 2023. Archived from the original on March 2, 2024. Retrieved July 5, 2023.
- ^ "Muck Rack, the journalist database, raises $180M in its first outside funding". Tech crunch. September 7, 2022. Archived from the original on December 4, 2023. Retrieved March 1, 2024.
- ^ "Muck Rack Named to Inc. 5000". Business wire. August 15, 2023. Archived from the original on October 2, 2023. Retrieved March 1, 2024.
- ^ "Muck Rack recognized as a Best Company for Remote Workers for a second year by Quartz". Muck Rack News. October 6, 2023. Archived from the original on March 2, 2024. Retrieved March 1, 2024.
- ^ "Muck Rack Monitoring now includes more than 600,000 media outlets, 3.5 million articles a day". www.muckrack.com. Archived from the original on March 27, 2023. Retrieved March 1, 2024.
- ^ "Gregory Galant". Muck Rack, LLC. Archived from the original on January 30, 2024. Retrieved March 1, 2024.
- ^ a b Sarah Marshall (September 28, 2012). "How journalists can use Muck Rack as a portfolio platform". journalism.co.uk. Archived from the original on October 3, 2022. Retrieved March 1, 2024.
- ^ Davis, Kim (June 9, 2020). "Muck Rack launches Public Relations Management platform". PR Week. Archived from the original on June 9, 2023. Retrieved March 1, 2024.
- ^ "Muck Rack". CB Insight. Archived from the original on March 2, 2024. Retrieved March 1, 2024.
- ^ Baliva, Zach (August 4, 2023). "Building Muck Rack: How 2 Friends Created an Industry-Leading Platform". Built In. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ "Greg Galant 05C | Co-Founder and CEO of Muck Rack, Miami, FL". Advancement and Alumni Engagement. Archived from the original on March 5, 2022. Retrieved March 2, 2024.
- ^ "Muck Rack Receives $180 Million Series A Investment From Susquehanna Growth Equity". Business Wire. June 18, 2008. Archived from the original on November 4, 2022. Retrieved March 2, 2024.
- ^ a b "Introducing PressPal.ai, an AI-powered tool that surfaces relevant journalists based on press release keywords". Muck Rack (Press release). April 6, 2023. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ Smart, Michael. "Why I choose Muck Rack over Cision and Meltwater". Michael Smart PR Agency. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ "Want to Watch the Media Hug Twitter in Real-Time? This Is the Site for You". All Things D. April 16, 2009. Archived from the original on February 15, 2022. Retrieved March 2, 2024.
- ^ Tunes, Natasha (October 30, 2018). "Reporters: Use the Muck Rack bookmarklet to see who shared your news story". International Center for Journalists. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ "Muck Rack's Global Media Monitoring Now Covers Over 600,000 Outlets". Financial Post. March 21, 2023. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ "Muck Rack; Now A Good Thing For Journalists". Media Jobs Daily. April 17, 2009. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ "Muck Rack helps you follow journalists on Twitter". Poynter. April 17, 2009. Archived from the original on February 13, 2014. Retrieved March 2, 2024.
External links
[edit]
Media related to Muck Rack at Wikimedia Commons